Staff Profiles

Dr Rohini Vijaygopal

B. Pharm, MBA in Marketing, PhD

Senior Lecturer in Marketing


Oxford Brookes Business School

Rohini Vijaygopal

Phone number: 01865 48 5651


Location: CLC 2.35 Headington Campus

Dr. Rohini Vijaygopal gained her first degree in Pharmacy, an MBA in Marketing Management and a PhD in consumer behaviour & marketing strategy. She has worked across different sectors including the corporate world as well as higher education. Within the corporate world, she has worked in the pharmaceutical sector (including export and import of pharmaceuticals), advertising and branding (working on healthcare communications for companies such as Fulford Schering Plough, Boston Scientific and Johnson & Johnson), social marketing (empowerment of the poor with provision of business skills and links to industry). She has also been independently involved in training and consulting on various issues affecting consumers and marketing especially for family owned businesses. Within the education sector, she has been very active in both teaching as well as research & publications. On a personal front, Rohini enjoys practising yoga and mindfulness meditation.