AUA Professional Behaviours

The AUA have developed a framework specifically for Higher Education, which highlights behaviour patterns that distinguish effective performance in HE. It has come from research involving a number of HEIs, and is part of their CPD framework.

The behaviours are not the tasks associated with a particular job. They identify how an individual does the job. The behaviours are universal across all roles, though some are very much more important in some jobs than others.

The nine key behavioural groups are as follows:

Managing self and personal skills

Willing and able to assess and apply own skills, abilities and experience. Being aware of own behaviour and how it impacts on others.

Delivering excellent service

Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.

Finding innovative solutions

Taking a holistic view and working enthusiastically and with creativity to analyse problems and develop innovative and workable solutions. Identifying opportunities for innovation.

Embracing change

Adjusting to unfamiliar situations, demands and changing roles. Seeing change as an opportunity and being receptive to new ideas.

Using resources

Making effective use of available resources including people, information, networks and budgets. Being aware of the financial and commercial aspects of the organisation.

Providing direction

Seeing the work that you do in the context of the bigger picture and taking a long-term view. Communicating vision clearly and enthusiastically to inspire and motivate others.

Developing self and others

Showing commitment to own development and supporting and encouraging others to develop their knowledge, skills and behaviours to enable them to reach their full potential for the wider benefit of the organisation.

Working with people

Working co-operatively with others in order to achieve objectives. Demonstrating a commitment to diversity and applying a wide range of interpersonal skills.

Achieving results

Planning and organising workloads to ensure that deadlines are met within resource constraints. Consistently meeting objectives and success criteria.

There are two self-assessment tools you can use around the Professional Behaviours:

  1. A ‘wheel’ activity (link) where you can make a simple self-assessment for each area
  2. A more detailed self-assessment template (Word doc 34KB) where you can consider evidence of strengths and development areas for each of the behaviours.