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Marketing Communications Management

BA (Hons)

Key facts


UCAS code

NP59

Start dates

September 2019 / September 2020

Location

Headington

Course length

Full time: 3 years, or 4 with work placement

Part time: up to 8 years

Department

Oxford Brookes Business School

UCAS Tariff Points

120

  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing

Overview


Marketing communications involves two-way dialogue and relationship building between an organisation and a broad range of stakeholders. 

On our Marketing Communications Management course you will develop:

  • critical and analytical skills
  • an understanding of the evolution and direction of theoretical thinking. 

You will develop and apply your knowledge and understanding through:

  • live projects
  • simulations
  • engagement with guest speakers from the marketing community. 

Our teaching staff have considerable experience and links with industry. We also invite leading professionals to give guest lectures. This gives you an insight into today’s global marketing and marketing communications environment.

You can choose to take a placement year. There are also opportunities for internships or volunteering.

The course shares a common first year with Business and Marketing Management and Marketing Management. You can switch between these degrees at the end of your first year.

Student sitting in the Central Courtyard

How to apply


Typical offers

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31

BTEC: DDM

Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional.   Please check your offer carefully where this will be confirmed for each applicant.

If you don’t achieve the required tariff points you can apply to join a foundation course or international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

GCSE: Mathematics (grade C/grade 4 or above) and English (grade C/grade 4 or above)

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences

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English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors. 

If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.

We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Application process

Full time Home / EU applicants

Apply through UCAS

Part time Home / EU applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time applicants can also apply through UCAS

Tuition fees


Please see the fees note
Home/EU full time
£9,250

Home/EU part time
£750 per single module

Home/EU sandwich (placement)
£1,380

International full time
£13,630

International sandwich (placement)
£4,000

Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380 (subject to agreement by Office for Students)

International full time
£13,900

International sandwich (placement)
£4,000

Questions about fees?

Contact Student Finance on:

Tuition fees


2019/20
Home/EU full time
£9,250

Home/EU part time
£750 per single module

Home/EU sandwich (placement)
£1,380

International full time
£13,630

International sandwich (placement)
£4,000

2020/21
Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380 (subject to agreement by Office for Students)

International full time
£13,900

International sandwich (placement)
£4,000

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Learning and assessment


Year 1 gives you an insight into essential areas of business and marketing management. 

Year 2 covers the core elements of marketing management and finance. You will focus on a range of marketing communications-focused modules, including:

  • digital marketing
  • integrated marketing communications. 

You will develop your employability skills and career aspirations. And you can choose an elective module from a range of marketing and business areas and issues.

Your final year brings together everything you have learned so far. This allows you to integrate, extend and critique the knowledge you have gained and apply your learning practically. The Professional Practice module further explores employability and preparation for your career.

You can also opt to take the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing. 

Students sitting around a table in the John Henry Brookes Building

Study modules

Year 1

Compulsory modules

Accounting and Financial Information

Foundations for Academic Success (2 module credits)

Marketing in Context (2 module credits)

Marketing Research

Optional modules

Choose 2 modules from this list

Creativity for Marketing, Developing and Planning Events, Digital Technology and Maths for Business, Raising Individual Financial Awareness, Plus language options.

Year 2

Compulsory modules

Applied Financial Skills

Digital Marketing

Exploring and Enhancing Employability

Integrated Marketing Communications

PR and Branded Content in the Social Media Age

Principles of Marketing Management (2 module credits)

Optional modules

Choose 1 module from this list

Business Strategy for Competitive Advantage, Creating and Delivering the Retail Brand, Environmentally Sustainable Business, Independent Study in Business, Managing Non-Profit Organisations, Managing the Digital Business, Managing the Customer Experience, Product and Brand Management, Plus language Options.

Year 3 (optional placement year)

Optional modules

Optional Work Placement Year (includes a Placement Search and Preparation module in your second year)

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer. Recently, students have enjoyed inspiring and intellectually challenging positions at IBM, Aldi, BMW, Dyson, GlaxoSmithKline, Mars, Nestlé and PayPal.

Year 4 (or year 3 if no placement)

Compulsory modules

Professional Practice

Optional modules

Strategic Marketing Management (2 module credits) (honours)

Campaign Management and Development (2 module credits) (honours)

Choose 3 modules from this list

Contemporary Issues in Marketing Management, Developing the Contemporary Retail Experience, Dissertation in Business and Marketing Management (2 module credits), Independent Study, International Marketing, At least one from the following two: Marketing Analytics, Contemporary Consumer Behaviour.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

Our approach to teaching and learning blends critical enquiry with practical insight. As well as a strong vocational focus. 

You will work on live projects and receive feedback from staff and industry professionals. Industry professionals also contribute to course content. 

Teaching and learning activities include:

  • lectures (including guest speakers as well as more theory-based material)
  • seminars
  • workshops
  • tutorials
  • debates
  • group discussions
  • case study analysis.

Assessment

Assessment methods used on this course

Our assessment methods reflect various learning styles, course learning outcomes and employer expectations. They include:

  • individual and group assignments (such as case studies, essays, reports, practical projects, presentations)
  • examinations.

You will also get face to face feedback, in addition to written feedback on at least one module at each level.

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Study Abroad


You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate


Career prospects

After graduation you will be prepared for a managerial career in marketing or marketing communications within a range of organisations. Many students from our marketing courses go on to graduate training schemes in organisations in a broad range of sectors such as Marks & Spencer, Mars, Microsoft, Virgin Mobile, Sky, Aldi and Proctor & Gamble, as well as in marketing communications and digital marketing agencies. Our Careers Centre provides support in finding the right job for you.

Further study

If you are interested in postgraduate study, Oxford Brookes University Business School offers a wide range of courses from certificates and diplomas to master's degrees, including our MBA programme. There is also a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.

Our Staff


Neil Brooks

Neil brings to his teaching a wealth of real-world experience gained from a mix of senior marketing positions at very large international corporations as well as consultancy work with very small firms.

Read more about Neil

Free language courses


Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Unistats


Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.