This study investigates the lived experiences of internal coaches. In-depth interviews were conducted with four practising internal coaches in a large UK Higher Education Institution and analysed using Interpretative Phenomenological Analysis to understand the sense that coaches make of their experience. Through reactive sense-making coaches experience self-efficacy to address work related issues, align work with personal values and impact the way others behave towards them. Through embodied sense-making coaching is seen to impact internal coaches positively via self-care and self-management skills. A personal development process, manifested through experiential sense-making appears to contribute to altruism in coaches who demonstrate concern for the wellbeing of others.