The following compulsory modules enable you to develop a deep
understanding of the complexity of international hospitality, events
and tourism management.
Please see the following course structure charts:
Hospitality, Tourism and Events Synthesis: You will be
given an overview of the context, frameworks, concepts, theories and
issues in the tourism, events and hospitality industries. You will
learn to analyse and evaluate complex tourism, events and hospitality
Tourist Consumer Behaviour and Marketing: You will
explore the theoretical frameworks which underpin patterns of consumer
demand. Effective and creative marketing is based on sound analysis and
is relevant to the complete range of hospitality, events and tourism
sectors. You will be taught models and concepts drawn from mainstream
marketing, tourism marketing and the social sciences, so that you
develop a comprehensive understanding of tourist consumer behaviour and
the tourist decision-making process.
Hospitality Operations Management: You will be
introduced to hospitality operations within an international context.
Drawing on relevant management principles, you will develop an
understanding of financial, human resource and marketing management
knowledge at the unit level, which underpins the successful management
of hospitality, events and tourism companies. You will take part in a
computer based hotel business simulation assignment.
Contemporary Issues in International Hospitality, Events and
Tourism: You will identify a reseaerch topic from a wide
range of areas including: accounting, branding, climate change, digital
marketing, entrepreneurship, environmental issues, events, finance,
human resources, marketing, risk management, revenue management, social
media, and tourist consumer behaviour - as applied to the international
hospitality, events and tourism industries. You will research your
chosen subject area, critically analyse the literature and theory, and
write an article suitable for publication in an academic journal. You
will work on your own with the support of a specialist tutor.
Research Methods: You will be introduced to approaches,
methodologies and resources available to improve your researching
capabilities. You will design the methodology for a research project
that helps you understand how to collect and analyse the data required
when writing your dissertation.
Dissertation: This is an opportunity for you to
investigate a topic in depth from multiple perspectives, working
independently and supervised by a specialist tutor. You choose the
hospitality, events or tourism management topic which you wish to
study. This can be the same topic as in your Contemporary Issues module
or a different subject area.
Writing the dissertation, will develop your ability to critically review
literature, identify the gaps in current knowledge and practise
relevant research skills to facilitate data collection, analysis,
interpretation and presentation.
Mentoring and Leadership Development: You will develop
an in-depth understanding of leadership theory and practice. Your
understanding of leadership theory will develop by engaging with
contemporary debates on leadership in the hospitality, events and
tourism industries, with a particular focus on ethical leadership. You
will develop your professional competences and understanding of
leadership practice through participation in the school’s Bacchus
Mentoring Programme. This programme gives you one-to-one support from a
mentor from the international hospitality, events or tourism industry.
You can choose one elective module from the following:
Tourism Digital Distribution Strategies: The main aim
of this module is to enable you to critically evaluate current and
emerging developments in electronic distribution systems. You will
explore the impact of global distribution systems and social media from
both a consumer and an organisational perspective.
Events: In this module you will explore the complex
relationships between events, groups and individuals drawing from the
concepts and methods in various social sciences. The module focuses on
three themes: 1) the social and cultural contexts in which events take
place; 2) the various stakeholders who affect and are affected by
events; and 3) the social, cultural, environmental, economic and
political impacts of events for states, regions, organisations, groups
Intercultural Leadership: This module aims to enable
you to develop your intercultural management and leadership competences
for the international hospitality, events and tourism industries. You
will learn how to manage your own development - taking part in
cross-cultural experiential activities, reflecting on those activities,
developing theoretical understanding, and planning for future actions
as an industry leader.
Revenue Management: This module introduces you to key
concepts within Revenue Management such as capacity management, dynamic
pricing and creative product development. To fully understand how to
apply revenue management within hospitality and tourism businesses, you
need to be aware of elements which influence customer purchase
decisions and to evaluate the complex relationship between price, cost,
volume and profit. Other electives may also be available.
Tourism Innovation and Entrepreneurship: Tourism
innovation and entrepreneurship are fundamental to the development of
tourism products and services that contribute to sustainable local,
regional and national development strategies. You will consider the
process of innovation, including the role of key tourism stakeholders
such as government, the private sector, NGOs and local communities.
If you decide to take the sandwich mode your year of full-time taught
study will be followed by one year of full-time, supervised work
experience. The time on supervised work experience is paid and spent
with a suitable international hospitality and tourism employer. You
carry out an assessed project for the company as part of your academic
studies on the placement.
As our courses are reviewed regularly as part of our quality
assurance framework, course content and module choices may vary
from those listed in the course entry.
Teaching and learning
The innovative learning experience on this course is very much student-centred and interactive. You will take part in multicultural group work, case studies, workshops, seminars, lectures, events and one-to-one tutorials. Alumni and senior industry professionals contribute to the programme through guest lectures. You will have the opportunity to be personally mentored by an industry leader.
The tutors are internationally renowned for their research and consultancy activities, and their excellent links with hotel, tourism and events industries. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism industries.
Approach to assessment
Assessment is based predominantly on individual coursework and the dissertation. There is an examination in the Strategic Financial Management module.
Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.
This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.
The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.
The majority of our student halls are close to the Headington Campus.
Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.
Field trips are optional and are paid for by the student.
full-time mode involves approximately 15 hours of contact time per week, but in
addition there is a significant amount of independent and group study time. You
will therefore be expected to take a great deal of responsibility for your own
learning and to manage your time effectively.
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes