Dr Ahmad Abd Rabuh


Lecturer in Business Analytics

Oxford Brookes Business School

Ahmad Abd Rabuh


I focus on implementing business analytics and data science concepts for businesses in my research and community involvement. Also, I teach systems-related honours modules such as digital business management and business intelligence to undergraduate students. I am part of a programme development team that is working on setting up a new MSc degree in Management and Business Analytics at the Oxford Brookes Business School. Also, I am a member of the Artificial Intelligence and Data Analytics Network (AIDAN) at the university.

Teaching and supervision


Modules taught

  • Business Intelligence & Decision Making
  • Accounting & Financial Information
  • Digital Technologies & Maths. for Business
  • Managing the Digital Business
  • Business Analytics for Hospitality & Tourism

Developing curriculum for the new comer: MSc. in Management & Business Analytics


My research interests are on how economies and financial institutions, specifically, are running a data-driven approach. For example, how credit scores can be complemented with social network data and how insurance companies use historical weather data to price its policies.

On the other hand, I have an interest in methodological research on dealing with structured, semi-structured and unstructured datasets.

Research impact

In applied research, I have analysed a dataset on pollution for the Bristol City Council to predict the number of hospitalised respiratory infections. Also, I ran a time-series analysis of weather data to come up with a parametric insurance model for the agricultural products in Columbia.

Methodologically, I have proposed a text mining algorithm that can identify the convergence/divergence of research authors in the information systems research agenda.

Centres and institutes


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Professional information

Memberships of professional bodies

  • Data Science for the Internet of Things


  • Credit Scoring and Credit Control
  • European Conference on Information Systems


  • Enhancing services by adding an analytics layer to ProspectSoft CRM.

Further details

Open to businesses in the community that are considering to run analytics on their customer databases.