Dr Yan Sun
joined Oxford Brookes Business School in early 2018. After finishing her PhD in
Loughbourgh University UK (with full scholarship), Yan has worked in various
universities in the UK and developed strong international links of teaching and
research. Main research interests include:
Individual behaviours towards online environment
and digital media within marketing context, for instance, the influence brought
by digital and social media in cross-cultural environment;
Social media payment and individual behaviour
change in various culture context, e.g. gamified money and bill split in the
Technology innovation and senior consumers in the
emerging market, for instance, the welfare and life quality of the older
generation in China mainland.
Global luxury consumption and international
tourism, e.g. young generation’s perception of luxury / luxury consumption in
new market, luxury tourism and ethical issues.
Dr Yan Sun is Subject Coordinator of PG International Luxury Marketing at Oxford Brookes Business School. Supported by industrial contacts including luxury sectors, she has successfully introduced business engagement to module delivery on campus. Also, Dr Yan Sun is the lead tutor of Institute of Direct and digital Marketing (IDM) at Oxford Brookes University.