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International Hospitality, Events and Tourism Management

MSc

The Oxford School of Hospitality Management

This is a broad course that prepares you for a successful management career in the international hospitality, events and tourism industries. You will be introduced to key concepts, including the psychology of consumer behaviour, how to create a marketing plan, hospitality operations and strategic financial management. You don’t need to have previously studied hospitality, events or tourism management and prior work experience is not required.

After completing your academic studies, you will have the option to undertake a one-year paid work placement as part of the course (sandwich mode). You will be fully supported in finding a placement and supervised throughout.

The School provides you with opportunities to interact with professionals, employers and alumni. This helps you to develop your networking skills and to gain useful, global contacts for the future. Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior industry professional.

You may also be interested in having a look at our International Hotel and Tourism Management and International Tourism Management courses. 

If you don't meet the entry requirements for our degrees, or if you would like more preparation before you start, you can take one of our pathway programmes.

Please come to our Postgraduate Open Day or Master's Online Information Session. 

 

Available start dates

September 2019 / January 2020 / September 2020

Teaching location

Headington Campus

Course length

  • Full time: Full-time: MSc: 12 months or 24 months in sandwich mode
  • Part time: Part-time: MSc: 24 months for UK and EU students (teaching normally structured to provide one day or two half days each week in the semester)

For full application details, please see the 'How to apply / Entry requirements' section.

  • Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional, who will help you to develop your professional skills and advise you on your future career.
  • The Oxford School of Hospitality Management is ranked top in the UK for hospitality management education (CEOWorld magazine, 2015). In a recent survey 100% of MSc International Hospitality, Events and Tourism Management students said that they would recommend Oxford Brookes to potential students (PTES, 2018) .
  • Our students and staff come from all over the world. This gives you a multicultural learning and social environment in Oxford, one of the world's great student cities and prepares you for working in a culturally diverse industry.
  • You will learn from recognised experts in their fields - those who write the books that support your learning. Additionally, you will frequently engage with industry experts through our range of events and international visiting speaker programme.
  • You will become a member of the school's Bacchus Society, which will give you the opportunity to meet successful alumni and industry experts at exciting events such as the Bacchus Alumni Awards.
  • Learning and teaching is student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials. Practice and theory is integrated into your learning and assessment: a computer-based hotel simulation project will introduce you to the crucial links between financial, human resource, marketing and operations management.

The following compulsory modules enable you to develop a deep understanding of the complexity of international hospitality, events and tourism management.

Please see the following course structure charts:

Hospitality, Tourism and Events Synthesis: You will be given an overview of the context, frameworks, concepts, theories and issues in the tourism, events and hospitality industries. You will learn to analyse and evaluate complex tourism, events and hospitality situations.

Tourist Consumer Behaviour and Marketing: You will explore the theoretical frameworks which underpin patterns of consumer demand. Effective and creative marketing is based on sound analysis and is relevant to the complete range of hospitality, events and tourism sectors. You will be taught models and concepts drawn from mainstream marketing, tourism marketing and the social sciences, so that you develop a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process.

Hospitality Operations Management: You will be introduced to hospitality operations within an international context. Drawing on relevant management principles, you will develop an understanding of financial, human resource and marketing management knowledge at the unit level, which underpins the successful management of hospitality, events and tourism companies. You will take part in a computer based hotel business simulation assignment.

Strategic Financial Management: You will focus on the use of financial information for managerial decision making in the international hotel, events and tourism industries. You will study the key financial issues impacting on managerial decision-making in planning for profit and managing assets. You will explore the financial implications of current developments affecting the management of hotels, events and tourism businesses.  

Research Methods: You will be introduced to approaches, methodologies and resources available to improve your researching capabilities. You will design the methodology for a research project that helps you understand how to collect and analyse the data required when writing your dissertation or client project.

Mentoring and Leadership Development: You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will develop by engaging with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school’s Bacchus Mentoring Programme. This programme gives you one-to-one support from a mentor from the international hospitality, events or tourism industry.

Students can choose either a dissertation or a client project

Dissertation: This is an opportunity for you to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality, events or tourism management topic which you wish to study.

Writing the dissertation, will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation.

Client Project: You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be a current management problem for the client organisation or related to future strategic choices. The Client Project provides you with a significant learning and personal development experience.

Elective modules

You can choose one elective module from the following:

Tourism Digital Distribution Strategies: The main aim of this module is to enable you to critically evaluate current and emerging developments in electronic distribution systems. You will explore the impact of global distribution systems and social media from both a consumer and an organisational perspective.

Events: In this module you will explore the complex relationships between events, groups and individuals drawing from the concepts and methods in various social sciences. The module focuses on three themes: 1) the social and cultural contexts in which events take place; 2) the various stakeholders who affect and are affected by events; and 3) the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.

Intercultural Leadership: This module aims to enable you to develop your intercultural management and leadership competences for the international hospitality, events and tourism industries. You will learn how to manage your own development - taking part in cross-cultural experiential activities, reflecting on those activities, developing theoretical understanding, and planning for future actions as an industry leader.

Revenue Management: This module introduces you to key concepts within Revenue Management such as capacity management, dynamic pricing and creative product development. To fully understand how to apply revenue management within hospitality and tourism businesses, you need to be aware of elements which influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit. Other electives may also be available.

Tourism Innovation and Entrepreneurship: Tourism innovation and entrepreneurship are fundamental to the development of tourism products and services that contribute to sustainable local, regional and national development strategies. You will consider the process of innovation, including the role of key tourism stakeholders such as government, the private sector, NGOs and local communities.

If you decide to take the sandwich mode your year of full-time taught study will be followed by one year of full-time, supervised work experience. The time on supervised work experience is paid and spent with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement.

As our courses are reviewed regularly as part of our quality assurance framework, course content and module choices may vary from those listed in the course entry.

Field trips

Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.

Field trips are optional and are paid for by the student.

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Whilst the destination and therefore precise costs vary from year to year, as an example, the programme fee of the study trip to Boston USA in July 2019 was £1580, which included 7 nights’ accommodation in the Boston area, insurance, the company visits (e.g. Facebook, Dunkin Brands, Trip Advisor, Microsoft, Bank of America), group transportation for all activities and some of the meals, but excluded for example International airfare, Visa application fee (if relevant), dinners and activities during your free time.

We also run a study trip to Chengdu, China.

 

If you choose the study trip, you will be provided with additional details regarding the trip (which runs in July) by March, in order to inform decision making, ahead of the trip in July.

Teaching and learning

The innovative learning experience on this course is very much student-centred and interactive. You will take part in multicultural group work, case studies, workshops, seminars, lectures, events and one-to-one tutorials. Alumni and senior industry professionals contribute to the programme through guest lectures. You will have the opportunity to be personally mentored by an industry leader.

The tutors are internationally renowned for their research and consultancy activities, and their excellent links with hotel, tourism and events industries. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism industries.

 

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation. There is an examination in the Strategic Financial Management module.

Specialist facilities

Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.

This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.

The majority of our student halls are close to the Headington Campus.

Field trips

Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.

Field trips are optional and are paid for by the student.

Attendance pattern

The full-time mode involves approximately 15 hours of contact time per week, but in addition there is a significant amount of independent and group study time. You will therefore be expected to take a great deal of responsibility for your own learning and to manage your time effectively.

Programme changes

On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our Changes to programmes page.

Tuition fees

Home/EU - full time fee: 2019/20: £8,490 2020/21: £8,500

Home/EU - part time fee: 2019/20: £5,200 2020/21: £4,250

International - full time: 2019/20: £14,880 2020/21: £15,400

International - sandwich fee: 2018/19: £14,590 (first year taught course) £4,335 (second year placement) 2019/20: £14,880 (first year taught course) £4,420 (second year placement)

Where part time fees are quoted this is for the first year only. Fees will increase by up to 4% each year.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088
finance-fees@brookes.ac.uk

Funding and scholarships

Entry requirements

Normally a minimum of a second-class honours degree or equivalent in any subject. Entry will be subject to two satisfactory references (one of these must be an academic reference). Please note that although useful, prior work experience in the hospitality and tourism industry is not a requirement for this course.

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

  • Minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Please also see the university's standard English language requirements

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the university's requirements. Find out more about English language requirements.

International applications

Preparation courses for International and EU students

We offer a range of courses to help you to meet the entry requirements for this course and also familiarise you with university life. You may also be able to apply for one student visa to cover both courses.

  • If you need to take a pre-master's course to help you to meet both the English language and academic entry requirements for your master's course, you can take our two year master’s course. This course combine the pre-master's diploma and your master's in one application. You can apply for one visa for the two years of study.
  • If you need to improve your English language, we have pre-sessional English language courses available to help you to meet the English language requirements of your chosen master’s.

If you are studying outside the UK, for more details about your specific country entry requirements, translated information, local contacts and programmes within your country, please have a look at our country pages.

How to apply

Please contact Business School enquiries if you need help with your application or require any further information.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

How Brookes supports postgraduate students

You will be provided with excellent support to help you during the course. The programme lead, module leaders, individual tutors, academic advisers and administrators all provide help and advice. The school’s careers and work placement office is in close contact with hospitality, tourism and events employers to help students with careers and work placement advice.

Support your learning

From academic advisers and student support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Research highlights

Research areas and clusters

Related to this subject there are two research clusters in the International Centre for Coaching and Mentoring Studies and the Centre for Diversity Policy Research and Practice.

Research clusters