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Analytics and tag manager

Google Analytics

At Oxford Brookes University we use Google Analytics to track activity on our core website. To request access to Google Analytics, please contact the Web team.

Onc you have access to the Analytics tool, you will be able to access existing custom reports for your area of content, create new ones and share these with colleagues via the 'Edit Custom Report' settings. 

Google Tag Manager

We use Google Tag Manager to set up and manage 'tagging' on the website without needing to modify the site's underlying code. It is used to track how successful particular pages are in meeting their goals. For further details or if you would like to make use of this tool, please contact the Web team.

Training and support

Google's Digital Garage offers free training on how to use Google Analytics, which is a good way to get started. If you have any questions please contact the Web team.