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In this module you will be introduced to the study of communication using three approaches: process, semiotic and cultural. You will study elements of human communication and how models of communication can be applied to the real world; how meaning is created; cultural differences in communication; the role of the "self" in communication, and; how we learn to communicate. You will work as part of a small group to answer quizzes, produce a handout, understand concepts relevant to the study of communication and make a presentation.
The mass media are of profound importance to all of us living in today's instantaneous, globally-connected, advertising-saturated societies. But what are the media? And how do they affect us? This module introduces participants to key concepts and concerns in the study of the media. Analysing a wide range of contemporary examples we explore the ways in which the media are used for communication, consumption and control: from Derren Brown to Sex in the City, from The Times to The Matrix, we utilise a range of theories and probes to help us understand the impact and significance of the media.
This module introduces students to key concepts, theories and themes within the study of culture. It enables participants to investigate and reflect critically on different aspects of culture, and to explore the impact of contemporary culture on individuals and society. It asks how to make sense of cultural phenomena, texts and artefacts within diverse contexts, and to reflect on the relationship between culture and identity. In doing so it presents students with a range of perspectives and critical skills, in short a language, with which to engage with contemporary culture..
This module is designed to provide students with the basic tools of argumentation and critical thinking needed to study Communication, Media and Cultural Studies effectively at university level. The module has a dual focus. On one hand, it prepares students to understand how knowledge is developed in these interrelated disciplines. These include the ability to identify and understand typical research practices, to interpret the evidence produced through original research, and to critically evaluate the arguments in which it is presented. On the other, it teaches the practical and rhetorical skills of argumentation that are needed to explain their understanding, discuss their interpretation and present their evaluation in the kind of writing that they will produce in a higher education context. This module forms the foundation of the research component of the Communication, Media and Culture programme, designed to cultivate students' skills as independent learners and researchers.