Oxford School of Nursing and Midwifery

Oxford Brookes Midwifery Programme to be awarded Baby Friendly status

Wednesday, 01 June 2011

Congratulations to the Oxford Brookes University Midwifery programmes on passing stage two assessment to become accredited by the UNICEF UK Baby Friendly Initiative (BFI) as Baby Friendly. Only Higher Education Institutions that have completed the BFI University Standards Programme and implemented best practice for breastfeeding education as well as passing external assessment are accredited with this prestigious award.

The BFI University Standards programme is an accreditation programme aimed at university departments responsible for midwifery and health visitor and public health nurse education. It was developed to ensure that newly qualified midwives and health visitors are equipped with the basic knowledge and skills they need to support breastfeeding effectively. Baby Friendly Initiative accreditation is awarded to an individual course, not to the university itself.

The Pro-Vice Chancellor and Dean of the Faculty of Health and Life Sciences, June Girvin said ‘This is excellent news! Congratulations and well done to everyone’.

Heather Bower, Programme Leader for Midwifery, said ‘We understand that there are only six other universities with this award - and two of these were part of the initial pilot project, so this is certainly something to celebrate. Hazel Abbott (Senior Lecturer at Oxford Brookes) has provided dedication and commitment in working with the students to achieve this award - it is almost entirely due to her hard work and enthusiasm that it has been awarded at the first assessment’.