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Innovative audience research
The Audience Project (TAP) Research Group aims to encourage, produce and disseminate innovative audience research. It draws together scholars from across the University, promotes submissions to major funding bodies and invites collaboration with external partners.
Particular interests include memories of cinema-going; contemporary audiences; audience engagement with cinema heritage; genre and audiences; sound art; gender identity; digital media and youth; fandom; celebrity and popular culture; distribution and exhibition practices; digital humanities, and reception studies.
Research carried out in The Audience Project (TAP) has made significant contributions to the development of this subject on a national and international level, securing external funding (see for example the AHRC-funded Italian Cinema Audiences and European Cinema Audiences, the BA-funded Turning your back to the Audience).
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Monday 06 April 2020