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Tourism and Events Management

MSc

Key facts


Start dates

September 2020 / September 2021

Location

Headington

Course length

Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement).

Part time: MSc: 24 months for UK and EU students

Overview


Events have become an integral part of today’s global tourism industry. Destinations and businesses increasingly use events to raise awareness and enhance attractiveness. Our MSc Tourism and Events Management prepares you to become competent and versatile events professionals ready to excel in the dynamic tourism events sector.

Our teaching staff are recognised experts in their fields. Many of them write the books that support your learning. You will engage with industry experts through a range of events and international visiting speakers and develop your networking skills while gaining useful, global contacts for the future.

Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional. They will help you develop your professional skills and advise you on your future career. You will also have support finding graduate jobs and placements at our Careers Centre. Leading hospitality and tourism employers visit the campus and recruit students. 

The sandwich mode includes a one-year paid work placement, after completing the taught part of the course.

Woman in lecture

How to apply


Entry requirements

Specific entry requirements

Normally a minimum of a second-class honours degree or equivalent in any subject. Entry will be subject to two satisfactory references (one of these must be an academic reference). Please note that although useful, prior work experience in the hospitality and tourism industry is not a requirement for this course.

Please also see the University's general entry requirements.

English language requirements

If English is not your first language, you will need to satisfy the university's English language requirements:

  • minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
  • if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Please also see the University's standard English language requirements.

International qualifications and equivalences

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English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.

Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.

If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Application process

Tuition fees


Please see the fees note
2020 / 21
Home/EU full time
£8,500

Home/EU part time
£4,250

International full time
£15,400

Questions about fees?

Contact Student Finance on:

Tuition fees


2020 / 21
Home/EU full time
£8,500

Home/EU part time
£4,250

International full time
£15,400

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from finance-fees@brookes.ac.uk in May 2020. For approximate fee levels of the placement year see the placement fee above.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

We offer an International Business in Practice Study Trip module. This study trip is voluntary and all costs associated with the trip will need to be funded by you. 

The destination varies from year to year, so it is not possible to give a precise cost. As an example, the fee for the Boston USA field trip in July 2019 was £1580 and included: accommodation for 7 nights in the Boston area, insurance, company visits (e.g. Facebook, Dunkin Brands, Trip Advisor, Microsoft, Bank of America), group transportation for all activities and some of the meals. This fee did not include international airfare, visa application fee (if relevant), dinners and activities during your free time.

Learning and assessment


This programme welcomes students of all academic backgrounds and professional experiences to explore events management in a tourism context. With varying degrees of prior tourism and events exposure, you will have the opportunity to develop a solid theoretical foundation in tourism and events management. As well as to apply and deepen this academic understanding through meaningful practical application.

Our students and staff come from all over the world. This gives you a multicultural learning and social environment in Oxford, one of the world's great student cities. And it prepares you for working in a culturally diverse industry.

Students working together in group

Study modules

Taught modules

Compulsory modules

Developing the Sustainable Event

This module is based on global industry standards for events management. Within the context of designing and planning for a real event, you will be introduced to the principles of sustainable project performance management. You will develop skills in creativity, working with the client, designing planning, implementing and evaluating projects against a triple bottom line – environmental, social and economic. You will learn how to use project and financial and performance management tools, how to identify, manage and mitigate risk, how to deal with the impact of change on the project and manage performance.

Finance and Accounting for Business

You will develop a basic understanding and critical assessment of corporate financial information. This will include both financial and management accounting information covering three areas:

  • basic terminology: purposes, users, rules and regulations of business entities
  • financial accounting: key financial statements, published accounts and analysis, and interpretation through ratios
  • management accounting: costing, budgeting and forecasting, budget management and pricing.

Hospitality, Tourism and Events Synthesis

You will be given an overview of the context, frameworks, concepts, theories and issues in the tourism, events and hospitality industries. You will learn to analyse and evaluate complex tourism, events and hospitality situations.

Mentoring and professional Development

You will engage in a mentoring programme to develop your professional life within the tourism and events industry. Using theories on graduate employability and mentoring, you will develop an understanding of how mentoring can facilitate professional development skills. You will be challenged to engage in reflective thinking to assess your ability to effectively manage your own development. This includes assessing your ability to operate within professional relationships and encounters within the international tourism and events industries.

Research Methods

This module will prepare you to undertake effective research drawing upon a range of secondary and primary data sources in preparation for your coursework. It also prepares you for completing high quality, systematic management research in hospitality, events and tourism. You will be introduced to a range of tools required for research including methodological issues, data collection techniques and study skills.

Tourist Consumer Behaviour and Marketing

You will explore the theoretical frameworks which underpin patterns of consumer demand. Effective and creative marketing is based on sound analysis and is relevant to all hospitality, events and tourism sectors. You will be taught models and concepts drawn from mainstream marketing, tourism marketing and the social sciences. So that you develop a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process.

Optional modules

Events and the Social World

You will explore the complex relationships between events, groups and individuals drawing from the concepts and methods in various social sciences. The module focuses on three themes:

  • the social and cultural contexts in which events take place
  • the various stakeholders who affect and are affected by events
  • the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.

Tourism Digital Distribution Strategies

The module enables you to critically evaluate current and emerging developments in electronic distribution systems. You will explore the impact of global distribution systems and social media from both a consumer and an organisational perspective.

Tourism Innovation and Entrepreneurship

Tourism, innovation and entrepreneurship are fundamental to the development of tourism products and services that contribute to sustainable local, regional and national development strategies. You will consider the process of innovation, including the role of key tourism stakeholders such as government, the private sector, NGOs and local communities.

Placement

Optional modules

Sandwich mode/ Placement

If you decide to take the sandwich mode, your year of full-time taught study will be followed by one year of full-time, supervised work experience. The time on supervised work experience is paid and spent with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement.

Final project - choose one

Compulsory modules

Client Project

You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The ‘issue’ in question may be a current management problem for the client organisation or related to future strategic choices. The Client project provides you with significant learning and personal development experience.

Dissertation

This module provides you the opportunity to explore and develop expertise in an area of interest. You are encouraged to choose topics that are valuable in your future careers. This is a self-managed activity, driving your own research project while being guided and advised by a supervisor, based on the proposal developed in the Research Methods module.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

You will be actively involved with, and contribute to your learning through structured activities and discussions led by tutors and fellow students. Emphasis will be placed upon an applied approach to resolving environmental, managerial and individual issues by using theoretical models and acquired practice.

Sessions are student-centred, participative and interactive. They will involve tutor feedback, analysis of case studies, problem-solving activities, presentations, analysis of data for decision making, directed reading and hands on events activity. You will work in groups to exchange and share ideas. Visiting lecturers with specialist expertise and careers advisors with practical experience will contribute to a wider understanding of the relevance of the programme in today’s dynamic environment. There are also opportunities for you to make a real-world impact if you choose the Client Project module.

Field trips

The International Business in Practice Study Trip module allows you to experience ideas and practices of global business. During the trip, you will have direct interaction with management executives and practices. You will attend presentations from local management executives and experts, and go on site visits to major corporations and agencies. This study trip is voluntary and you will need to fund all costs associated with the trip. It is not linked to university assessments in any way.

We also run a study trip to Chengdu, China. If you choose the study trip (which runs in July), we will give you all the details by March so that you can make your decisions ahead of the trip in July.

If you successfully complete this non-credit bearing module, it will be recorded on your transcript as ‘International Business in Practice: Study Trip.’

Throughout the course you can choose to go on field trips to events such as:

  • the world travel market
  • destinations and attractions
  • hotels
  • museums
  • the corporate office of a leading international hotel company.

Field trips carry an additional cost. Please see the Additional costs section of this page for details.

Assessment

Assessment methods used on this course

Assessment methods have been designed to support the teaching and learning process. For example, in Developing the Sustainable Event and Delivering the Sustainable Event modules, the delivery of a live event is a practical ongoing teaching, learning and assessment activity.

You will be assessed in a number of ways, including individual and group reports, presentations, portfolios, reflective statements and projects that encourage individual creativity. You are actively encouraged throughout the programme to work in teams to facilitate and enhance learning in a group and independently. You are also offered the opportunity to develop skills prior to assessments, and will be rewarded for contributions and individual performance. The Dissertation and Client Project are self-managed activities organised by you, with the support of a tutor who will provide regular feedback.

Research


96% of the research conducted by The Oxford School of Hospitality Management is internationally recognised. Our aim is to conduct research that advances academics' understanding of events and tourism management.

After you graduate


Career prospects

After graduating from this course you will have excellent career prospects in the international tourism industry. Our graduates go on to work for the leading hospitality and tourism companies in a wide range of roles either in the UK or internationally, with companies including:

  • Accor
  • Compass
  • Carnival
  • Four Seasons
  • Hilton
  • Hyatt
  • IHG
  • Shangri-La
  • Mandarin Oriental
  • Marriott
  • Radisson
  • Sodexho
  • Sol Melia
  • Starwood
  • TUI.

Depending upon their prior experience, graduates have obtained supervisory/junior management positions and operational roles.

The optional one-year work placement is a great opportunity for those who would like to gain work experience in the hospitality industry after the course.

By doing a work placement you will receive:

  • paid, full-time work experience
  • practical experience with a top employer in the hospitality, events and tourism industry
  • a dedicated service to guide your placement search
  • tailored placement skills development workshops
  • continual support from the school
  • improved graduate employability
  • the chance of a firm offer of employment.

Some students choose an academic career by studying for a PhD with us, or in other universities. Our programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.

Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.