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Chris began his academic career at the University of Oxford as a modern linguist, before subsequently moving into marketing and advertising as an account director in a series of American and London-based advertising agencies, working with household names such as Unilever, Colgate Palmolive and Harvey Nichols.
He initially came on sabbatical to Oxford Brookes University to undertake doctoral research into advertising and propaganda behind the Iron Curtain – and stayed. During his time at Oxford Brookes Chris has held a variety of roles including Head of Employer Engagement, Head of Department of Marketing & Retailing and Associate Dean Strategy and Development.
A Fellow of the Higher Education Academy, he was also a founder member of the International Corporate Identity Group and has held senior external examinerships at UK and US HE institutions. Chris was appointed as one of the six Business School Deans to sit on the European Foundation for Management Development global accreditation committee (EPAS) and has been made a Companion of the Chartered Management Institute. He most recently completed an ‘Authentic Leadership’ Development Programme at Harvard Business School.
Chris worked with a colleague at Erasmus University on the English version of Principles of Corporate Communication, one of the first significant texts in its field. This reflects his particular fascination with all aspects of organisational communication from external image, identity and reputation to how internal communication works.
As Pro Vice-Chancellor, Chris has specific responsibility for development of the University’s marketing strategy as well as more general involvement in University leadership and management.