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Role: Digital media and marketing intern
Department/faculty: Human Resources
My daily responsibilities include posting on, and the analysis the OCSLD Twitter and Facebook accounts, the planning, writing, and sending of monthly newsletters, HR webpage creation and maintenance particularly for upcoming courses and events, creation of flyers, leaflets, and other marketing materials for OCSLD and HR.
Larger projects of mine include:
Practically I have learned how to:
Use Adobe Dreamweaver
Create new webpages, and edit current web pages
Use Adobe Photoshop for the creation of GIFS, online postcards etc
Examine Google Analytics, Facebook Analytics, Twitter Analytics to identify successful marketing campaigns
Updating pages on Moodle
Create physical and electronic flyers and leaflets in Adobe Indesign
Use Eventbrite as an advertising tool
Creating internal and external newsletters on Mailchimp
General marketing jargon and trends
Create flyers and brochures in InDesign
How to work in an office environment
Being involved in Oxford Brookes graduate intern programme has been a fantastic stepping stone towards a career in traditional and events marketing and website design. There are always so many opportunities to expand your skills and experiences. You are strongly encouraged to make the most of your time in role. The university provides numerous courses and events for staff to attend from departmental quizzes, to lunchtime events. At heart of it this internship is here is to benefit you as a person and your own goals, and Brookes will help you as much as they can.
I applied for the internship after hearing about it from my friends who were also applying. I had an interest in digital marketing, however I knew that without any experience in marketing it would be difficult to get my foot in the door. When I saw that Brookes offered paid internships for their graduates I knew that I wanted to apply as it would be difficult to find a job that I would enjoy, in a city that I knew, which was also paid. I felt that being an intern would be a good transition between the world of university and work, and I was correct!
I feel that this role has prepared me for a career in marketing through providing me with a lot of practical experience of marketing campaigns and events. Being provided with the opportunity to gain an ILM certified marketing qualification will also provide me with theoretical as well as practical knowledge in marketing which I feel will be very useful in the future.
The internship has also provided me with an insight into website design and maintenance which is something that I have unexpectedly loved. Through this role I have learnt the basics of HTML and working with Content Management Systems which I hope to use in other jobs.