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This module focuses on the importance of communication within organisations from both an individual and company perspective. Corporate identity and culture will be examined to understand the complexity of the modern workplace. How do companies brand themselves and their employees? Do we lose a sense of identity within corporations or find ourselves through a sense of belonging to an organisation with a strong culture. This module will emphasise the positive ways to encourage better communication through an understanding of issues that cause misunderstandings and conflict and suggest ways to facilitate better intra organisational communication.
The aim of this module is to provide you with skills in research methods so that you are equipped to carry out small-scale research projects at university and in the world of work. You will have the opportunity to design and use various data collection methods, such as questionnaires and interviews, and will gain practical experience of data analysis techniques (both quantitative and qualitative). Consideration will be given to important methodological issues such as sampling, reliability, validity and ethics. You will also learn how to carry out a literature review, a key skill for those undertaking a dissertation in their final year.
How far have the media made you? Does society shape the media or vice versa? Why do people watch horror films? From consumer identities in Sex and the City to the sociology of Sci-fi, this module offers opportunities to consider how and why you respond to certain texts, to look at the relationship between the media, culture and the consumer, and to become familiar with some of the chief theorists in the field. Taught sessions will involve you in discussion of key critical ideas, and applying them in the analysis of various media texts including film, television, and the press.
Designing a successful website requires specialist skills and knowledge. At its best, effective online communication combines theory, technical knowledge and creativity. This module considers issues of design, layout, usability and accessibility in the construction of contemporary websites, and examines what it takes to produce a site that is both aesthetically pleasing and easily navigable. Participants are introduced to the fundamental practical elements of web design, including HTML and CSS, and create a website of their own design using established software applications. No prior experience of web design is required.
This module extends students’ understanding of themselves as intercultural 'self' and 'other'. It examines the processes involved in intercultural contact, including affective, pragmatic and cultural identity components. Students will be shown how to examine their own cultural identity from a critical 'outsider' perspective, and how to use this understanding of their cultural bias in the co-construction of intercultural exchanges and relationships in a culturally diverse world.
This module looks at the theory and practice of broadcast news. In the first part of the module we look at key issues including newsworthiness, questions of balance and bias, the style and format of television news and the global news environment, including CNN and Al-Jazeera. These issues are related to practice through the analysis of television news bulletins. We also look at the emergence of online news services and citizen journalism. The second part of the module is practice-related and culminates in the opportunity to work as part of a team to produce your own news bulletin.
This module asks the question: what are the strategies and techniques that allow us to decode and communicate our knowledge of the world, and of ourselves, to a variety of public and professional global audiences? It answers this question by exploring the creative processes and techniques of the encoding of persuasive messages, with an emphasis on messages that are clear, attractive, well-crafted and ethical. Students will develop speaking and writing skills useful in both academic and employment contexts.
The aim of this module is to address the role of the audience in mass communication, and how understanding of this has shaped approaches to research. It will examine ways in which the media audience has been conceptualised, from early reception studies, through audience ethnographies to more recent constructionist approaches. Students will consider cultural functions of the media in the contemporary world and the increasingly creative and participative role of the audience in the digital age. Students will also develop understanding of the ways in which audiences have been researched and apply their understanding of theory and method in researching their own and others’ media consumption.
This module examines the impact of the technology of writing on individuals and society. Starting with Socrates' infamous discussion of the origins and doubtful value of writing, the module goes on to examine Marshall McLuhan's complementary analyses of preliterate societies and the profound cultural changes that are brought about by writing and print. Jacques Derrida's deconstruction of this traditional privileging of speech provides a contrasting conception of the fundamental import of writing to human and indeed nonhuman communication. Over the course of the module participants consider the philosophical, historical, cultural and political importance of different writing technologies and modes of written communication, such as handwriting, print, type, text, and hypertext.
This module investigates issues in digital media use and identity among young people in a range of individual and social contexts. Students will consider how new forms and practices such as mobile phones and SMS, gaming and social networking sites offer new ways of expressing and communicating selfhood, and our shifting perceptions of private and public identity. The convergence of new technologies and of users/producers will be considered, and the commoditisation of virtual identities. Through the course students will reflect on issues of engagement and exclusion in terms of gender, age, class and geopolitics, and also on adult perceptions and representations of digital worlds and their youthful inhabitants.
This module provides for individual or group work on an appropriate, carefully delineated topic, conducted under supervision and with the prior approval of the module leader.
This module is designed to provide students with a broad overview of Journalism as a communication medium in the area of Arts. Key techniques employed by print, broadcast and online journalists will be analysed in order to help students in the development of the basic writing skills used in newspapers and broadcasting. Students will be taught how to research material, structure their articles and develop the appropriate writing style for different media. They will also learn how to broadcast on radio and television. Professional media journalists will contribute to the module.
This module examines how digital technology is revolutionising the publishing industry. It studies the impact of new technology on the printed word, from the arrival of desktop publishing systems to the interactive book, focusing on current developments. Business models are investigated alongside current digital publishing strategies and practices.
This module explores the operational roles of the editorial and production departments within the publishing process, and the skills and knowledge for the management of a publishing project. Basing its approach on market considerations, it focuses on the principles of visual and graphic communication, and production and delivery in a digital environment. Particular attention is paid to the effects of digital technology on the ways in which products are developed and produced, and opportunities afforded to publishers to produce for different delivery environments.
This module examines, through a combination of lectures and seminars, the culture and ideology of post-1945 publishing. It considers the development of publishing in this period, its contemporary practice and likely future developments. It also focuses on the publishing of contemporary fiction, exploring phenomena such as literary prizes, the interaction of the media with the publishing industry, and through readings of bestselling texts of the period, asks how notions of literary value are constructed.
This module aims to discuss the place and definition of popular music in current and recent society. Students will be introduced to key concepts in cultural theory, including authenticity, hybridity and identity politics, race, class, gender, age, ethnicity and religion, and will examine a range of musical 'texts' against the background of these terms. The texts will range from recordings to films, and while reference may be made to score-based works in recorded format, no assumption is made about notational literacy.
This module examines the concepts and procedures of forensic linguistic analysis. Forensic linguistics is the study of texts which are produced, announced, sent, received or found in any context with legal or criminal characteristics. It brings to bear on evidence and documentation in investigative contexts the techniques and procedures of linguistic interpretation. During the course of this module you will examine a range of text genres relevant to forensic linguistics. Text types include the letters of serial killers, death row statements, suicide notes, police interview statements, 999 calls, threat letters, rape trials, and the videos of suicide bombers.
This module looks to a Systemic-Functional model of linguistic description to provide a theoretical and analytical framework for the analysis of spoken and written texts. It will apply this model of language and context and other relevant models of discourse and pragmatics to analyse authentic texts. Students will explore the systematic relationship between context and language through the analysis of spoken and written texts across a range of contexts.
This module examines the ways in which language operates in local and global contexts as a means of sociocultural representation. It pursues a sociolinguistic and discourse approach to language to analyse the representation of sociocultural phenomena and to explore the globalization of English as an international language. Topics include language and the sign, language and gender, language and politics, language and standardization, globalization discourses and linguistic imperialism.
An introduction to the theory and practical application of the principles of second or foreign language teaching at secondary or adult levels. This module enables candidates to develop an awareness of a range of teaching techniques and apply these to the language classroom. The course leads to familiarity with aspects of grammar, vocabulary, pronunciation and classroom management which are all part of the language teacher's repertoire; it also raises students' awareness of issues in reading, writing and speaking when teaching these skills in the classroom. The module includes an important element of microteaching in small groups.
We all have a gender and a sexuality, and we all live within a cultural environment. Because of this it is all too easy to think that we are already versed in the subject matter of this module and that there is little need for rigorous academic analysis. However, the aim of this module is to encourage students to questions their existing 'common sense' understanding of terms such as gender and sexuality, and to think about the uses to which such terms are put in contemporary culture. In order to do this the module draws on insights from a diversity of disciplines including gender studies, critical theory, queer theory, and feminist criticism.