Dr Francisco Trincado Munoz

PhD in Management, University of Surrey

Senior Lecturer in Business Analytics

Oxford Brookes Business School

Role

Dr Trincado-Munoz is a Senior Lecturer in Business Analytics at the Oxford Brookes Business School (OBBS) at the Oxford Brookes University. His teaching is focused on modules related to business analytics, innovation, organisational behaviour, and general management.

He is Co-Investigator in the Technology in Professional Services Accelerator (TiPS) funded by ESRC and Innovate UK; Principal Investigator in the Diffusion of Trust study funded by the Innovation and Research Caucus, and Associate Editor for the International Journal of Organization Theory & Behavior; and Education Partnership Liaison Manager for the Metropolitan College Greece.

He holds a PhD in Management from the University of Surrey, United Kingdom, an MSc in People Management and Organizational Dynamics and a BSc in Business Administration and Economics (Commercial Engineering) from the University of Chile, Santiago, Chile.

Teaching and supervision

Modules taught

AISO7001: Business Intelligence

Supervision

Currently accepting PhD students on the topics of Technology Adoption and HR Analytics

Research

My research is focused on technology adoption, the role of trust in technology and the use of HR analytics.
• Diffusion of Trust in AI in Professional Service Firms (March 2025 – Dec 2025 - £40k), funded by the Innovation Research Caucus – Principal Investigator.

Research impact

• Knowledge transfer partnerships (KTP): 2024 to 2025. In collaboration with People Puzzles Limited. Knowledge Base Supervisor.
• Accelerating Innovation Adoption in Next Generation Professional Service Firms (May 2023 – Dec 2025 - £1.875 Million), funded by ESRC and Innovate UK. Co-Investigator. In collaboration with Lancaster University.
• Trust in AI in Professional Service Firms (Jan 2025 – Jul 2025 - £6.2k), Impact Fund, Oxford Brookes University – Principal Investigator.

Projects as Principal Investigator, or Lead Academic if project is led by another Institution

Do innovation roadmaps lead to productivity and growth? (01/09/2025 - 30/04/2026), funded by: Economic & Social Research Council (ESRC)

Projects as Co-investigator

Accelerating Innovation Adoption in Next Generation Professional Service Firms (led by Lancaster Uni)(01/05/2023 - 30/09/2025), funded by: Economic & Social Research Council (ESRC), funding amount received by Brookes: £446,923, funded by: Economic & Social Research Council (ESRC)

Publications

Trincado-Munoz F, Cordasco C, Vorley T, The dark side of AI in professional services
The Service Industries Journal 45 (5/6) (2024) pp.455-474 ISSN: 0264-2069 eISSN: 1743-9507 The dark side of AI in professional services Open Access version on RADAR
Trincado-Munoz F, van Meeteren M, Rubin TH, Vorley T, Digital transformation in the world city networks’ advanced producer services complex: A technology space analysis
Geoforum Online first (2023) ISSN: 0016-7185 eISSN: 1872-9398

Rubin T, Trincado-Munoz F, Vorley T, New approaches for data in researching Science, Technology and Innovation (STI)
in S. Abdul-Rahman, L. Tuckerman, J. and T. Vorley (ed.), Innovations in Innovation Policy, Edward Elgar Publishing (2025) ISBN: 9781035322190 eISBN: 9781035322206 New approaches for data in researching Science, Technology and Innovation (STI) Open Access version on RADAR

Vorley T, Abdul Rahman S, Trincado-Munoz, F, Bioscience: Lost in Translation? ,
(2022)
, People Puzzles Ltd KTP,

Rubin, T.H., Trincado-Munoz, F., & Vorley, T. (2025). New approaches for data in researching Science, Technology and Innovation (STI) in Innovations in Innovation Policy edited by Tim Vorley, Lauren Tuckerman, Syahirah Abdul Rahman and Jen Nelles. Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781035322206

Trincado-Munoz, F. J., Cordasco, C., & Vorley, T. (2024). The dark side of AI in professional services. The Service Industries Journal, 1-20. https://doi.org/10.1080/02642069.2024.2336208

Trincado-Munoz, F.J., van Meeteren, M., Rubin, T., & Vorley, T. (2023). Digital transformation in the world city networks’ advanced producer services complex: A technology space analysis, Geoforum. https://doi.org/10.1016/j.geoforum.2023.103721

Agneessens, F., Trincado-Munoz, F.J., & Koskinen, J. (2022). Network formation in social context: An integrated model incorporating group compositional and dyadic network processes with nodal attributes using hierarchical ERGMs. Social Networks. https://doi.org/10.1016/j.socnet.2022.07.001

van Meeteren, M., Trincado-Munoz, F.J., Rubin, T., & Vorley, T. (2022). Rethinking the digital transformation using technology space analysis. Technological Forecasting and Social Change, 179, 121631. https://doi.org/10.1016/j.techfore.2022.121631

Hebles, M., Trincado-Munoz, F.J., & Ortega, K. (2022). Stress and turnover intentions within healthcare teams: the mediating role of psychological safety, and the moderating effect of COVID-19 worry and supervisor support. Frontiers in Psychology, 12, https://doi.org/10.3389/fpsyg.2021.758438.

Trincado-Munoz, F.J., Valenzuela, L., & Hebbles, M. (2020) The role of organizational justice in the customer orientation-performance relationship. Academia – Revista Latinoamericana de Administración.

Yang, S.W., Trincado, F.J., Labianca, G., & Agneessens, F. (2020). Negative ties at work. In: D. J. Brass & S. P. Borgatti (Eds.), Social networks at work. New York: Routledge.

Professional information

Memberships of professional bodies

Fellow of the Higher Education Academy