European arts management


Dr. Jolyon Laycock


Arts & Humanities, Dept. of Art, Music & Film


The European Arts Management Programme is an alliance of Arts Management vocational training programmes in European higher education institutions. The project was initiated by Dr. Jolyon Laycock, Lecturer in Arts Management and Administration at Oxford Brookes University. It will lead to the sharing of experience and the fostering of innovation in vocational training in arts management by bringing together experts and organisations in the field. The project is funded for 2 years by the EU Leonardo da Vinci Pilot programme.


1. Dr. Jolyon Laycock, Lecturer in Arts Management and Administration, Oxford Brookes University, UK 01865 483509

2. GiannaLia Gogliandro, Executive Director ENCATC
European Network of Cultural Administration Training Centres, Brussels

3. Assoc. Prof. Svetlana Hristova, Director, Centre for Intercultural Dialogue and Integration, South-West University Neofit Rilsky, Blagoevgrad, Bulgaria

4. Dr. Birgit Mandel, Institut für Kulturpolitik, Universität Hildesheim, Germany
5. Dr. Pekka Vartiainen (HUMAK), Humanities Polytechnic, TURKU, Finland
6. Florence Morel, (ARSEC) Agence Rhône-Alpes de Services aux Entreprises Culturelles, Faculté d'Anthropologie et de Sociologie de l'Université Lumière Lyon II, France
7. Lorenzo Fiorito, President, Aries Formazione, Grumo Nevano, Naples, Italy

8. Dr. Ieva Kuiziniene, Head of UNESCO Dept. of Culture Management and Culture Policy, Vilnius Academy of Fine Arts, Lithuania

9. Malgorzata Sternal, Jagiellonian University Uniwersytet Jagiellonski, Krakow
10. Konrad Loboda, (UITM) University of Information Technology and Management, Rzeszów, Poland


The object of the project will be to develop new vocational training tools and qualifications in arts management including ICT, to improve the benefit of vocational training at different levels, and to devise professional training routes in Arts and Cultural Management as the basis for career counseling. The results will be published through international journals and websites so as to promote further innovation and trans-national co-operation in arts management training. Outcomes will include compilation of methodologies, guidance notes and case studies to be published on a central website. The project addresses the need for training courses leading to professional qualifications in Arts Management, properly validated according to agreed European and international standards of quality. The need is most acute among arts managers at SME level, and in the voluntary and community sector, targeting disadvantaged groups in the community.


The project is one of the outcomes of HEIF2. Dr. Laycock was appointed in December 2004 as Development Officer ands Course Leader of the new Arts Management programme. The EAM project was developed by Dr. Laycock in close collaboration with ENCATC, the European Network of Cultural Administration Training Centres. The project is based on the principle that the arts play an essential role in fostering cultural and social integration between different ethnic, linguistic and national sectors within the population, both at local level, and through European international and trans-national exchange.


The EAM project runs as a pilot for 2 years, terminating in September 2008 by which time it is hoped that the partnership will have become self-sustaining. The project falls into 5 phases called “establishment”, “consultation”, “development”, “testing” & “refinement”. The partners meet six times during the project, and communicate regularly and frequently by e.mail at other times. In order to facilitate the coverage of an often long and detailed agenda, each partner is allocated to 1 or 2 of 4 specialist working groups: Didactic, Technical, Evaluation and Valorisation. The 1 st partner meeting took place in Oxford in October 2006, and the 2 nd in Lyon in January 2007. The next meeting will be in Goteborg, Sweden in May. The project is now in the 3 rd phase in which partners are working on the development of new course material in response to the results of a training-needs survey conducted during the consultation phase. I put forward, as an example of good practice, the discussion process by which the partners arrived at a long list of 19 subject-headings for the development of new course material, prioritising this into a short list of 7 which has now been allocated amongst the individual partners.


The consultation phase was conducted using a template questionnaire devised by Dr. Laycock in collaboration with members of the Didactic group. Each partner adapted the questionnaire to the individual conditions pertaining in their own countries. Results were returned to the chair of the Valorisation group a week before the 2 nd partner meeting who then prepared an analysis which was presented at the meeting. This led to the short-list of 7 priority headings.

Other comments

During the next 3 months, partners will be working individually on the content of their allocated headings, and will reconvene to compare progress at the 3 rd partner meeting. The process of course development continues until October 2007 when partners will begin to test new teaching materials in their existing validated programmes.

Further Information

Dr. Laycock will be taking the following opportunities to test course material: Arts Management CPD courses in April and July 2007, and autumn 2007; External courses in Teesside during June 2007. It is planned to incorporate substantial elements of the new teaching material into a new European Masters in Arts and Cultural Management which could start as early as October 2008.