The following modules build on your previous learning and
work experience. You will develop a deeper understanding of the complexity of
international hotel management in today's turbulent tourism environment.
Managing People Across Cultures: You
will be taught to assess the international hotel and tourism environment. You
will learn to make judgements about the most appropriate human resource
management approaches to adopt in different situations. You will increase your
awareness of issues that need to be considered when companies decide to expand
beyond their domestic market. You will learn how to develop a human resource
strategy for a hospitality company's expansion into a new country. You will
become familiar with a range of practical approaches for the management of
people in contemporary service organisations.
Marketing Across Cultures: You
will look at the concept of marketing within an international hotel and tourism
context. You will analyse the strategies of international hotel and resort
companies. The emphasis is on the cultural differences and similarities that
international hospitality/resort operators have to understand to develop
effective global marketing strategies. Working in groups, you carry out a
non-assessed research project into a country and market sector from a
hotel/restaurant/resort marketing perspective. Your individual assignment
involves a country market analysis, designing your own brand and developing
market entry strategies for an international expansion programme.
Corporate Governance and Risk Management in
Tourism: You will learn about good corporate governance and risk
management in a dynamic tourism environment. In a group you will research the
historic and current business context and corporate governance of a company of
your choice in the international tourism industry. You will assess its
governance and performance, evaluate the risks it faces in a global context and
make recommendations on the strategies the company should follow to achieve its
business objectives. You will become a more global strategic thinker and able
to identify and respond to factors that threaten the achievement of a company's
Contemporary Issues in International
Hospitality, Events and Tourism Management: You will develop a
research focus from a wide range of topics including: accounting, branding,
climate change, digital marketing, entrepreneurship, environmental issues,
events, finance, human resources, marketing, risk management, revenue
management, social media, and tourist consumer behaviour - as applied to the
international hospitality, events and tourism sector. You will research your
chosen subject area, critically analyse the literature and theory, and write an
article suitable for publication in an academic journal. You will work on your
own with the support of a specialist tutor.
Research Methods: You
will be introduced to approaches, methodologies and resources available to
improve your researching capabilities. You will design the methodology for a
research project that helps you understand how to collect and analyse the data
required to write your dissertation.
dissertation is an opportunity for you to investigate a topic in depth from
multiple perspectives, working independently and supervised by a specialist
tutor. You choose the hospitality, events or tourism management topic which you
wish to study. This can be the same topic as in your Contemporary Issues module
or a different subject area.
By writing the dissertation you will develop your ability
to critically review literature, identify the gaps in current knowledge and practise
relevant research skills to facilitate data collection, analysis,
interpretation and presentation.
Mentoring and Leadership Development: You
will develop an in-depth understanding of leadership theory and practice. Your
understanding of leadership theory will increase by engaging with contemporary
debates on leadership in the hospitality, events and tourism industries, with a
particular focus on ethical leadership. You will develop your professional
competences and understanding of leadership practice through participation in
the school's Bacchus Mentoring Programme, which will match you with an
experienced mentor from the international hospitality, events or tourism
You can choose one elective module from the following:
Digital Distribution Strategies: The main aim of this
module is to enable you to critically evaluate current and emerging
developments in electronic distribution systems, which impact on the global
tourism industry. You will be introduced
to key Information Technology drivers, which have helped to revolutionise
computer networks and booking systems in tourism. The impact of global distribution systems and
the www are explored in detail from both a consumer and an organisational
perspective. The increasingly important
role that social media plays in the travel distribution system is also
this module you will explore the complex relationships between events, groups
and individuals drawing from the concepts and methods in various social
sciences. The module focuses on three themes:
1) the social and cultural
contexts in which events take place; 2) the various stakeholders who affect and
are affected by events; and 3) the social, cultural, environmental, economic
and political impacts of events for states, regions, organisations, groups and
Leadership: This module aims to enable you to develop
your intercultural management and leadership competences for the international
hospitality, events and tourism industries. You will learn how to manage your
own development - taking part in cross-cultural experiential activities,
reflecting on those activities, developing theoretical understanding, and
planning for future actions as an industry leader.
Management: This module introduces you to key concepts
within Revenue Management such as capacity management, dynamic pricing and
creative product development. To fully
understand how to apply revenue management within hospitality and tourism businesses,
you need to be aware of elements which influence customer purchase decisions
and to evaluate the complex relationship between price, cost, volume and
profit. Other electives may also be available.
If you decide to take the sandwich mode your year of
full-time taught study will be followed by one year of full-time, supervised
work experience. The time on supervised work experience is paid and spent with
a suitable international hospitality and tourism employer. You carry out an
assessed project for the company as part of your academic studies on the
As our courses are reviewed regularly as part of our quality assurance framework, course
content and module choices may change from those listed in the course entry.
The innovative learning experience on this course
includes multicultural group work, live case studies, the opportunity to create
your own brand and an international visiting speaker programme. You will have
the opportunity to be personally mentored by an industry leader.
Our tutors are internationally renowned for their
research and consultancy activities, and their excellent links with the hotel
and tourism industry. They bring commercial expertise into the classroom to
inform you of contemporary developments taking place in hospitality and
tourism. Learning and teaching is very much student-centred and interactive.
You will take part in workshops, seminars, lectures, theatre role-plays, case
study analysis and one-to-one tutorials.
Each year, there are a series of field trips to events
such as the World Travel Market and visits to destinations, attractions,
hotels, museums and the corporate office of a leading international hotel
Field trips are optional and are paid for by the student.
Full-time mode involves approximately 15 hours of staff
contact time per week. In addition there is a significant amount of independent
and group study time. You will therefore be expected to take a great deal of
responsibility for your own learning and to manage your time effectively.
Assessment is based predominantly on individual coursework and the