• Mintel contains information about the UK consumers lifestyles as well as industry, leisure, retail, travel and tourism reports.

    How to use Mintel 

    Passport contains information about International markets, consumer lifestyles, country, and economic reports from Euromonitor International.

    How to use Passport 

    WARC contains journals, news, case studies and data on advertising and marketing from the World Advertising Research Center.

    How to use WARC

    Marketline  has industry reports including market segmentation and Five Forces analysis, as well as case studies, theme reports, company information and more.

    How to use Marketline

    BRAD contains advertising rates and other data for U.K. newspapers, business and consumer magazines, TV, radio and other media. You will need a password to log into BRAD, which is available from the BRAD link above.

    Contact a librarian for help using BRAD

    The Purple Guide is written by The Events Industry Forum in consultation with the events industry. The guide aims to give organisers a single source reference to the things they need to take into consideration when putting on and managing an event.

    Access to The Purple Guide is only available through Brookes PCs on campus.