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Marketing Communications Management

BA (Hons)

Key facts

UCAS code


Start dates

September 2022 / September 2023



Course length

Full time: 3 years, or 4 with work placement

Part time: up to 8 years

UCAS Tariff Points


  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing


Marketing communications involves two-way dialogue and relationship building between an organisation and a broad range of stakeholders. 

On our Marketing Communications Management course you will develop:

  • critical and analytical skills
  • an understanding of the evolution and direction of theoretical thinking. 

You will develop and apply your knowledge and understanding through:

  • live projects
  • simulations
  • engagement with guest speakers from the marketing community. 

Our teaching staff have considerable experience and links with industry. We also invite leading professionals to give guest lectures. This gives you an insight into today’s global marketing and marketing communications environment.

You can choose to take a placement year. There are also opportunities for internships or volunteering.

The course shares a common first year with Business and Marketing Management and Marketing Management. You can switch between these degrees at the end of your first year.

Student sitting in the Central Courtyard

How to apply

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31


Contextual offer

UCAS Tariff Points: 96

A Level: CCC

IB Points: 28


Further offer details

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions:

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.

Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.

Application process

Full time Home (UK) applicants

Apply through UCAS

Part time Home (UK) applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

Tuition fees

2022 / 23
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

2023 / 24
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

Please note tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

The published course and module descriptions were accurate when first published and remain the basis of the course, but the University has had to modify some course and module content in response to government restrictions and social distancing requirements

Learning and assessment

Year 1 gives you an insight into essential areas of business and marketing management. 

Year 2 covers the core elements of marketing management and finance. You will focus on a range of marketing communications-focused modules, including:

  • digital marketing
  • integrated marketing communications. 

You will develop your employability skills and career aspirations. And you can choose an elective module from a range of marketing and business areas and issues.

Your final year brings together everything you have learned so far. This allows you to integrate, extend and critique the knowledge you have gained and apply your learning practically. The Professional Practice module further explores employability and preparation for your career.

You can also opt to take the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing. 

Students sitting around a table in the John Henry Brookes Building

Study modules

Year 1

Compulsory modules

Accounting and Financial Information

Developing Academic Skills

Developing Marketing Skills

Marketing in Context

Marketing Research

Optional modules

Choose 2 modules from this list

Creativity for Marketing, Developing and Planning Events, Digital Technology and Maths for Business, Raising Individual Financial Awareness, Plus language options.

Year 2

Compulsory modules

Applied Financial Skills

Digital Marketing

Exploring and Enhancing Employability

Integrated Marketing Communications

Marketing Planning

PR and Branded Content in the Social Media Age

Aspects of Marketing

Optional modules

Choose 1 module from this list

Business Strategy for Competitive Advantage, Creating and Delivering the Retail Brand, Environmentally Sustainable Business, Independent Study in Business, Managing Non-Profit Organisations, Managing the Digital Business, Managing the Customer Experience, Product and Brand Management, Plus language Options.

Year 3 (optional placement year)

Optional modules

Optional Work Placement Year (includes a Placement Search and Preparation module in your second year)

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer. Recently, students have enjoyed inspiring and intellectually challenging positions at IBM, Aldi, BMW, Dyson, GlaxoSmithKline, Mars, Nestlé and PayPal.

Year 4 (or year 3 if no placement)

Compulsory modules

Professional Practice OR Placement Learning

Strategic Marketing Management

Campaign Management and Development

Optional modules

Choose 3 modules from this list

Contemporary Issues in Marketing Management, Developing the Contemporary Retail Experience, Dissertation in Business and Marketing Management (2 module credits), Independent Study, International Marketing, At least one from the following two: Marketing Analytics, Contemporary Consumer Behaviour.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Download course structure chart

Learning and teaching

Our approach to teaching and learning blends critical enquiry with practical insight. As well as a strong vocational focus. 

You will work on live projects and receive feedback from staff and industry professionals. Industry professionals also contribute to course content. 

Teaching and learning activities include:

  • lectures (including guest speakers as well as more theory-based material)
  • seminars
  • workshops
  • tutorials
  • debates
  • group discussions
  • case study analysis.


Assessment methods used on this course

Our assessment methods reflect various learning styles, course learning outcomes and employer expectations. They include:

  • individual and group assignments (such as case studies, essays, reports, practical projects, presentations)
  • examinations.

You will also get face to face feedback, in addition to written feedback on at least one module at each level.

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Study Abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

After graduation you will be prepared for a managerial career in marketing or marketing communications within a range of organisations. Many students from our marketing courses go on to graduate training schemes in organisations in a broad range of sectors such as Marks & Spencer, Mars, Microsoft, Virgin Mobile, Sky, Aldi and Proctor & Gamble, as well as in marketing communications and digital marketing agencies. Our Careers Centre provides support in finding the right job for you.

Further study

If you are interested in postgraduate study, Oxford Brookes University Business School offers a wide range of courses from certificates and diplomas to master's degrees, including our MBA programme. There is also a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.

Our Staff

Neil Brooks

Neil brings to his teaching a wealth of real-world experience gained from a mix of senior marketing positions at very large international corporations as well as consultancy work with very small firms.

Read more about Neil

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni

Full-time study

Part-time study

Programme Changes:

On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.