Dr Jeremy Zwiegelaar

PhD, MA Psych Hons 1st Class, Grad Dip Tchg

Senior Lecturer in Enterprise and Business

Oxford Brookes Business School


Dr Jeremy Zwiegelaar is currently the Subject co-ordinator for Entrepreneurship at Oxford Brookes University, UK. He is researching in the area of nascent entrepreneurship with a focus on new venture performance. His work has appeared in Journal of Small Business Management, R and D Management, Strategic Change amongst others. Dr Zwiegelaar held academic positions in New Zealand and in UK universities. Dr Zwiegelaar has a PhD in Management (Massey University NZ), MA Hons 1st class Psychology (University of Auckland, NZ) and a Graduate Diploma in Teaching (University of Auckland, NZ).

Teaching and supervision

Modules taught

  • Live Client Strategic Project BMGT5040
  • Critical Enquiry Research Project BMGT6021
  • Managing Business Projects BMGT5011
  • Research Methods BMGT7021
  • Entrepreneurial Behaviours and Practices MBA7004
  • Dissertations for Masters Students BMG7050

Dr Jeremy Zwiegelaar is currently teaching on the Management and Entrepreneurship modules and a seminar on the MBA programme.


Dr Jeremy Zwiegelaar is currently supervising a Phd student alongside Professor Juliette Koning and Dr Nathan Zhang. The student's research topic is on Social Entrepreneurship and Enterprise Risk Management.


Dr Zwiegelaar studies entrepreneurs at the beginning of their business venture stage and consider aspects of performance, success and failure outcomes, and factors affecting or explaining this phenomenon. These aspects are being considered over time using multidimensional frameworks. Other research focuses on performance in different settings- cybersecurity in organisations, networks, big data for value extraction, performance of social enterprises, maker spaces and the link to performance.

My professional experience is in applied statistics in the social sciences- Education, Psychology, Enterprises, Big data Analytics and Official statistics. 

I am a Co- Investigator on a project called DIGIT

  • The DIGIT Lab is an EPSRC Next Stage Digital Economy Centre delivering a 5-year research programme backed by £12.4M in funding. It works with Large Established Organizations (LEOs) to understand barriers to productivity improvements through digital transformation using responsible and sustainable approaches to innovation. The project is a partnership in collaboration with Exeter university, university of East Anglia and Oxford Brookes university and industry partners

Research group membership

  • British Academy of Management
  • International Council for Small Business
  • European Academy of Management
  • Research Centre for Business, Society and Global Challenges

Research projects

Dr Zwiegelaar is currently working on projects considering innovation, business intelligence using Big data to create enhanced value to organisations. He has also been working on papers considering leadership for cybersecurity within organisations. Future projects are focused on assessing DIY spaces and the resource uses for entrepreneurs to develop and work on their projects. Other research projects consider the performance of social enterprises based on economic and social performance using institutional theory.  

Further information on Jeremy's research

Centres and institutes


Projects as Co-investigator

  • DIGIT (led by University of Exeter)1/3/21(01/03/2021 - 28/02/2026), funded by: Engineering & Physical Sciences Research Council (EPSRC), funding amount received by Brookes: £72,964, funded by: Engineering & Physical Sciences Research Council (EPSRC)


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Professional information

Memberships of professional bodies

  • International Council for Small Business


  • 48th European Marketing Academy (EMAC) Annual Conference,
  • European Academy of Management
  • British Academy of Management
  • New Zealand Academy of Management

Further details

Press, Publicity and Reviews