My main research interests are destination competitiveness, tourist behaviour and services marketing. I received my PhD from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University which was supported by a Hong Kong PhD Fellowship. My work appeared in the Journal of Travel Research, Annals of Tourism Research, Journal for Travel and Tourism Marketing, International Journal of Tourism Research, Journal of Vacation Marketing, International Journal of Contemporary Hospitality Management and Journal of Hospitality Marketing & Management.
I am an editorial board member for the Journal of Vacation Marketing and I have co-edited a special issue for the Journal of China Tourism Research on the topic of "Domestic Tourism in China". I served as an executive committee member for a number of conferences and non-profit organizations. I teach quantitative research methods and co-supervise a number of PhD students. I specialise in predictive analytics, survey design and structural equation modelling (LISREL, AMOS and SmartPLS).
Research group membership
Marketing, Society and Technology
Australian Centre for Asian Business
Australia-China Tourism Research Network (ACTRN)
Council for Australasian Tourism and Hospitality Education (CAUTHE)
Research grants and awards
Van der Veen, R. (2015). Why travel matters: Investigation into personal wellbeing and the benefits of leisure travel. Central Research Fund – Phase 1. Oxford Brookes University (~£2,500).
Bretag, T., Zhu, Y., & van der Veen, R. (2014). Ready for take-off: Preparing students for intercultural learning in Asia [SD14-3759]. Office for Learning and Teaching, Department of Education & Training, Commonwealth of Australia (~£25,000).
Van der Veen, R. (2014). Understanding China Fellowship. Confucius Institute HanBan (~£2,500).
Deepak, S., van der Veen, R., & Zhu, Y. (2013). Investigating the career barriers among skilled migrants from China and India in South Australia. University of South Australia (~£2,500).
Van der Veen, R. (2013). Ten Really Good Grants Scheme, University of South Australia (~£5,000).
Huang, S., & van der Veen, R. (2013). Using free-listing to explore Chinese residents’ perceptions of Australia as a tourist destination. Le Cordon Bleu – University of South Australia (~£2,500).
Van der Veen, R. (2013). Early Career Researcher Travel Grant, University of South Australia (~£4,000).
Van der Veen, R., Huang, S., & Zhu, Y. (2012). Evaluating Chinese’s student’s travel experiences: An application of the Experience Economy Model in Australia. University of South Australia (~£2,500).
Tourist Satisfaction Index: This project addresses two challenges that the tourism and hospitality industry are facing. The first challenge features the globalisation of consumption that requires all stakeholders – both private and public organizations deliver a high-quality experience to visitors as well as to residents. The second challenge relates to the difficulty in uniformly measuring sustainable tourism development across a range of various service providers and source markets
Intercultural Learning: This project addresses the growth in student mobility to Asia and focuses on the less researched area of pre-departure support for intercultural learning. International education must be more than a commodity and universities need to shift the focus from business to genuine exchange.