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MPhil or PhD
Marketing is a highly dynamic and wide ranging subject area and we welcome doctoral students who wish to critically investigate both marketing theory and practice through questioning established thinking to create progressive knowledge. We value and encourage diverse methodologies and engagement with different types of organisations and contexts.
Our doctoral supervisors in Marketing are recognised experts in consumer psychology digital marketing, social media adoption and usage, sustainable and societal marketing, non-profit marketing, marketing strategy and brand management.
The Marketing subject group and researchers provides a vibrant and supportive community in which to immerse yourself, including collaborative events, as well as opportunities to publish your research and gain teaching experience.
If you study for a PhD in Marketing you will normally be linked to either the Centre of Business Society and Global Challenges (BSGC) or Oxford Regions Innovation, Enterprise Lab (ORIEL) depending on your chosen topic within Marketing.
All students enrol as probationer research students. The degree for which you register will depend on your academic qualifications and research experience. During the first year you will formally register your research proposal for one of the below routes.
If you undertake an MPhil you will:
- critically investigate and evaluate an approved topic
- demonstrate understanding of research methods appropriate to the chosen field
- present and defend a substantial thesis by oral examination.
Thesis: 50,000 words
Length of study: Full-time: 2-3 years. Part-time: 3-4 years.
The criteria for a PhD are similar to those for an MPhil, with the key difference that:
- the research carried out will result in an independent and original contribution to knowledge.
Thesis: 100,000 words
Length of study: Full-time: 3-4 years. Part-time: 4-6 years.
Why Oxford Brookes University?
Learning and assessment
While every candidate’s exact experience will vary according to their particular discipline, topic and methodology, there are a number of common elements that all students will undertake:
- critically investigating and evaluating an approved topic
- undertaking an analytical review of the existing literature in your topic area to set the theoretical context for your work and help demonstrate the gap in knowledge you will address
- developing and then implementing a rigorous and appropriate methodology for researching your topic
- demonstrating that your research conforms to all relevant ethical codes of practice
- extensive primary field research, analysis and evaluation.
Your progression will be monitored through an annual process undertaken at the end of each academic year, and through two key progression points after approximately six months and eighteen months of study respectively.
How to apply
Find out more about fees and funding opportunities by visiting our finance web pages:
- Postgraduate finance for UK students »
- Postgraduate finance for EU students »
- Postgraduate finance for students outside the EU »
Fees increase by approximately 4% each year and apply to all MPhil, MPhil/PhD, PhD, MA by Research, MSc by Research and LLM by Research programmes.
If you have any questions about fees get in touch with the Research Degrees Team at email@example.com