Dr Julian Ayeh

PhD, CHE, MPhil, BSc (Hons)

Senior Lecturer in Hospitality Management

Oxford Brookes Business School

Teaching and supervision


Modules taught

  • Marketing Across Cultures - HOTO7003
  • Research Project - HOTO6006
  • Tourist Behaviour - HOTO5011

Julian has multi-disciplinary teaching experience in various hospitality and tourism related modules including marketing and customer experience management, research methods, cultural tourism, technology management, tour conducting and strategic management. He has also been involved in several cross-cultural experiential learning programmes.


Julian has supervised dissertations for several postgraduate students on a wide range of topics revolving around tourist behaviour, innovations, social media and marketing communications.


Julian’s principal research interests lie within the fields of innovation and technology management, travel consumer behaviour and marketing communications. He has researched and published on a range of subjects including technology adoption, social media, entrepreneurship, food tourism marketing and the influence of emergent technological trends on tourist behaviour. His current research focuses on smart technologies and technology facilitated consumer behaviour as well as innovations in hospitality management.

Research impact

Some of his publications have been recognized among the most read and highly cited papers in the field and he has twice been honoured by Emerald Group Publishing with the ‘Citation of Excellence Award’ (which symbolizes not only a recognition for the high number of citations, but also an indication of the publication’s novelty, interdisciplinary interest and relevancy in today’s world).  


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Professional information

Memberships of professional bodies

  • Certified Hospitality Educator, American Hotel and Lodging Association 
  • Member, Travel and Tourism Research Association 

He is an Editorial Advisory Board Member for the International Journal of Contemporary Hospitality Management as well as the European Journal of Tourism Research and also serves as a reviewer for over 25 other reputable journals.


Selected Conference Presentations


He has been instrumental in the implementation of several consultancy type projects related to hospitality and tourism management, e-learning, web analysis and events management. His work with non-profit organisations includes a World Vision International project on child trafficking in coastal communities.  

Further details