My research outputs to date focus on the issue of travel behaviour, perceived risk and media studies. Beyond this, my research interests include digital marketing, media effects, disaster and crisis management. Specific areas of interest include hospitality, tourism, and retail marketing and consumer behaviour.
Currently working on a number of project related to consumer behaviour. Below are two examples of most recent research.
First of examples is a project which focuses on development of new theoretical approaches to family decisions. This project considers decision-making from perspective of distributed cognition that recognises the broad ecology of the system in which group members purchase and consume products and services.
The second example is a project concerning post crisis communications using digital channels. The specific interest is around ways in which employer and consumer brands can effectively engage with a range of audiences on platforms and channels preferred by these audiences.