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International Hotel and Tourism Management

MSc

The Oxford School of Hospitality Management

This specialist MSc course develops ambitious students to become future leaders of the hospitality and tourism industry. Successful applicants will normally have a bachelor's degree in business, hospitality, or tourism management and a minimum of one year's relevant work experience.

After completing your academic studies you will have the option to undertake a one-year paid work placement as part of the course. You will be fully supported in finding a placement and supervised throughout.

You will build on your previous studies and work experience by developing your ability to think strategically across core management disciplines. You will have the opportunity to specialise in your chosen area. Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional, who will help you to develop your professional skills and advise you on your future career. This is one of the many opportunities you will have to benefit from the strong relationships that the school has with industry professionals worldwide.

Available start dates

September 2017 / January 2018 / September 2018

Teaching location

Headington Campus

Course length

  • Full time: MSc: 12 months or 24 months in sandwich mode, which includes one year's full-time paid supervised work experience.
  • Part time: 24 months for UK and EU students (teaching normally provided on one day or two half days each week during semesters.)

UCAS Postgraduate code

17869

For full application details, please see the 'How to apply / Entry requirements' section.

  • The Oxford School of Hospitality Management is ranked top in the UK  for hospitality management education (CEOWorld magazine, 2015). In a recent survey, 100% of our students said they would recommend us to potential students (PTES 2015).
  • You will learn from recognised experts in their fields – those who write the books that support your learning, and frequently engage with industry experts through our range of events and international visiting speaker programme that provide you with opportunities to interact with professionals, employers, academics, students and alumni. This helps you to develop your networking skills and gain useful, global contacts for the future.
  • You will be mentored by a leading senior figure from industry, who will help with your professional development. In addition, our dedicated Careers Centre provides you with extensive support in securing graduate jobs and placements. They invite leading hospitality employers to visit the campus and recruit students.
  • You will become a member of the school’s Bacchus Society, which will give you the opportunity to meet successful alumni and industry experts at a range of events to help you build up a network of industry contacts. Our students often find jobs through this kind of networking.
  • Learning and teaching is student-centred, participative and interactive - practice and theory is integrated into your learning and assessment. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials. You can customise assignments to suit your own interests.
  • You have the option to take a one-year, full-time, paid work placement to further enhance your career prospects.
  • Our students and staff come from all over the world. This gives you a multicultural learning and social environment in one of the world's great student cities, Oxford.

The following modules build on your previous learning and work experience. You will develop a deeper understanding of the complexity of international hotel management in today's turbulent tourism environment.

You can view the course structures here: 

Strategic Financial Management: You will focus on the use of financial information for managerial decision making in the international hotel, events and tourism industries. You will study the key financial issues impacting on managerial decision-making in planning for profit and managing assets. You will explore the financial implications of current developments affecting the management of hotels, events and tourism businesses.

Managing People Across Cultures: You will be taught to assess the international hotel and tourism environment. You will learn to make judgements about the most appropriate human resource management approaches to adopt in different situations. You will increase your awareness of issues that need to be considered when companies decide to expand beyond their domestic market. You will learn how to develop a human resource strategy for a hospitality company's expansion into a new country. You will become familiar with a range of practical approaches for the management of people in contemporary service organisations.

Marketing Across Cultures: You will look at the concept of marketing within an international hotel and tourism context. You will analyse the strategies of international hotel and resort companies. The emphasis is on the cultural differences and similarities that international hospitality/resort operators have to understand to develop effective global marketing strategies. Working in groups, you carry out a non-assessed research project into a country and market sector from a hotel/restaurant/resort marketing perspective. Your individual assignment involves a country market analysis, designing your own brand and developing market entry strategies for an international expansion programme.

Corporate Governance and Risk Management in Tourism: You will learn about good corporate governance and risk management in a dynamic tourism environment. In a group you will research the historic and current business context and corporate governance of a company of your choice in the international tourism industry. You will assess its governance and performance, evaluate the risks it faces in a global context and make recommendations on the strategies the company should follow to achieve its business objectives. You will become a more global strategic thinker and able to identify and respond to factors that threaten the achievement of a company's strategic objectives.

Contemporary Issues in International Hospitality, Events and Tourism Management: You will develop a research focus from a wide range of topics including: accounting, branding, climate change, digital marketing, entrepreneurship, environmental issues, events, finance, human resources, marketing, risk management, revenue management, social media, and tourist consumer behaviour - as applied to the international hospitality, events and tourism sector. You will research your chosen subject area, critically analyse the literature and theory, and write an article suitable for publication in an academic journal. You will work on your own with the support of a specialist tutor.

Research Methods: You will be introduced to approaches, methodologies and resources available to improve your researching capabilities. You will design the methodology for a research project that helps you understand how to collect and analyse the data required to write your dissertation.

Dissertation: The dissertation is an opportunity for you to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality, events or tourism management topic which you wish to study. This can be the same topic as in your Contemporary Issues module or a different subject area.

By writing the dissertation you will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation.

Mentoring and Leadership Development: You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will increase by engaging with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school's Bacchus Mentoring Programme, which will match you with an experienced mentor from the international hospitality, events or tourism industry.

Elective modules

You can choose one elective module from the following:

Tourism Digital Distribution Strategies: The main aim of this module is to enable you to critically evaluate current and emerging developments in electronic distribution systems, which impact on the global tourism industry.  You will be introduced to key Information Technology drivers, which have helped to revolutionise computer networks and booking systems in tourism.  The impact of global distribution systems and the www are explored in detail from both a consumer and an organisational perspective.  The increasingly important role that social media plays in the travel distribution system is also extensively presented.

Events: In this module you will explore the complex relationships between events, groups and individuals drawing from the concepts and methods in various social sciences. The module focuses on three themes:

1) the social and cultural contexts in which events take place; 2) the various stakeholders who affect and are affected by events; and 3) the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.

Intercultural Leadership: This module aims to enable you to develop your intercultural management and leadership competences for the international hospitality, events and tourism industries. You will learn how to manage your own development - taking part in cross-cultural experiential activities, reflecting on those activities, developing theoretical understanding, and planning for future actions as an industry leader.

Revenue Management: This module introduces you to key concepts within Revenue Management such as capacity management, dynamic pricing and creative product development.  To fully understand how to apply revenue management within hospitality and tourism businesses, you need to be aware of elements which influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit. Other electives may also be available.

If you decide to take the sandwich mode your year of full-time taught study will be followed by one year of full-time, supervised work experience. The time on supervised work experience is paid and spent with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement.

As our courses are reviewed regularly as part of our quality assurance framework, course content and module choices may change from those listed in the course entry.

Teaching and learning

The innovative learning experience on this course includes multicultural group work, live case studies, the opportunity to create your own brand and an international visiting speaker programme. You will have the opportunity to be personally mentored by an industry leader.

Our tutors are internationally renowned for their research and consultancy activities, and their excellent links with the hotel and tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism. Learning and teaching is very much student-centred and interactive. You will take part in workshops, seminars, lectures, theatre role-plays, case study analysis and one-to-one tutorials.

Field trips

Each year, there are a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.

Field trips are optional and are paid for by the student.

Attendance pattern

Full-time mode involves approximately 15 hours of staff contact time per week. In addition there is a significant amount of independent and group study time. You will therefore be expected to take a great deal of responsibility for your own learning and to manage your time effectively. Assessment is based predominantly on individual coursework and the dissertation.

Tuition fees

Home/EU - full time fee: 2017/18: £8,160

Home/EU - part time fee: 2017/18: £4,410

International - full time: 2017/18: £14,300

International - sandwich fee: 2017/18: £14,300 (first year taught course) £4,250 (second year placement) 2018/19: £14,590 (first year taught course) £4,335 (second year placement)

Where part time fees are quoted the same fee will apply in year 2 of study.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088
finance-fees@brookes.ac.uk

Funding and scholarships

Entry requirements

A minimum of a second class honours degree (2:2) in business, hotel, tourism and management (or equivalent) plus at least one year's work experience in the hotel and tourism industry. Entry will also be subject to two satisfactory references (one of these must be an academic reference). 

Please also see the university's general entry requirements.

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

  • IELTS minimum level 6.0, (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking).
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Please also see the university's standard English language requirements

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the university's requirements. Find out more about English language requirements.

International applications

Preparation courses for International and EU students

We offer a range of courses to help you to meet the entry requirements for this course and also familiarise you with university life. You may also be able to apply for one student visa to cover both courses.

  • If you need to take a pre-master's course to help you to meet both the English language and academic entry requirements for your master's course, you can take our two year master’s course. This course combine the pre-master's diploma and your master's in one application. You can apply for one visa for the two years of study.
  • If you need to improve your English language, we have pre-sessional English language courses available to help you to meet the English language requirements of your chosen master’s.

If you are studying outside the UK, for more details about your specific country entry requirements, translated information, local contacts and programmes within your country, please have a look at our country pages.

How to apply

You apply for this course through UCAS Postgraduate.

Through UCAS Postgraduate, you should use the UKPASS portal to make your application, which will then be forwarded directly to our Admissions Office. You should send supporting documentation to us directly using the email addresses on the UKPASS application form.

Please contact Business School enquiries if you need help with your application or require any further information.

Conditions of acceptance

When you accept our offer, you agree to the conditions of acceptance. You should therefore read those conditions before accepting the offer.

Careers

After graduation from this course you will have excellent career prospects in hospitality and tourism – especially in the international hotel industry. Our graduates go on to work for the leading hotel brands in a wide range of roles either in the UK or internationally with companies like Accor, Compass, Carnival, Four Seasons, Hilton, Hyatt, IHG, Shangri-La, Mandarin Oriental, Marriott, Rezidor, Sodexho, Sol Melia, Starwood and TUI. Depending upon their prior experience, graduates have obtained supervisory/junior management positions and operational roles.

The optional one-year work placement is a great opportunity for those who would like to gain work experience in the hospitality industry after the course.

By doing a work placement you will receive:

  • Paid, full-time work experience
  • Practical experience with a top employer in the hospitality, events and tourism industry
  • A dedicated service to guide your placement search
  • Tailored placement skills development workshops
  • Continual support from the school
  • Improved graduate employability
  • The chance of a firm offer of employment

Some students choose an academic career by studying for a PhD with us, or in other universities. Our study programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

How Brookes supports postgraduate students

You will be provided with excellent support to help you during the course. The programme lead, module leaders, individual tutors, academic advisers and administrators all provide help and advice. The school’s careers and work placement office is in close contact with hospitality and tourism employers to help students with careers and work placement advice.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Research highlights

The Oxford School of Hospitality Management's growing international reputation for research has been confirmed with the publication of the Research Excellence Framework (REF) 2014 results.

The school submitted its research alongside research from across the Faculty of Business. The REF results show that 96% of this research is "internationally recognised", with 58% judged to be of "world leading" quality or "internationally excellent".

Overall, 100% of the faculty's research impact cases were rated as "world leading" or "internationally excellent". This includes a research project that impacts on InterContinental Hotels Group's approach to risk management, harmonising its business continuity and disaster recovery plans over 30 sites around the world.

Research areas and clusters

Our hospitality and tourism research areas include:

International Business Development:

  • Strategic alliances and partner selection
  • Entrepreneurship and franchising
  • Branding
  • Cross-cultural consumer behaviour
  • International human resource management
  • Revenue management.

Ethics and Corporate Social Responsibility:

  • Environmental management
  • Risk and crisis management
  • Employability and mentoring
  • Food, drink and culture
  • Sustainability and responsible business.
The school maintains a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD. Postgraduate students join a supportive, friendly and multicultural research environment.