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Dr Adam Lonsdale


Senior Lecturer in Psychology

Department of Psychology, Health and Professional Development

Faculty of Health and Life Sciences

adam lonsdale

Dr Adam Lonsdale currently teaches on a variety of undergraduate and postgraduate modules and is the module leader for both Questionnaire Design for Psychology (U24120) and Personality and Individual Differences (U24125). He is also responsible for supervising both undergraduate and postgraduate dissertation projects. 

Modules taught

U24101, U24102, U24104, U24111, U24120, U24125, U24132, U24183 & U24199 (Undergraduate modules)

P24108, P24109 & P24118 (Postgraduate modules)


I welcome enquiries from potential PhD students who would like to work within one of my areas of interest (e.g., Musical taste & in-group favouritism; Why do we listen to music?; Musical preference & the influence of self-identity).


Current students:

Chris Cosgrave ("Music consumption and transformative experience in the development of a sense of self") - 2nd supervisor

My research is concerned with the social psychology of music, investigating the social functions of music and musical taste, applying ideas from mainstream social psychology (e.g. social identity theory, heuristics, two-factor theory of emotion) to study musical behaviour. Over the course of my PhD, my research investigated the idea that people use their musical taste as a social ‘badge’ of identity and group membership.

Research group membership

Adam is member of the Applied Social Psychology (ASP) research group and the Popular Music Research Unit (PMRU) at Oxford Brookes University.

Research grants and awards

Bunce, L., Childs, J., & Lonsdale, A.J. (Department of Psychology, Social Work & Public Health Research Awards Scheme - £5,000). Building academic success and resilience in social work students using a self-determination theory approach. Awarded November 2016.

Lonsdale, A.J. (Oxford Brookes University Teaching and Learning Project (TLP) - £1,350). Academic success and non-cognitive factors: What factors predict students’ final-year dissertation grades? Awarded December 2015.

Davies, E.L, Lonsdale, A.J., & Foxcroft, D.R. (Oxford Brookes University Competitive Funding Call - £15,785). Alcohol related social embarrassment: A pilot trial to explore the feasibility and effectiveness of a novel intervention to reduce alcohol consumption in undergraduates. Awarded May 2015.

Research projects

At present, I am working on several different projects. Currently I am working on a programme of research that aims to further investigate the effects of shared musical tastes on in-group favouritism, and to re-examine these apparent effects in the light of the predictions made by social identity theory. I am also developing several different programmes of research to investigate how (1) considerations of identity influence an individual’s willingness to pay for music; (2) why people listen to music; and (3) developing a fully integrated theory of musical preference / musical taste.

Further information

Applied Social Psychology (ASP) research group

The Popular Music Research Unit (PMRU)

Journal articles

  • Lonsdale AJ, North AC, 'Self-to-stereotype matching and musical taste: Is there a link between self-to-stereotype similarity and self-rated music-genre preferences?'
    Psychology of Music 45 (3) (2017) pp.307-320
    ISSN: 0305-7356 eISSN: 0305-7356
    Abstract Website
  • Keatley DA, Hardcastle SJ, Carragher N, Chikritzhs TN, Daube, M, Lonsdale, AJ, Hagger MS, 'Attitudes and beliefs towards alcohol minimum pricing in Western Australia'
    Health Promotion International (2017)
    ISSN: 0957-4824 eISSN: 0957-4824
    Abstract Website
  • Keatley DA, Ferguson E, Lonsdale A, Hagger MS, 'Lay understanding of the causes of binge drinking in the United Kingdom and Australia: a network diagram approach'
    Health Education Research 32 (1) (2017) pp.33-47
    ISSN: 0268-1153 eISSN: 0268-1153
    Abstract Website
  • Davies E, Lonsdale A, Hennelly S, Winstock A, Foxcroft D, 'Personalized digital interventions showed no impact on risky drinking in young adults: a pilot randomised controlled trial'
    Alcohol and Alcoholism (2017)
    ISSN: 0735-0414 eISSN: 0735-0414
  • Stewart NAJ, Lonsdale AJ, 'It’s better together: The psychological benefits of singing in a choir'
    Psychology of Music (2016)
    ISSN: 0305-7356 eISSN: 0305-7356
    Abstract Website
  • Ferguson E, Buttery A, Miles G, Tatalia C, Clarke DD, Lonsdale AJ, Baxendale B, Lawrence C, 'The temporal rating of emergency non-technical skills (TRENT) Index for self and others: Psychometric properties and emotional responses'
    BMC Medical Education 14 (240) (2014)
    ISSN: 1472-6920 eISSN: 1472-6920
    Abstract Website
  • Leighton P, Lonsdale AJ, Tildsley J, King AJ, 'The willingness of patients presenting with advanced glaucoma to participate in a trial comparing primary medical vs primary surgical treatment'
    Eye 26 (2) (2012) pp.300-306
    ISSN: 0950-222X eISSN: 0950-222X
    Abstract Website
  • Lonsdale AJ, North AC, 'Musical taste and the representativeness heuristic'
    Psychology of Music 40 (2) (2012) pp.131-142
    ISSN: 0305-7356 eISSN: 0305-7356
    Abstract Website
  • Hagger M, Lonsdale A, Chatzisarantis N, 'A theory-based intervention to reduce alcohol drinking in excess of guideline limits among undergraduate students'
    British Journal of Health Psychology 17 (1) (2012) pp.18-43
    ISSN: 1359-107X eISSN: 1359-107X
    Abstract Website
  • Haggar M S, Londsdale A J, Hein V, Koka A, Lintunen T, Pasi H, Lindwall M, Rudolfsson L, Chatzisarantis N L D, 'Predicting alcohol consumption and binge drinking in company employees: an application of planned behaviour and self-determination theories'
    British Journal of Health Psychology 17 (2) (2012) pp.379-407
    ISSN: 1359-107X eISSN: 1359-107X
    Abstract Website
  • Lonsdale AJ, Hardcastle S, Hagger MS, 'A minimum price per unit of alcohol: A focus group study to investigate public opinion concerning UK government proposals to introduce new price controls to curb alcohol consumption.'
    BMC Public Health 12 (2012) pp.1023-
    ISSN: 1471-2458 eISSN: 1471-2458
    Abstract Website
  • Hagger M, Lonsdale A, Chatzisarantis N, 'Effectiveness of a brief intervention using mental simulations in reducing alcohol consumption in corporate employees'
    Psychology, Health and Medicine 16 (4) (2011) pp.375-392
    ISSN: 1354-8506 eISSN: 1354-8506
    Abstract Website
  • Lonsdale A, North A, 'Why do we listen to music? A uses and gratifications analysis'
    British Journal of Psychology 102 (1) (2011) pp.108-134
    ISSN: 0007-1269 eISSN: 0007-1269
    Abstract Website
  • Hagger MS, Lonsdale A, Koka A, Hein V, Pasi H, Lintunen T, Chatzisarantis NL, 'An Intervention to Reduce Alcohol Consumption in Undergraduate Students Using Implementation Intentions and Mental Simulations: A Cross-National Study'
    International Journal of Behavioral Medicine 19 (1) (2011) pp.82-
    ISSN: 1070-5503 eISSN: 1070-5503
  • Lonsdale A, North A, 'Musical Taste and Ingroup Favouritism'
    Group Processes and Intergroup Relations 12 (3) (2009) pp.319-327
    ISSN: 1368-4302 eISSN: 1368-4302
    Abstract Website

Conference papers

  • Bunce L, Childs J, Lonsdale A, King N, 'Building Academic Success and Resilience in Social Work Students: An Application of Self-Determination Theory'
    4 (5) (2017)


Areas of expertise

Social psychology of music and musical taste


Other experience

Prior to being at Brookes, Adam worked as a postdoctoral research fellow on a number of research projects at the University of Nottingham. He holds a BSc from the University of Leicester and a PhD from Heriot Watt University.

Dr Adam Lonsdale is a Senior Lecturer in Psychology who began working at Oxford Brookes in October 2011. 

His research interests concern the social psychology of music, applying well-established theories from mainstream social psychology to better understand music and musical behaviour. In particular, he is interested in the social functions of music and the idea that people might use their musical tastes as a ‘badge’ of identity and group membership.

Further information

Applied Social Psychology (ASP) research group

Applied Social Psychology (ASP) research group - Facebook page

Applied Social Psychology (ASP) research group - Twitter page

The Popular Music Research Unit (PMRU)