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Oxford Brookes Business School
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The ecological and societal problems caused by product obsolescence and consumerism in modern economies constitute a ‘wicked human‐made problem’ of significant magnitude. Current (old) ways of thinking cannot address these problems. Accordingly, in this paper, we critically explore the novel idea of integrated personhood and worldviews to theorise research on self‐repairers and their repair behaviours to extend product lifetimes. We conducted a structured and systematic review of published work (n=183) to identify the conceptual content of the field to inform our theorisation. Our findings highlight three key issues. Firstly, constricted theorisation undermines understanding of self‐repairers and their product lifetime extension (and spillover) behaviours. Secondly, the underlying conceptual complexity is typically underestimated. Thirdly, the dominance of voluntarist and deterministic studies impedes new directions in research. From our review, an integrated worldview‐personhood framework emerges that can deepen understanding of avant‐garde self‐repairers’ engagement with product lifetimes.
In this paper, we respond to the call for more holistic and culturally diverse research to advance understanding of (non)sustainable consumption behaviour. Our conceptual model incorporates materialism, environmental concern, social consumption motivation, pro-environmental self-identity and sustainable consumption behaviours. This paper contributes to knowledge by examining the mediating role of pro-environmental self-identity to more fully explain consumers’ (non)sustainable consumption behaviour. An international online panel survey was employed in the UK (n = 1037) and China (n = 1025). Findings show that pro-environmental self-identity partially or fully mediates the relationships between materialism, environmental concern, social consumption motivation and sustainable consumption behaviours. Important cultural differences also emerged, for example, the positive effect of materialism on Chinese consumer’s sustainable consumption, which is contrary to Western evidence. We suggest bolder, culturally informed and more reflexive marketing strategies are needed to significantly advance sustainable consumption, thus effectively helping to redress the crisis facing our planet.
This chapter evaluates the ad message strategies and creative executions of two major UK parties—the Conservatives and Labour. To what extent did the advertising connect with the overarching election marketing strategies employed by the parties? To what degree did the advertising engage the electorate to address their hopes and fears, thereby building their trust? To answer these questions, this examination utilises critical analysis of multisource evidence including research studies, documentary evidence, expert conference speakers, discussions, follow-up questions and commentary on social media. The chapter identifies good and bad practices and the strategic role advertising plays in the marketing of elections.
What is the colour of magic in political advertising? Octarine? … It seems to the writer that the magic in political advertising has no colour at all. It is as elemental as black and white…She presses her hands to her ears, the words are shouting now. The dark magic spells used in attack political advertising are screaming their power in enchanting the minds of the electorate through fear and scorning white magic as weak and feeble in its efforts to bewitch the mental faculties of man. Quietly the words of white magic whisper they cast spells creating vistas and imaginations of hope for the future.She decides to wait and see what happens. We are, after all in the realm of magic, and anything can materialize.With trepidation she opens her books of spells…Welcome to the realm of magic in political advertising. Using fundamental theories of persuasive magic, we will be dissecting white and black spells to discover how political ads work.Remember magic can be dangerous - this paper should only be read by those who have passed MM101 Principles of Magic (preferably at 60% or above).