Dr Najam Ul Zia

PhD, M.Phil, MBA

Lecturer in Management

Oxford Brookes Business School

Najam Ul Zia


Dr. Najam Ul Zia is a Lecturer in Management. He holds a PhD in Economics and Management from Tomas Bata University in Zlin, Czech Republic. Previously, he served as a Marie Skłodowska-Curie Fellow at LUT University Finland. 

Teaching and supervision

Modules taught

  • Global Strategic Management
  • Business at the Cutting Edge
  • Critical Enquiry Research Project 


I currently supervise five PG student's dissertations. The topics connect to social media in business, customer preferences between SMEs, online marketing, digital marketing and customer engagement. 


Najam's broader research interests include innovation, circular economy business models, digital transformation, digital platforms, and industry 4.0. He has published in Journal of Knowledge Management, Industrial Marketing Management, Technology Forecasting and Social Change, Review of Managerial Science, and Computers in Human Behavior. 

Research impact

I have disseminated my research findings at international conferences i.e., ECCWS (UK 2020), IEOM (Italy 2021), EURAM (Canada 2021), and EURAM (Switzerland 2022). My research also received funding through IGA (Internal Grant Agency) Tomas Bata University in Zlin. I led this research project and carried research on the topic of "Industry 4.0- development of big data driven business concepts oriented on lean management transfer role and SME's implementation model".


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Professional information

Memberships of professional bodies

  • European Academy of Management 


  • EURAM 2022, Leading Digital Transformation. Winterthur/Zurich, Switzerland, 15 June 2022 - 17 June 2022: Topic: Business failure preclusion of B2B distributors during the pandemic epoch: Does digital transformation change the business paradigm? 
  • EURAM 2021, Reshaping capitalism for a sustainable world. Canada, 16/06/2021 – 18/06/2021: Topic: Interorganizational social capital of firms in developing economies and Industry 4.0 readiness the role of innovative capability and absorptive capacity
  • IEOM 2021, 4th European Industrial Engineering and Operations Management Conference. Italy , 02/08/2021 – 04/08/2021: Topic: Social Capital and Industry 4.0 Readiness in Developing Countries. Role of Potential and Realized Absorptive Capacity
  • ECCWS 2020, the 19th European Conference on Cyber Warfare and Security. United Kingdom, 25/06/2020 – 26/06/2020: Topic: A viewpoint on Management Practices for Cybersecurity in Industry 4.0 Environment
  • 16th International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT 2020). Czech Republic, 02/09/2020 – 03/09/2020 Topic: A wider future research agenda and research gaps in the context of industry 4.0, with a focus on the management issue