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This article will help you to write for the web. Writing for the web is important because our reading habits are different when we read online. We often need to find information quickly so we scan and skim content whereas when we read print, we tend to take our time.
The main differences between reading on the web and in print:
Knowing the main differences between reading online and in print allows us to adapt the way we write so that our content meets our users' needs.
Good online content is:
If you structure your web content in a way that makes it easy to scan, your readers are more likely to get the information that they need.
Use this checklist to make sure your content is written for easy online reading:
But there's more to great content than just writing it. To make sure your content stays relevant and serves its purpose you should perform regular checks for accuracy and relevance. And you should also check how your content is performing.