In Year 1 you will gain a comprehensive insight into
essential areas of business and marketing management. In addition, the
Foundations for Academic Success (FAS) module supports you in making
the transition to university-level study as well taking the first steps
in thinking about your future career and the employability skills you
need to develop through the course. It is closely linked with the
Marketing in Context and Marketing Research modules, in which you
practise the skills developed in FAS in developing your understanding
of marketing concepts.
In Year 2 in addition to studying the compulsory
modules which cover the core elements of marketing management and
finance, you will focus on a range of marketing communications-focused
modules, including digital marketing and as well as integrated
marketing communications. The theme of developing employability skills
and career aspirations is continued through the module Exploring and
Enhancing Employability. There will also be the opportunity to choose
an elective module from a list covering a range of marketing and
business areas and issues.
In your final year, the twin themes of marketing
management and marketing communications management culminate in
capstone modules which bring together everything you have learned so
far and allow you to integrate, extend and critique the knowledge you
have gained, working independently and with peers to apply your
learning practically. The theme of employability and preparation for
your career is further explored through the Professional Practice
Overall, through the marketing communications modules you learn how to
plan, implement and evaluate promotional tools and campaigns, including
advertising, PR and digital media, while the broader marketing and
finance modules similarly equip you to design, implement and evaluate
strategic marketing plans.
This course will prepare you for a career in either marketing management
or marketing communications, whether working in a marketing services
agency or within a marketing department.
The teaching team has close links with a wide range marketing/marketing
communications practitioners and organisations including leading
marketing communications agencies, which provide speakers and live
The programme is also designed to enable you to sit the examination for
the Institute of Direct and Digital Marketing Certificate in Direct and
Please see the course structure chart.
As courses are reviewed regularly as part of our quality assurance framework, the module you choose from may differ from the ones listed here.
You can spend your third year on a work
placement, which is a great opportunity to enhance your CV,
preparing you for future employment. You will gain commercial and
practical experience, and many students are offered graduate positions
by their placement employer.
Recently, students have enjoyed inspiring and intellectually challenging
positions at IBM, Aldi, BMW, Dyson, GlaxoSmithKline, Mars,
Nestlé and PayPal.
You may be able to go on a European or international study exchange
while you are at Brookes. Most exchanges take place in the second year.
Studying abroad provides an amazing opportunity to add value to your
- Improving your employment prospects within an international market
- boosting your language skills
- building your confidence in adapting to new situations
- improving your knowledge of different cultures.
- While on exchange you will gain credits which count towards your
We have more than 100 partner universities around the world. Funding is
available through the Erasmus scheme, and also via some international
programmes such as the Santander Student Awards.
There is also a European work placement programme which gives you the
chance to work abroad as part of your studies.
For more information, visit our pages on studying abroad and exchanges.
Free language courses for students - the Open Module
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.
It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes