Oxford Regions, Innovation & Enterprise Lab

About us

Oxford Regions, Innovation & Enterprise Lab (ORIEL) is a centre of excellence focusing on enterprise, entrepreneurship, innovation and economic development research. ORIEL’s mission is to:

  • deliver engaged and impactful research
  • seek to influence research and practice
  • have a positive impact on local communities as well as on organisations and society throughout the world.

ORIEL provides a platform for enterprise, entrepreneurship, innovation and regional economic development research and engagement that focuses on and addresses the needs of public, private and third sector stakeholders. By linking intellectually-led questions and practice-based solutions, ORIEL brings together academic insight and its application.

Members of ORIEL are engaged in local, national and international research on a range of issues, from regional economic development, entrepreneurial ecosystems, and innovation to sustainability, SME growth, and internationalisation. Our research is driven by forward-thinking agendas and debates around technological advancement, in particular the impact and implications of artificial intelligence for organisations, economy, and society, as well as inclusivity, sustainability, and resilience.

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Dr Sara le Roux

Interim Deputy Associate Dean Undergraduate Studies; Reader in Applied Economics and Decision

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Joanna Karmowska

Dr Joanna Karmowska

Senior Lecturer in Organisation Studies and International Management

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Dr Jeremy Zwiegelaar

Senior Lecturer in Enterprise and Business

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Name Role Email
Dr Simon Adderley Senior Lecturer in Enterprise and Entrepreneurship sadderley@brookes.ac.uk
Dr Sola Adesola Senior Lecturer in Business and Management sadesola@brookes.ac.uk
Professor Levent Altinay Professor of Strategy and Entrepreneurship; Research Area Leader for Oxford School of Hospitality Management laltinay@brookes.ac.uk
Dr Bjoern Asmussen Senior Lecturer in Marketing bjoern.asmussen@brookes.ac.uk
Nigel Bassett-Jones Senior Lecturer nbassett-jones@brookes.ac.uk
Dr Shelley Beck Senior Lecturer in Business, Enterprise and Entrepreneurship sbeck@brookes.ac.uk
Dr Carlo Ludovico Cordasco Lecturer in Business and Management ccordasco@brookes.ac.uk
Dr Surja Datta Senior Lecturer in Strategy and Innovation sdatta@brookes.ac.uk
Ms Beverley Fulton Lecturer in Events Management bfulton@brookes.ac.uk
Mr Christopher Harlow Lecturer charlow@brookes.ac.uk
Dr Guy Huber Senior Lecturer ghuber@brookes.ac.uk
Professor Anne Humbert Professor a.humbert@brookes.ac.uk
Ross Jordan Programme Lead Business & Management, Programme Lead Business, Enterprise, & Entrepreneurship, Academic Advisor for Senior Leader Apprenticeships rjordan@brookes.ac.uk
Dr Javier Monllor Senior Lecturer in Business and Management jmonllor@brookes.ac.uk
Dr Sarah Quinton Reader in Digital Society sequinton@brookes.ac.uk
Dr Syahirah Rahman Lecturer in Business and Management sabdul-rahman@brookes.ac.uk
Dr Kate Ringham Programme Lead Applied Accounting kringham@brookes.ac.uk
Ms Allison Robinson Lecturer in Accounting and Finance allisonrobinson@brookes.ac.uk
Dr Lauren Tuckerman Lecturer in Business and Management ltuckerman@brookes.ac.uk
Dr Charikleia (Charoula) Tzanakou Senior Lecturer in Human Resource Management ctzanakou@brookes.ac.uk
Dr Robert van der Veen Research Fellow robert.vanderveen@brookes.ac.uk
Dr Chengbo Wang Senior Lecturer in Operations Management chengbowang@brookes.ac.uk
Mr Steve Workman Associate Lecturer steve.workman-2017@brookes.ac.uk


Active projects

Project title and description Investigator(s) Funder(s) Dates

Entrepreneurial Resiliency, Innovation, and Change during the COVID-19 Crisis

A UKRI research project designed to help British entrepreneurs survive and thrive during a time of uncertainty.
Professor Tim Vorley, Dr Cristian Gherhes ESRC From: June 2020
Until: February 2022

Innovating Next Generation Services through Collaborative Design

This project seeks to understand and address the challenges facing mid-sized professional services firms in law and accountancy in adopting and implementing AI technologies.
Professor Tim Vorley, Dr Cristian Gherhes ESRC From: December 2018
Until: June 2020

Innovation Caucus

The Innovation Caucus supports sustainable innovation-led growth by promoting engagement between the social sciences and the innovation ecosystem.
Professor Tim Vorley, Dr Cristian Gherhes ESRC From: June 2020
Until: November 2022


Accelerating digital innovation for growth, impact, and transformation of large established organisations.
Dr Jeremy Zwiegelaar, Professor Tim Vorley, Dr Cristian Gherhes ESRC From: March 2021
Until: February 2026