Oxford School of Nursing and Midwifery

Committed to achieving Baby Friendly standards in Public Health Nursing

Wednesday, 18 October 2017


The specialist community public health nursing programme at Oxford Brookes has been awarded a Certificate of Commitment by Unicef UK in recognition of plans to achieve Baby Friendly accreditation.

It is the first award given by Unicef UK acknowledging that a provider has an infant feeding policy, an action plan to achieve Baby Friendly accreditation and the commitment to implement the plan.

The Baby Friendly Initiative is a worldwide programme of the World Health Organization and Unicef first introduced in 1992 to encourage maternity hospitals to implement the Ten Steps to Successful Breastfeeding and to practice in accordance with the International Code of Marketing of Breastmilk Substitutes.  

The Initiative subsequently extended the principles to include community healthcare services and university programmes for midwifery, health visiting and public health nursing. 

It ensures that newly qualified midwives and health visitors are equipped with the basic knowledge and skills they need to support breastfeeding effectively.

In June this year the University saw its midwifery programmes gain re-accreditation for the Unicef UK Baby Friendly Initiative, achieving top marks.

With this latest recognition from Unicef UK, the PGDip in Specialist Community Public Health Nursing programme is on its way to achieving the same success.

Jennifer Kirman, Senior Lecturer in Public Health Nursing at Oxford Brookes is leading on the project to achieve accreditation, she said: “This is a great achievement of the work thus far on embedding Baby Friendly University Standards into the Specialist Community Public Health Nursing (SCPHN) Programme. It is a wonderful opportunity to join midwifery colleagues in delivering high quality infant feeding education to health visiting and school nursing students. We will be one of very few universities with Baby Friendly University accreditation for the SCPHN Nursing Programme in the UK. The aim is to work toward level 1 accreditation in the coming year, and full accreditation in 2019.”
Find out more about degrees and diplomas available within the Department of Midwifery, Community and Public Health at Oxford Brookes on the website


More information about the Unicef UK Baby Friendly Initiative can be found on their website.