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MSc International Events Management


Oxford Brookes Business School

The MSc International Events Management welcomes students from a range of academic subject areas as well as those with some events management experience who wish to broaden their expertise. You will gain hands on events management experience and will interact with practitioners and academics. 

By working closely with our researchers you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.

You will gain a strong foundation in events management and apply theory to practice by engaging in practical events management. Through live case-studies and being immersed in real event design and delivery, you will experience an innovative and creative approach to your learning.

Through continuous Professional Development you will develop core skills essential to increase your employability. If you choose the sandwich mode, you apply for one year's paid supervised work experience in an events marketing role. You will gain a wealth of knowledge in contemporary events management including:

  • event design, planning, delivery and working with key stakeholders
  • the core principles of events marketing including digital marketing and marketing analysis
  • finance and accounting for business
  • leadership in an international context
  • develop decision-making skills to devise marketing plans and communications.

If you choose the sandwich mode, you apply for one year's paid supervised work experience in an Events Management role. You will gain a wealth of knowledge in contemporary events management including:


  • contemporary issues, challenges and research in the events sector

  • customer behaviours and expectations, and the variety of channels used to interact with customers, thereby developing a customer-centric stance

You may also be interested in having a look at our International Events Marketing and International Tourism Management courses. 

If you don't meet the entry requirements for our degrees, or if you would like more preparation before you start, you can take one of our pathway programmes.


Please come to our Postgraduate Open Day or Master's Online Information Session.

Available start dates

September 2019 / September 2020

Teaching location

Headington Campus

Course length

  • Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement).
  • Part time: Part time: 24 months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester)

For full application details, please see the 'How to apply / Entry requirements' section.

Employability: Develop academically and professionally through professional skills workshops held throughout the course. Enhance your future employment prospects through the development of a Continuous Professional Development portfolio, which shows that your skills are current. By focusing on the digital aspects of marketing you will be able to utilise the latest technology to deliver events marketing.

Research expertise: Our teaching builds on the research expertise within the Business School Marketing Department and particularly the Research Centre for International Tourism and Events Management.

Responsible management: The Business School is a signatory of PRME (Principles of Responsible Management Education) so there is an emphasis on a sustainable events marketing and management ethos.

Work placement: You have the opportunity to apply for a one year paid work placement in an events management role. This gives you invaluable experience in an events management role.

Teaching and learning: Oxford Brookes Business School offers a great environment for studying events marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies with an integrated academic and professional development programme. Oxford Brookes Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

Oxford location: As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

Student support: You will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Experiences: Our course is interactive and social. During your first week you will have the chance to bond with your classmates and get to know your new surroundings. Through working in international teams you will develop a lifelong global network.

For more information about postgraduate study at the Business School, visit one of our Business School Open Days, or visit our web pages.

You will study nine compulsory modules including a module which helps develop your professional and academic skills. You must also choose to take a dissertation or client project.

If you choose the sandwich mode you apply for one year's paid work experience. If you choose to take the work placement the course last two years. If you choose not to take a work placement the course lasts one year.  

Please see the September structure chart here.

Compulsory Modules   

Contemporary Issues in Events Management
This module gives you the context for the field of international events, helping you to understand the breadth and complexity of the events industry and the range of stakeholders involved in international event management. You will critically analyse a range of contemporary issues involved in managing events on the international stage in multiple settings, scales, sectors and societies. Key concepts such as evaluating the impacts of events; their sustainable operation and management and key issues surrounding funding, sponsorship, human resources and marketing of events are explored more deeply through the lenses of contemporary research and debates.

Principles of International Events Marketing
This module introduces you to the key principles, concepts and tools of marketing in the context of the international events sector. Critical evaluation of the macro and micro environments and the consequential impacts on events marketing are explored together with the impact of contemporary issues such as sustainability on events marketing decisions. Students examine the diversity of event stakeholders and use marketing techniques to critically analyse the impact of these groups on strategic marketing decisions, ultimately students are enabled to research and develop a strategic events marketing plan.

Developing the Sustainable Event
This module is based on global industry standards for events management. Within the context of designing and planning for a real event, which takes place and is evaluated in semester two, this module introduces the principles of sustainable project performance management and develop skills in creativity, working with the client, designing planning, implementing and evaluating projects against a triple bottom line – environmental, social and economic. You will learn how to use project and financial and performance management tools, how to identify, manage and mitigate risk and how to deal with the impact of change on the project and manage performance.

Delivering the Sustainable Event
This module prepares you for live events. You will build on your planning in developing the sustainable event and bring key principles and concepts of international events management to the delivery of a real world event. There is a focus on developing understanding of the links between strategy, decisions and outcomes of an event and its stakeholders – internal and external. The module is divided into three distinct phases – theoretical underpinning, participation in a practical event delivery and reflection and evaluation of both the event and individual learning. Post event activities such as collation of feedback, evaluation and consideration of legacy also examined with students evaluating their own event.

Professional and Academic Development 
This professional and academic skills development module helps you to become a lifelong learner and enhances your employability. Starting with a focus on how to achieve your best academically, you then develop your skills for employment and career planning. You will work through a self-development plan, taking the lead in your own learning and development. You will be coached in identifying, engaging in and reflecting on how you can gain from developmental activities within the university and externally.

Research Methods for Events and Marketing
This module delivers the skills that enable you to conduct marketing research independently. Students on the MSc programmes are expected to undertake effective research drawing upon a range of secondary and primary data sources in the preparation of coursework. You will be exposed to a range of methodological issues, data collection techniques and study skills. In addition, this module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic research for business and management.

Finance & Accounting for Business
This module aims to develop a basic understanding and critical assessment of corporate financial information from the user’s perspective. This will include both financial and management accounting information covering three areas: basic terminology: purposes, users, rules and regulations of business entities; financial accounting: key financial statements published accounts and analysis and interpretation through ratios; management accounting: costing, budgeting and forecasting, budget management and pricing.

Leadership and Management: International Perspective
This will develop your international management and leadership skills, introducing you to key management issues which are illustrated by case studies. It will improve your cross-cultural awareness and enhance your effectiveness when working with an international organisation.

Digital and Social Media Marketing Strategy
Digital technologies have transformed marketing, they offer new sources of customer insight, they have dramatically changed customer behaviour, enabled new business models and impacted how organisations interact with their customers and key stakeholders. This module aims to take a strategic perspective of the digital and social media environment. It focuses on the interaction between consumers, businesses and other organisations and how thinking digitally can assist in effective marketing. Web based media, mobile platforms, social media and digital tools are reviewed, practised and critically evaluated to identify successful performance and to create contemporary digital marketing strategies.

You must Choose either a Dissertation or Client Project

This module gives you the opportunity to explore and develop expertise in an area of interest. You are encouraged to choose topics that are valuable in your future careers. This is a self-managed activity, driving your own research project  while being guided and advised by a supervisor, based on the proposal developed in the Research Methods in Marketing module.

Client Project

You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The ‘issue’ in question may be current management problem for the client organisation or related to future strategic choices. The Client project provides you with a significant learning and personal development experience.

Events Practice (sandwich mode - work placement module)
This module is a great opportunity to gain one year’s supervised paid work experience in the UK or internationally in a events management role. You will investigate a marketing  challenge in a commercial or non-profit organisation. Throughout this module, you apply the practical concepts you are learning on the course. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress. 

We provide lots of support to help you find a paid work experience and gain connections with various organisations. Our placements team (WAVES) has a database which records work placement opportunities and they run numerous placements fairs where you could meet potential employers. Securing a work experience placement is your responsibility and does take a lot of effort, but this gives you valuable experience. You would need to cover your own living and travel costs throughout this duration.

As our courses are reviewed regularly as part of our quality assurance framework, course content and module choices may change from those listed in the course entry.


Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of events management approaches and theory into practice during the design planning and delivery phases of a real event for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Researchers within the Centre for International Tourism and Events Management Research are investigating contemporary issues related to the sector, which are shared through our teaching. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.


Approach to assessment

Assessment methods have been designed to support the teaching and learning process, and where possible provide a vehicle for learning rather than an assessment of learning. For example, participation within the design, planning, delivery and post event evaluation of a real event provide opportunities to learn and apply theory and event management tools. The Dissertation and Client Project are self-managed activities organised by students, and supported by a tutor in the role of Supervisor who will provide regular feedback on progress. For the Work Placement Project module, a Supervisor will similarly be allocated and provide a central point of academic support for you during the length of the project. The placement project itself is secured by you and organised jointly between the Faculty of Business and the supporting organisation. Initial information and guidance will be provided during Professional and Academic Development for Marketers and Event Managers.

Within the remaining modules you are assessed in a number of ways, including individual and group reports and presentations, portfolios, reflective statements, and open briefs that encourage individual creativity. While you are encouraged to work in teams to enhance your own and collective learning, group work is only summatively assessed in two compulsory modules. This means that you can develop your skills as much as possible prior to assessment, and are rewarded more frequently for their own contributions and individual performance. All assessment aligns with the University’s Assessment Compact. Students are provided with a draft assessment schedule at the beginning of their programme and a confirmed assessment schedule at the beginning of each semester.

The programme intentionally has a strong focus on coursework. This is for two main reasons:  

  • Because of the applied nature of the programme you learn to practice and become confident in creating common types of business communication methods and outputs.
  • To ensure you have a focussed and narrow range of assessment formats.  This helps you improve upon your assessment technique and develop confidence as you become more skilled and learn from each assessment.

The programme team provides a learning environment where you feel supported, prepared and confident to readily participate in the learning process. You will be actively involved with, and contribute to, your own learning through structured and creative activities, and discussions led by tutors and fellow students. We will focus on an applied approach to resolving environmental, managerial and individual events marketing issues which are informed by theoretical models and acquired practiced. Assessment is central to learning and is seen as a fundamental and integral part of programme design, and one that is intended to shape and develop learning.  


Specialist facilities

Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.

This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.

The majority of our student halls are close to the Headington Campus.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. S

tudents will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Whilst the destination and therefore precise costs vary from year to year, as an example, the programme fee of the study trip to Boston USA in July 2019 was £1580, which included 7 nights’ accommodation in the Boston area, insurance, the company visits (e.g. Facebook, Dunkin Brands, Trip Advisor, Microsoft, Bank of America), group transportation for all activities and some of the meals, but excluded for example International airfare, Visa application fee (if relevant), dinners and activities during your free time.

We also run a study trip to Chengdu, China.

If you choose the study trip, you will be provided with additional details regarding the trip (which runs in July) by March, in order to inform decision making, ahead of the trip in July.

Programme changes

On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our Changes to programmes page.

Tuition fees

Home/EU - full time fee: 2019/20: £8,490 2020/21: £10,000

Home/EU - part time fee: 2019/20: £5,200 2020/21: £5,000

Home/EU - sandwich fee: 2019/20: £8,490 (first year taught) 2020/21: £10,000 (first year taught) £2,550 (second year placement)

International - full time: 2019/20: £14,880 2020/21: £15,400

International - sandwich fee: 2019/20: £14,880 (first year taught) 2020/21: £15,400 (first year taught) £4,600 (second year placement)

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088

Funding and scholarships

Entry requirements

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • a minimum of a second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact our Admissions team (admissions@brookes.ac.uk) for further information.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

  • IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Please also see the university's standard English language requirements

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the university's requirements. Find out more about English language requirements.

International applications

Preparation courses for International and EU students

We offer a range of courses to help you to meet the entry requirements for this course and also familiarise you with university life. You may also be able to apply for one student visa to cover both courses.

  • If you need to take a pre-master's course to help you to meet both the English language and academic entry requirements for your master's course, you can take our two year master’s course. This course combine the pre-master's diploma and your master's in one application. You can apply for one visa for the two years of study.
  • If you need to improve your English language, we have pre-sessional English language courses available to help you to meet the English language requirements of your chosen master’s.

If you are studying outside the UK, for more details about your specific country entry requirements, translated information, local contacts and programmes within your country, please have a look at our country pages.

How to apply

Please contact Business School enquiries if you need help with your application or require any further information.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

How this course helps you develop

The compulsory Professional and Academic Development module enhances your professional career opportunities through structured sessions on personal skills development. Early in the module you conduct a skills audit, assessing yourself in terms of your study skills and employability skills. From this audit you develop a personalised action plan and identify opportunities for continuous professional development, which you undertake by creating a portfolio of evidence of your professional competences. 

The careers service at Oxford Brookes runs additional workshops and a series of events for graduate and international students with bookable appointments to enable one-to-one support for those seeking professional employment.

Class discussions, hands-on projects, consulting assignments and guest talks with professionals from a broad range of organisations create an intellectually stimulating environment. You will learn about event management in practice, about the latest research developments and about what it takes to succeed in a career in event management. We provide personalised guidance and access to a large range of workshops and networking opportunities.



Our Graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing and events management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing, manufacturing and conference and exhibitions. Current employers include Johnson & Johnson, Hitachi, DK, Avis and PWC, as well as a number of small and medium sized ‘digital’ agencies. 

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment. 


How Brookes supports postgraduate students

We take great pride in the personal, academic and career development support provided to our postgraduate students. Our student support coordinators ensure that whatever problem you may have it is addressed rapidly.

Our dedicated careers centre provides advice and workshops to help develop the key skills needed to develop your career and get the right job. The programme lead and all academic staff provide open office hours so that you can walk in without an appointment to discuss academic or personal concerns. A dedicated team of postgraduate programme administrators ensures efficient and effective support of students, delivered in a friendly and approachable manner.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Research areas and clusters

Research areas and clusters

Related to this subject there are two research clusters in the International Centre for Coaching and Mentoring Studies and the Centre for Diversity Policy Research and Practice.

Research clusters