How to use industry, markets and consumer research databases

What are these databases used for?

The databases on this page are great sources of data and analysis of market trends.

Most of them have a global perspective with reports from lots of different countries, while Mintel focuses on the UK.

IBISWorld is particularly good for service industries like health and education as well as entertainment and leisure.

Marketline has company profiles as well as industry reports, case studies and much more.

Mintel looks at consumer opinion in the UK, with lots of data and analysis on consumer behaviour for different sectors.

Passport is a good source of information about industries (mainly physical products but also tourism) and economies.

Statista has a huge quantity of data on many topics, but less written analysis than other platforms.

WARC is particularly key for marketing students, with campaign case studies, rankings and best practice.