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Mrs Sarah Franklin

Senior Lecturer in Publishing

School of Arts

Faculty of Technology, Design and Environment

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Sarah is member of the Oxford International Centre for Publishing Studies, where she teaches at both undergraduate and graduate level. Sarah teaches introductory courses as well as specialising in Marketing/PR/Consumer Insight, and in Fiction and Non-Fiction. 

Sarah's areas of teaching focus are marketing, PR and consumer insights, as well as fiction and non-fiction

Modules taught

U65000: Publishing Principles

U65022: Sales and Marketing for Publishing

P65023: Sales, Marketing and Consumer Insights

P65016: Fiction and Non-Fiction

P65060: Sales and Marketing for Publishing (distance learning)

Sarah has also previously taught on U65001: Publishing Principles 2: From author to reader


Sarah supervises undergraduate and postgraduate research in the areas of marketing/PR and fiction/non-fiction, including children's/YA fiction

In addition to her teaching role at Oxford Brookes, Sarah is a novelist; her debut, SHELTER, was published in 2017 by Bonnier Zaffre. Her practice informs both her teaching and her research. In terms of research she's interested in the role of consumer literature in a multi-platform world, and the evolution of promotional techniques. Sarah is also particularly interested in effective use of technology to enhance learning for diverse student cohorts. 

Research grants and awards

Sarah was the recipient of the 2014/15 Jerwood/Arvon Emerging Writers mentorship scheme, working with the novelist Jenn Ashworth on matters relating to her first novel. 

Research projects

Sarah is currently working on her second novel.

Research impact

Sarah's debut novel has been made widely available. Sarah has attended countrywide events in the promotion of SHELTER and discussing the nature of research-driven fiction. 

Areas of expertise

Marketing, PR, fiction, non-fiction writing and publishing 

Membership of professional bodies

Sarah has written for the Guardian, the Irish Times, the Sunday Express,, Psychologies magazine, and the Seattle Times. 

Sarah is a judge of the Costa Short Story Award.


Sarah consults as part of the Oxford International Centre for Publishing Studies

Other experience

Prior to joining Oxford Brookes, Sarah lived and worked in publishing in London, the US, and Dublin, in a variety of sales and marketing roles within trade publishing.