Staff Profiles

Dr Nicole Ferdinand

Senior Lecturer

The Oxford School of Hospitality Management

Oxford Brookes Business School

Nicole Ferdinand profile image

Phone number: (0) 1865 485895


Location: headingdon/CLC/2.31

The focus of Nicole’s work is concerned with how festival organisations use networks to move through international markets and respond to local policy conditions. She also maintains an interest in a number of subject domains which support this topic including technological developments such as big data and artificial intelligence, futures studies, project management, experiential marketing and entrepreneurship. She has led and supported a number of funded projects to support this work including Carnival Futures (funded by King’s Cultural Institute, 2013/14), the Festival Impact Monitor (funded by Bournemouth University, 2014/15) and the Serviced & Networked Artificial Intelligence Project for Destination Competitiveness (funded by Ulster University, 2018). Nicole maintains an active research profile and regularly publishers in leading peer reviewed journals in a number of fields. These include: Annals of Tourism Research, Event Management, Journal of Marketing Management, Thunderbird International Business Review, Tourism Management and Tourism Management Perspectives. To support her research impact, Nicole is also a regular keynote speaker and presenter for public and private sector organisations, which have included: Meeting Professionals International (Finland Chapter), Meeting and Events Australia and the Victoria and Albert Museum. Topics on which she provides expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals.