You will study nine compulsory modules including a module which helps develop your professional and academic skills. You must also choose to take a dissertation or client project.
If you choose sandwich mode you apply for one year's paid work experience. If you choose to take the work placement the course last two years. If you choose not to take a work placement the course lasts one year.
Please see the September structure chart here.
Contemporary Issues in Events Management
This module gives you the context for the field of international events, helping you to understand the breadth and complexity of the events industry and the range of stakeholders involved in international event management. You will critically analyse a range of contemporary issues involved in managing events on the international stage in multiple settings, scales, sectors and societies. Key concepts such as evaluating the impacts of events; their sustainable operation and management and key issues surrounding funding, sponsorship, human resources and marketing of events are explored more deeply through the lenses of contemporary research and debates.
Principles of International Events Marketing
This module introduces you to the key principles, concepts and tools of marketing in the context of the international events sector. Critical evaluation of the macro and micro environments and the consequential impacts on events marketing are explored together with the impact of contemporary issues such as sustainability on events marketing decisions. Students examine the diversity of event stakeholders and use marketing techniques to critically analyse the impact of these groups on strategic marketing decisions, ultimately students are enabled to research and develop a strategic events marketing plan.
Developing the Sustainable Event
This module is based on global industry standards for events management. Within the context of designing and planning for a real event, which takes place and is evaluated in semester two, this module introduces the principles of sustainable project performance management and develop skills in creativity, working with the client, designing planning, implementing and evaluating projects against a triple bottom line – environmental, social and economic. You will learn how to use project and financial and performance management tools, how to identify, manage and mitigate risk and how to deal with the impact of change on the project and manage performance.
Delivering the Sustainable Event
This module prepares you for live events. You will build on your planning in developing the sustainable event and bring key principles and concepts of international events management to the delivery of a real world event. There is a focus on developing understanding of the links between strategy, decisions and outcomes of an event and its stakeholders – internal and external. The module is divided into three distinct phases – theoretical underpinning, participation in a practical event delivery and reflection and evaluation of both the event and individual learning. Post event activities such as collation of feedback, evaluation and consideration of legacy also examined with students evaluating their own event.
Professional and Academic Development
This professional and academic skills development module helps you to become a lifelong learner and enhances your employability. Starting with a focus on how to achieve your best academically, you then develop your skills for employment and career planning. You will work through a self-development plan, taking the lead in your own learning and development. You will be coached in identifying, engaging in and reflecting on how you can gain from developmental activities within the university and externally.
Research Methods for Events and Marketing
This module delivers the skills that enable you to conduct marketing research independently. Students on the MSc programmes are expected to undertake effective research drawing upon a range of secondary and primary data sources in the preparation of coursework. You will be exposed to a range of methodological issues, data collection techniques and study skills. In addition, this module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic research for business and management.
Finance & Accounting for Business
This module aims to develop a basic understanding and critical assessment of corporate financial information from the user’s perspective. This will include both financial and management accounting information covering three areas: basic terminology: purposes, users, rules and regulations of business entities; financial accounting: key financial statements published accounts and analysis and interpretation through ratios; management accounting: costing, budgeting and forecasting, budget management and pricing.
Leadership and Management: International Perspective
This will develop your international management and leadership skills, introducing you to key management issues which are illustrated by case studies. It will improve your cross-cultural awareness and enhance your effectiveness when working with an international organisation.
Digital and Social Media Marketing Strategy
This module builds on the work undertaken in Customer Insight and Engagement and takes a strategic perspective of the digital and social media environment. You will focus on the interaction between consumers, businesses and other organisations and how thinking digitally can assist in effective marketing. Web based media, mobile platforms and social media will all be critically evaluated to identify successful performance and to create insight into contemporary digital marketing.
You must Choose either a Dissertation or Client Project
This module gives you the opportunity to explore and develop expertise in an area of interest. You are encouraged to choose topics that are valuable in your future careers. This is a self-managed activity, driving your own research project while being guided and advised by a supervisor, based on the proposal developed in the Research Methods in Marketing module.
You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The ‘issue’ in question may be current management problem for the client organisation or related to future strategic choices. The Client project provides you with a significant learning and personal development experience.
Events Practice (sandwich mode - work placement module)
This module is a great opportunity to gain one year’s supervised paid work experience in the UK or internationally in a events management role. You will investigate a marketing challenge in a commercial or non-profit organisation. Throughout this module, you apply the practical concepts you are learning on the course. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress.
We provide lots of support to help you find a paid work experience and gain connections with various organisations. Our placements team (WAVES) has a database which records work placement opportunities and they run numerous placements fairs where you could meet potential employers. Securing a work experience placement is your responsibility and does take a lot of effort, but this gives you valuable experience. You would need to cover your own living and travel costs throughout this duration.
As our courses are reviewed regularly as part of our quality assurance framework, course content and module choices may change from those listed in the course entry.
Teaching and learning
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.
You will gain practical experience and put your knowledge of events management approaches and theory into practice during the design planning and delivery phases of a real event for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Researchers within the Centre for International Tourism and Events Management Research are investigating contemporary issues related to the sector, which are shared through our teaching. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
Approach to assessment
Assessment methods have been designed to support the teaching and learning process, and where possible provide a vehicle for learning rather than an assessment of learning. For example, participation within the design, planning, delivery and post event evaluation of a real event provide opportunities to learn and apply theory and event management tools. The Dissertation and Client Project are self-managed activities organised by students, and supported by a tutor in the role of Supervisor who will provide regular feedback on progress. For the Work Placement Project module, a Supervisor will similarly be allocated and provide a central point of academic support for you during the length of the project. The placement project itself is secured by you and organised jointly between the Faculty of Business and the supporting organisation. Initial information and guidance will be provided during Professional and Academic Development for Marketers and Event Managers.
Within the remaining modules you are assessed in a number of ways, including individual and group reports and presentations, portfolios, reflective statements, and open briefs that encourage individual creativity. While you are encouraged to work in teams to enhance your own and collective learning, group work is only summatively assessed in two compulsory modules. This means that you can develop your skills as much as possible prior to assessment, and are rewarded more frequently for their own contributions and individual performance. All assessment aligns with the University’s Assessment Compact. Students are provided with a draft assessment schedule at the beginning of their programme and a confirmed assessment schedule at the beginning of each semester.
The programme intentionally has a strong focus on coursework. This is for two main reasons:
- Because of the applied nature of the programme you learn to practice and become confident in creating common types of business communication methods and outputs.
- To ensure you have a focussed and narrow range of assessment formats. This helps you improve upon your assessment technique and develop confidence as you become more skilled and learn from each assessment.
The programme team provides a learning environment where you feel supported, prepared and confident to readily participate in the learning process. You will be actively involved with, and contribute to, your own learning through structured and creative activities, and discussions led by tutors and fellow students. We will focus on an applied approach to resolving environmental, managerial and individual events marketing issues which are informed by theoretical models and acquired practiced. Assessment is central to learning and is seen as a fundamental and integral part of programme design, and one that is intended to shape and develop learning.
Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.
This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.
The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.
The majority of our student halls are close to the Headington Campus.
An optional Business in Practice Study Trip is offered to students in the form of a non-credit bearing module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Whilst the destination and therefore precise costs vary from year to year, as an example, the programme fee of the study trip to Boston USA in July 2018 was £1380, which included 7 nights’ accommodation in the Boston area, insurance, the company visits, group transportation for all activities and some of the meals, but excluded for example International airfare, Visa application fee (if relevant), dinners and activities during your free time.
If you choose the study trip, you will be provided with additional details regarding the trip (which runs in July) by March, in order to inform decision making, ahead of the trip in July.
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes