Creative Industries Festival: Creative Advertising with a Social Purpose
This session celebrates responsible and change-inspiring marketing campaigns for purpose-led organisations which support humanitarian causes and seek to make a positive impact. CIRIN Steering Group member Dr Miriam Johnson will chair a discussion with Ary Ganeshalingam - Global Chief Marketing Officer for Change Please, an award-winning coffee social enterprise donating 100% of its profits towards giving people battling homeless another shot at life. Their programme helps people in need with mental health therapy, housing, barista training and a living wage job. Previous to that, Ary had been in senior Brand Director roles internationally for top spirits brands such as Chivas Regal and The Glenlivet, whilst working with beers such as Budweiser, Kirin and Sapporo during his time in Australia. Ary started life on agency side whilst working for DDB Sydney and worked on great brands such as Wrigley’s, Energizer, Lipton, Ferrari Prancing Horse Racing and Sikorsky Helicopters!