One of my main lines of research addresses questions of sustainability and Corporate Social Responsibility reporting, environmentally-themed public relations and advertising, and greenwash.
A separate strand of research (in collaboration with Dr Kat Gupta, University of Roehampton) looks into the cultural construction of sexual norms and scripts, through the exploration of the fantasies and desires expressed in user-generated online erotica.
More broadly, I am interested in using critical discourse analysis to investigate shifts in social relations of production, especially the social impact of managerialism as an "expert system"; societal representations of labour; and the managerialisation of the self, personal life and the environment.
My research takes a Digital Humanities approach, using computer-aided methods to examine large datsets of text-based communication in order to model the social and cultural dynamics that motivate it.
Research group membership
Together with Dr Andrea Macrae
, I convene OBLaDi, the Oxford Brookes Language & Discourse research group