In Year 1 you will gain a comprehensive insight into essential areas of business and marketing management. In addition, the Foundations for Academic Success (FAS) module supports you in making the transition to university-level study as well taking the first steps in thinking about your future career and the employability skills you need to develop through the course. It is closely linked with the Marketing in Context and Marketing Research modules, in which you practise the skills developed in FAS in developing your understanding of marketing concepts.
In Year 2 in addition to studying the compulsory modules which cover the core elements of marketing management and finance, you will focus on a range of marketing communications-focused modules, including digital marketing and as well as integrated marketing communications. The theme of developing employability skills and career aspirations is continued through the module Exploring and Enhancing Employability. There will also be the opportunity to choose an elective module from a list covering a range of marketing and business areas and issues.
In your final year, the twin themes of marketing management and marketing communications management culminate in capstone modules which bring together everything you have learned so far and allow you to integrate, extend and critique the knowledge you have gained, working independently and with peers to apply your learning practically. The theme of employability and preparation for your career is further explored through the Professional Practice module.
Overall, through the marketing communications modules you learn how to plan, implement and evaluate promotional tools and campaigns, including advertising, PR and digital media, while the broader marketing and finance modules similarly equip you to design, implement and evaluate strategic marketing plans.
This course will prepare you for a career in either marketing management or marketing communications, whether working in a marketing services agency or within a marketing department.
The teaching team has close links with a wide range of marketing/marketing communications practitioners and organisations including leading marketing communications agencies, which provide speakers and live projects.
The programme is also designed to enable you to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.
Please see the course structure chart.
As courses are reviewed regularly as part of our quality assurance framework, the module you choose from may differ from the ones listed here.
You can spend your third year on a work
placement, which is a great opportunity to enhance your CV,
preparing you for future employment. You will gain commercial and
practical experience, and many students are offered graduate positions
by their placement employer.
Recently, students have enjoyed inspiring and intellectually challenging
positions at IBM, Aldi, BMW, Dyson, GlaxoSmithKline, Mars,
Nestlé and PayPal.
You may be able to go on a European or international study exchange
while you are at Brookes. Most exchanges take place in the second year.
Studying abroad provides an amazing opportunity to add value to your
- Improving your employment prospects within an international market
- boosting your language skills
- building your confidence in adapting to new situations
- improving your knowledge of different cultures.
- While on exchange you will gain credits which count towards your
We have more than 100 partner universities around the world. Funding is
available through the Erasmus scheme, and also via some international
programmes such as the Santander Student Awards.
There is also a European work placement programme which gives you the
chance to work abroad as part of your studies.
For more information, visit our pages on studying abroad and exchanges.
Free language courses for students - the Open Module
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.
It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes