Marketing Communications Management
BA (Hons)
Key facts
UCAS code
NP59
Start dates
September 2019 / September 2020
Location
Course length
Full time: 3 years, or 4 with work placement
Part time: up to 8 years
Department
Oxford Brookes Business School
UCAS Tariff Points
120
Overview
Marketing communications involves two-way dialogue and relationship building between an organisation and a broad range of stakeholders.
On our Marketing Communications Management course you will develop:
- critical and analytical skills
- an understanding of the evolution and direction of theoretical thinking.
You will develop and apply your knowledge and understanding through:
- live projects
- simulations
- engagement with guest speakers from the marketing community.
Our teaching staff have considerable experience and links with industry. We also invite leading professionals to give guest lectures. This gives you an insight into today’s global marketing and marketing communications environment.
You can choose to take a placement year. There are also opportunities for internships or volunteering.
The course shares a common first year with Business and Marketing Management and Marketing Management. You can switch between these degrees at the end of your first year.
How to apply
Typical offers
UCAS Tariff Points: 120
A Level: BBB
IB Points: 31
BTEC: DDM
Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.
If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional. Please check your offer carefully where this will be confirmed for each applicant.
If you don’t achieve the required tariff points you can apply to join a foundation course or international foundation course to help to reach the required level for entry onto this degree.
Entry requirements
Specific entry requirements
GCSE: Mathematics (grade C/grade 4 or above) and English (grade C/grade 4 or above)
Please also see the University's general entry requirements.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
Pathways courses for international and EU students
If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.
If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.
Terms and Conditions of Enrolment
When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.
Credit transfer
Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors.
If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.
We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.
Application process
Full time Home / EU applicants
Apply through UCASPart time Home / EU applicants
Apply direct to the UniversityInternational applicants
Apply direct to the UniversityFull time applicants can also apply through UCAS
Tuition fees
Questions about fees?
Contact Student Finance on:
Tuition fees
Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.
Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.
Financial support and scholarships
Learning and assessment
Year 1 gives you an insight into essential areas of business and marketing management.
Year 2 covers the core elements of marketing management and finance. You will focus on a range of marketing communications-focused modules, including:
- digital marketing
- integrated marketing communications.
You will develop your employability skills and career aspirations. And you can choose an elective module from a range of marketing and business areas and issues.
Your final year brings together everything you have learned so far. This allows you to integrate, extend and critique the knowledge you have gained and apply your learning practically. The Professional Practice module further explores employability and preparation for your career.
You can also opt to take the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.
Study modules
Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.
Learning and teaching
Our approach to teaching and learning blends critical enquiry with practical insight. As well as a strong vocational focus.
You will work on live projects and receive feedback from staff and industry professionals. Industry professionals also contribute to course content.
Teaching and learning activities include:
- lectures (including guest speakers as well as more theory-based material)
- seminars
- workshops
- tutorials
- debates
- group discussions
- case study analysis.
Assessment
Assessment methods used on this course
Our assessment methods reflect various learning styles, course learning outcomes and employer expectations. They include:
- individual and group assignments (such as case studies, essays, reports, practical projects, presentations)
- examinations.
You will also get face to face feedback, in addition to written feedback on at least one module at each level.
The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.
Study Abroad
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
After you graduate
Career prospects
After graduation you will be prepared for a managerial career in marketing or marketing communications within a range of organisations. Many students from our marketing courses go on to graduate training schemes in organisations in a broad range of sectors such as Marks & Spencer, Mars, Microsoft, Virgin Mobile, Sky, Aldi and Proctor & Gamble, as well as in marketing communications and digital marketing agencies. Our Careers Centre provides support in finding the right job for you.
Further study
If you are interested in postgraduate study, Oxford Brookes University Business School offers a wide range of courses from certificates and diplomas to master's degrees, including our MBA programme. There is also a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.
Our Staff
Neil Brooks
Neil brings to his teaching a wealth of real-world experience gained from a mix of senior marketing positions at very large international corporations as well as consultancy work with very small firms.
Read more about NeilFree language courses
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Information from Unistats
Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.