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This module considers citizen journalism and civic engagement in online contexts. It examines the expansion of participatory journalism and its changing relationship with traditional broadcast and print news sources. The role of citizen journalism in democratic processes and in international contexts is explored, as well as the representation of this role in the mainstream press. Students will reflect on the possibilities that citizen journalism offers for civic participation and critique, and the restrictions in on- and off-line contexts. The development of online practices, genres and structures will be considered as students produce their own original piece of op-ed or investigative citizen journalism in blog format.
This module offers students an opportunity to engage in depth with issues in communication, media or culture studies that are the subject of current scholarly and popular interest. Conducted predominantly through student-led discussions and seminar sessions, it enables students to develop more fully their portfolio in the Research strand of the programme. The specific contents of the module will be selected yearly to match current open questions in the disciplinary context. They will provide a platform for research-led reflection on the state on the discipline, and on related contemporary issues of political, social and cultural significance. Students will engage with the readings through response papers and dialogue, as well as mutually assessing their seminar presentations.
This module provides a detailed analysis of how organisations use brands to communicate their identities outside their boundaries. It examines processes of external communication in the context of the construction of group identities and organisational cultures. The marketing communications practices involved in presenting a public face-advertising, public relations, consumer research, sponsorship and promotion – are considered individually and together. The module addresses the international nature of branded communications, as well as the impact on marketing practices of technological developments such as social network websites. Diverse organisations are considered, including commercial enterprises, charities, clubs and medical practices, et al. The module offers both a critical and a practical approach, situating branding practices in their social, historical, economic and intellectual contexts.
Everyone likes to think that they are unique, with their own personality and identity, their own beliefs and ideas, their own distinct sense of self. But are we really all so different, or are we subject to a variety of cultural and social pressures that determine who we are? Using a range of objects and artefacts chosen by participants, this double Honours module provides students with new and challenging ways of thinking about their place within culture, and about how culture places itself within individuals. From masks to mind-viruses, from plagues to prisons, from cyborgs to subversive sexualities, we investigate how we are all subject to culture.
This module involves the in-depth study of a chosen problem or issue relevant to your chosen subjects, including the field of communication, media and culture. You will need to find a topic that is acceptable to both your subjects of study and find a member of staff from each subject willing to provide supervision. Assessment takes the form of an 8,000 - 10,000 word dissertation.
This module involves the in-depth study of a topic relevant to the subject of communication, media and culture. Students will adopt one of three broad approaches: empirical (based on primary data generated through interviews, focus groups or questionnaires), textual (based on a close reading of texts such as magazines or a TV show), or conceptual (based on an interrogation of a key theoretical concept). A supervisor who is an expert in the chosen field of study oversees each project. Assessment takes the form of an 8,000 - 10,000 word project report or dissertation.
This module will teach students the workflow of a state-of-the-art Industry standard broadcast TV newsroom. This goes from finding the original news story through the write up of the story, assignment of roles, planning of the shoot, capture of the footage to the server and editing. The edited footage is then sent to the output server, and the saved material is mixed with the studio footage to make up the final newscast.
This module consolidates television production skills that students have already gained by applying them in a simulated broadcast TV environment. Students will experience the entire workflow for a broadcast TV production from story development through to planning and realisation. The culmination of this module will be the production of a live television show. The module aims to build on the concurrent and complimentary modules teaching cinematography and editing.
Science has had a huge impact on all aspects of our lives, and the overall aim of this module is to set that influence in its social and historical context. We will address alternative views of the world, how they have been developed or replaced in the context of science and have a clear look at the strengths and weaknesses of a scientific worldview. We will address ideas about the value of other life forms and introduce environmental philosophy. In this light we will discuss some of the modern contentious ideas and possibilities, such as Genetic Modification, organic farming, stem cell research, manipulation of the human genome and designer babies. The political, economic and moral context of the current environmental crisis will be discussed.
This module takes multiple perspectives on the city as a global phenomenon. It examines the rise and, for some, decline of cities. Cities are seen as centres where creative movements and changes have occurred throughout their history. They have been a meeting point for diverse groups who use urban space differently and have unequal access to living space and economic opportunities. This module examines these processes and how they impact upon the culture, people and physical space of cities. Throughout the module students are encouraged to develop a critical understanding of these processes.
This module investigates the practical aspects of constructing a digital product. The current state of digital publishing and likely future developments are reviewed in a variety of publishing arenas. The initiation, design and production of an enhanced eBook distributed on the web are covered. Workshops enable students to further their practical ICT skills in the publication of a product from learning covered in earlier modules.
This module explores the impact of print on British culture, socially, politically, and from an economic viewpoint. The module considers the origins of the printing press in Britain, and the development of a modern publishing industry. The main focus of the course is the impact of print as an agent of social transformation and the role of the publisher in the 19th and early 20th centuries. Teaching is conducted by lectures, which introduce each theme of the course, and seminars, which allow for in-depth discussion and case study analysis.
This module explores discourse as system and as process. Here discourse is understood as combining multiple dimensions of meaning in which the modern text can be seen to have moved beyond the linguistic and the linear towards the multimodal and multi-representational so as to produce different literacies, or ways of making meaning. This module retraces the paths of meaning construction from the linguistic to the multimodal by examining different perspectives on how discourse in the twenty-first century is produced, packaged and circulated, and how humans are made subject to it.