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BA Hons Marketing Communications Management

BA (Hons) - single

Oxford Brookes Business School

Oxford Brookes University has gone up four places in the 2018 Complete University Guide rankings for Marketing and is now 18th on the table 

Marketing communications provides the opportunity for two-way dialogue and relationship building between the organisation and a broad range of stakeholders. 

On the Marketing Communications Management course you will develop critical and analytical skills and an understanding of the evolution and direction of theoretical thinking in the marketing and marketing communications fields. 

Your learning experience will be exciting as well as challenging, with a strong emphasis on developing and applying your knowledge and understanding through live projects, simulations and engagement with guest speakers from the marketing community. We want you to enjoy developing and reflecting upon the skills you will need to succeed in the competitive world of marketing and marketing communications.

The Marketing Communications Management course shares a common first year with Business and Marketing Management and Marketing Management. You can switch between these degrees at the end of your first year.

Sign up for our undergraduate open day.

Typical offers

UCAS Tariff points: 120

Available start dates

September 2019 / September 2020

Teaching location

Headington Campus

Course length

  • Full time: 3 years, or 4 with work placement
  • Part time: up to 8 years

UCAS code

NP59

For full application details, please see the 'How to apply / Entry requirements' section.

  • Oxford Brookes University has gone up four places in the 2018 Complete University Guide rankings for Marketing and is now 18th on the table 
  • Oxford Brookes Business School is known internationally for its learning and teaching.
  • You will receive an engaging and vibrant learning experience which will prepare you for future employment in the fields of marketing and marketing communications. The course has a strong focus on employability with modules that allow students to reflect upon, map and plan personal development at levels 4, 5 and 6. 
  • There are opportunities to undertake a placement year in a marketing or marketing communications role as well as opportunities for internships or volunteering.
  • You will be taught by staff who write textbooks on marketing and who bring considerable experience and links with industry to the school. In addition, leading professionals give guest lectures, providing a contemporary insight into today’s fast-changing global marketing and marketing communications environment.
  • The Business School subscribes to the six Principles of Responsible Management Education (PRME) and this is reflected in the programme through active engagement in debates surrounding the societal impact of marketing and marketing communications activities, the ethical responsibilities of those who manage them, and the future shape of these industries. The ultimate outcome of this is that graduates will take a responsible and ethical approach in their marketing careers; indeed many employers are integrating sustainability and corporate social responsibility into their organisational strategy.

 

In Year 1 you will gain a comprehensive insight into essential areas of business and marketing management. In addition, the Foundations for Academic Success (FAS) module supports you in making the transition to university-level study as well taking the first steps in thinking about your future career and the employability skills you need to develop through the course. It is closely linked with the Marketing in Context and Marketing Research modules, in which you practise the skills developed in FAS in developing your understanding of marketing concepts.

In Year 2 in addition to studying the compulsory modules which cover the core elements of marketing management and finance, you will focus on a range of marketing communications-focused modules, including digital marketing and as well as integrated marketing communications. The theme of developing employability skills and career aspirations is continued through the module Exploring and Enhancing Employability. There will also be the opportunity to choose an elective module from a list covering a range of marketing and business areas and issues.

In your final year, the twin themes of marketing management and marketing communications management culminate in capstone modules which bring together everything you have learned so far and allow you to integrate, extend and critique the knowledge you have gained, working independently and with peers to apply your learning practically. The theme of employability and preparation for your career is further explored through the Professional Practice module.

Overall, through the marketing communications modules you learn how to plan, implement and evaluate promotional tools and campaigns, including advertising, PR and digital media, while the broader marketing and finance modules similarly equip you to design, implement and evaluate strategic marketing plans.

This course will prepare you for a career in either marketing management or marketing communications, whether working in a marketing services agency or within a marketing department.

The teaching team has close links with a wide range marketing/marketing communications practitioners and organisations including leading marketing communications agencies, which provide speakers and live projects.

The programme is also designed to enable you to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.

Study modules

Please see the course structure chart.

As courses are reviewed regularly as part of our quality assurance framework, the module you choose from may differ from the ones listed here.

Work placements

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.

Recently, students have enjoyed inspiring and intellectually challenging positions at IBM, Aldi, BMW, Dyson, GlaxoSmithKline, Mars, Nestlé and PayPal.

Study abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year.

Studying abroad provides an amazing opportunity to add value to your studies by:

  • Improving your employment prospects within an international market
  • boosting your language skills
  • building your confidence in adapting to new situations
  • improving your knowledge of different cultures.
  • While on exchange you will gain credits which count towards your degree.

We have more than 100 partner universities around the world. Funding is available through the Erasmus scheme, and also via some international programmes such as the Santander Student Awards.

There is also a European work placement programme which gives you the chance to work abroad as part of your studies.

For more information, visit our pages on studying abroad and exchanges.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

Essential purchases

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Programme changes

On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our Changes to programmes page.

Teaching and learning

On this course your learning experience will be exciting as well as challenging, with a strong emphasis on developing and applying your knowledge and understanding critically, through live projects, simulations and engagement with guest speakers from the marketing community, underpinned by exploration of academic concepts and literature. We want you to enjoy developing and reflecting upon the skills you will need to succeed in the competitive world of marketing and marketing communications. 

The approach to teaching and learning blends critical enquiry with practical insight, whilst also having a strong vocational focus. This lends itself well to an applied perspective, with the incorporation of live projects and practitioner involvement in the delivery and assessment of the modules. There is a mix of academic and practitioner input into teaching, assessment and feedback where possible; as well as this, traditional university values of engagement with conceptual and theoretical thinking is evident in module design. Practitioner involvement may work on a number of levels, through guest speakers, input into assessment task design, and assessing and feeding back to students on their problem-solving approaches and the practicality/viability of the solutions they devise. 

In order to deliver this, contact hours comprise a mix of lectures (including guest speakers as well as more theory-based material), seminars, workshops and tutorials. Your approach to learning is supported and structured through, for example, in-class exercises, debates, discussions and case study analysis, during your contact hours. 

The overall goal is to engage with and apply marketing and marketing communications management theory in a critical and professional manner. In order to build your knowledge, expertise and skills, and lead you towards tackling increasingly complex problem-solving scenarios integrating different areas of study, programme progression is coherently mapped between years. There is also an explicit development of autonomous learning through the programme.

 

Approach to assessment

Assessment tasks take a variety of forms, reflecting students’ varying learning styles, the courses learning outcomes, and employer expectations, and include individual and group assignments (, for example, case studies, essays, reports, practical projects, presentations) and examinations. A balance of both individual and group-based assessments is included, at each level of study, in order to ensure that all the course learning outcomes are fully assessed and that you will be prepared for working in diverse teams after graduation. This balance is carefully managed across the compulsory core modules at course level to ensure the delivery and assessment of the programme’s stated learning outcomes.

The need for formative assessment early on in the course of study, and, indeed, throughout the course is recognised fully, together with the value of ‘feedforward’ opportunities provided by the course structure. Face to face feedback is used to supplement written feedback on at least one module at each level, with significant resources invested in face to face feedback in the two level 4 double compulsory modules; U55003 Marketing in Context (MIC) and U55001 Foundations for Academic Success (FAS). 

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Tuition fees

Home/EU - full time fee: 2019/20: £9,250

Home/EU - part time fee: 2019/20: £750 per single module

Home/EU - sandwich placement fee: 2019/20: £1,380

International - full time: 2019/20: £13,630

International - sandwich placement fee: 2019/20: £4,000

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students. Home/EU fees for 19/20 are subject to approval from the Office for Students (OfS) in September 2018.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088
finance-fees@brookes.ac.uk

Funding and scholarships

For general sources of financial support, see:

Typical offers

UCAS Tariff points: 120

A-Level: BBB or equivalent

Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

IB Diploma: 31 points

BTEC: DDM

AS-levels will be recognised in place of a maximum of 1 A-level (may include 12-unit vocational A-level). Key skills are not required but would be a positive feature of an application, as would free-standing AS-levels such as Critical Thinking.

 

If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional.   Please check your offer carefully where this will be confirmed for each applicant.

 

Specific entry requirements

GCSE: Mathematics (grade C/grade 4 or above) and English (grade C/grade 4 or above)

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an  international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our  pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

How to apply

International applicants

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Oxford Brookes operates the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Why Oxford is a great place to study this course

As one of the most famous cities in the world, Oxford is a great place to be a student. One in five people in the city is a student, so places, events, amenities and facilities are geared towards university life. Find out all about being a student in Oxford on our Student Life pages.

Oxford has a growing hi-tech community with many businesses located in the city and surrounding area. It is just over an hour from the hub of business life in London, The City, with easy access to international airports.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

The Clerici Building has undergone a huge redevelopment creating a new home for the Business School, including a lecture theatre, teaching rooms, social learning spaces and a café. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

General support services

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Career prospects

After graduation you will be prepared for a managerial career in marketing or marketing communications within a range of organisations. Many students from our marketing courses go on to graduate training schemes in organisations in a broad range of sectors such as Marks & Spencer, Mars, Microsoft, Virgin Mobile, Sky, Aldi and Proctor & Gamble, as well as in marketing communications and digital marketing agencies. Our Careers Centre provides support in finding the right job for you.

Further study

If you are interested in postgraduate study, Oxford Brookes University Business School offers a wide range of courses from certificates and diplomas to master's degrees, including our MBA programme. There is also a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.

Course downloads

  • Course Structure Chart: Marketing Communications Management
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