Dr Robert van der Veen

Research Fellow

Oxford Brookes Business School

Research

My main research interests are tourism, hospitality, and services marketing. I received my PhD from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University which was supported by a Hong Kong PhD Fellowship. My work appeared in the Journal of Travel Research, Annals of Tourism Research, Journal for Travel and Tourism Marketing, International Journal of Tourism Research, Journal of Vacation Marketing, International Journal of Contemporary Hospitality Management and Journal of Hospitality Marketing & Management.

I am an editorial board member for the Journal of Vacation Marketing and co-edited a special issue for the Journal of China Tourism Research on "Domestic Tourism in China". I served as an executive committee member for a number of conferences and non-profit organizations. I teach quantitative research methods and co-supervise a number of PhD students. I specialise in structural equation modelling (LISREL, AMOS, and SmartPLS and ADANCO).

Research group membership

Research grants and awards

  • Van der Veen, R. (2015). Why travel matters: Investigation into personal wellbeing and the benefits of leisure travel. Central Research Fund – Phase 1. Oxford Brookes University (~£2,500).
  • Bretag, T., Zhu, Y., & van der Veen, R. (2014). Ready for take-off: Preparing students for intercultural learning in Asia [SD14-3759]. Office for Learning and Teaching, Department of Education & Training, Commonwealth of Australia (~£25,000).
  • Van der Veen, R. (2014). Understanding China Fellowship. Confucius Institute HanBan (~£2,500).
  • Deepak, S., van der Veen, R., & Zhu, Y. (2013). Investigating the career barriers among skilled migrants from China and India in South Australia. University of South Australia (~£2,500).
  • Van der Veen, R. (2013). Ten Really Good Grants Scheme, University of South Australia (~£5,000).
  • Huang, S., & van der Veen, R. (2013). Using free-listing to explore Chinese residents’ perceptions of Australia as a tourist destination. Le Cordon Bleu – University of South Australia (~£2,500).
  • Van der Veen, R. (2013). Early Career Researcher Travel Grant, University of South Australia (~£4,000).
  • Van der Veen, R., Huang, S., & Zhu, Y. (2012). Evaluating Chinese’s student’s travel experiences: An application of the Experience Economy Model in Australia. University of South Australia (~£2,500).

Research projects

Tourist Satisfaction Index: This project addresses two challenges that the tourism and hospitality industry are facing. The first challenge features the globalisation of consumption that requires all stakeholders – both private and public organizations deliver a high-quality experience to visitors as well as to residents. The second challenge relates to the difficulty in uniformly measuring sustainable tourism development across a range of various service providers and source markets 

Intercultural Learning: This project addresses the growth in student mobility to Asia and focuses on the less researched area of pre-departure support for intercultural learning. International education must be more than a commodity and universities need to shift the focus from business to genuine exchange.

Publications

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Teaching and supervision

Modules taught

  • Research Degree Program in Business [BU800] - Quantitative Research Methods B
  • Research Methods for Events and Marketing [MARK7006] - SPSS 1 & 2

Supervision

  • MSc in Marketing [P58898] - Dissertation

PhD Supervision

  • Anna Rozumowski - Evaluating trust based on impression formation in business encounters. Supervisors: Dermody, J., van der Veen, R. & Hari, J.
  • John Hornby: Employee hospitableness, the working environment and their effects on employee happiness. Supervisors: Lugosi, P., van der Veen, R. & , Losekoot, E.
  • Nasim Iqbal - Customer engagement in the retail sector utilising social media. Supervisors: Dermody, J. & van der Veen, R.

Professional information

Conferences

Invited speaker

  • The Power of Caring in Tourism Marketing. 2nd International Forum of Tourism Communication. Tourism Communication Research Center. Communication University of China, Hainan, China (19 November 2017).
  • Understanding the Leisure Traveler: Reliable Data with Practical Relevance. TBEX Europe, Stockholm, Sweden (15 July 2016).
  • Milestones, Measurements and Misconceptions in Tourism Marketing Research. International Forum of Tourism Communication. Tourism Communication Research Center. Communication University of China, Beijing, China (21 May 2016).
  • How do you SEM? Pros and Cons of Software Packages for Structural Equation Modelling. Royal Statistical Society, London (28 January 2016).

Consultancy

  • Bicester Motion (2021). Economic Impact Study (2019-2020). Le Roux, S. & van der Veen, R. Commissioned by Bicester Motion
  • Blenheim Estate – Economic Impact Study Phase 4 (2020). Le Roux, S. & van der Veen, R. Commissioned by Blenheim Palace Estate, UK
  • Visitor Satisfaction Index - 2018 (2019). van der Veen, R. Commissioned by Cape Town Tourism, South Africa
  • Blenheim Estate – Economic Impact Study Phase 3 (2019). Le Roux, S. & van der Veen, R. Commissioned by Blenheim Palace Estate, UK
  • Bicester Motion (2019). Economic Impact Study (2017-2018). Le Roux, S. & van der Veen, R. Commissioned by Bicester Motion
  • Blenheim Estate – Economic Impact Study Phase 2 (2018). Le Roux, S. & van der Veen, R. Commissioned by Blenheim Palace Estate, UK
  • Blenheim Estate – Economic Impact Study (2018). Le Roux, S., van der Veen, R., & McBain, L. Commissioned by Blenheim Palace Estate, UK
  • Visitor Satisfaction Index - 2017 (2018). van der Veen, RCommissioned by Cape Town Tourism, South Africa
  • Webloyalty 5 Ps of Shopper Motivation (2017). van der Veen, RCommissioned by Webloyalty International Ltd, UK
  • Understanding the Path to Engagement (2016). Dermody, J., & van der Veen, R. Commissioned by Affinion UK Ltd, UK
  • Public Engagement in Clinical Research – Public Awareness, Attitudes & Communication Preferences (2016). Dermody, J., & van der Veen, R. Commissioned by the National Institute for Health Research