Marketing

  • Mintel contains information about the UK consumers lifestyles as well as industry, leisure, retail, travel and tourism reports.

    How to use Mintel 

    Passport contains information about International markets, consumer lifestyles, country, and economic reports from Euromonitor International.

    How to use Passport 

    WARC contains journals, news, case studies and data on advertising and marketing from the World Advertising Research Center.

    How to use WARC

    BRAD contains advertising rates and other data for U.K. newspapers, business and consumer magazines, TV, radio and other media. You will need a password to log into BRAD, which is available in  PIP.

    Contact a librarian for help using BRAD

    Outsell contains market research and market and trend analysis for the information industry. You will need a password to log into Outsell, which is available in PIP.

    Contact a librarian for help using Outsell.