Oxford School of Nursing and Midwifery

New book on Health Promotion to be published in August

Wednesday, 04 July 2012


A new book that focuses on the practical activity of health promotion written by Mary Gottwald and Jane Goodman-Brown is soon to be released. The book entitled 'A Guide to Practical Health Promotion' discusses the role of health promotion and presents a number of practical approaches. The content begins by setting the context with chapters 'Why is health promotion relevant?' and 'Links to theory' before moving on to exploring health promotion activities with chapters 'How to apply health promotion models in practice', 'Developing client's self-awareness', 'Developing client's skills', 'Social marketing and the mass media', and 'Working with groups and communities'. The book is aimed at allied health professionals, nurses and students involved in health promotion.

Helen Matthews, Senior Lecturer in Health and Community Care, University of West London, UK has said "This book should become a key textbook of choice for a wide range of health care professionals and students. It encourages autonomous learning and helps develop critical analytical skills ' Each chapter follows a logical progression using key objectives which relate to a range of activities and up to date evidenced based sources of information. The range of depth and breadth of material is contemporary and as such should meet the academic, managerial and clinical background of the reader."

A Guide to Practical Health Promotion will be released in August and can be pre-ordered from the McGraw-Hill Education website.