International Hospitality, Events and Tourism Management

Taught modules

Compulsory modules

• Global Visitor Economy

  You will be introduced to the visitor economy and look specifically at the sectors of tourism, hospitality and events. You will develop knowledge and understanding of how these sectors work together in contemporary societies.

• Digital Marketing and Consumer Experience

  You will explore the nature of digital marketing in the global visitor economy and how it is transforming  tourism, hospitality and events. You will develop a digital marketing plan using an omni channel approach for different cultures.

• Responsible Financial Management

  You will be introduced to key concepts in financial, human resource, marketing, events and tourism management by developing a deep understanding of operations management in these contexts. You will also work in a group, using a computer-based hotel business simulation exercise, to carry out research and agree recommendations to develop hospitality operations.

• Research Methods in Hospitality, Events and Tourism Management

  This module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic hospitality, events and tourism management research. It underpins the range of capstone modules offered by the Business School and is of general relevance to the successful completion of coursework.

• Mentoring and Leadership Development

  You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will develop by engaging with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school’s Bacchus Mentoring Programme. This programme gives you support from a mentor from the international hospitality, events or tourism industry.

Optional modules

• Dark Tourism

  This module aims to introduce students to the context and practice of dark tourism within the hospitality, tourism, and events industries. Students are introduced to the conceptual and practical development of dark tourism; its scale and scope, which includes a wide range of international case studies of dark visitor attractions, dark accommodations, and dark festivals and events; as well as the underpinning issues and challenges relating to the management of dark tourism experiences, including ethical concerns, authenticity, and experience design.

• Global Events and Society

  The module focuses on three themes: the social and cultural contexts in which events take place; the various stakeholders who affect and are affected by events; and the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.

• Planning and Delivering the Sustainable Event

  The module is based on ISO 20121 Sustainable Events Management; this is a global industry standards framework, and focuses on key principles and concepts of international events management to the delivery of a real world event.

• Revenue Management

  This module introduces you to key concepts within Revenue Management such as capacity management, dynamic pricing and creative product development. To fully understand how to apply revenue management within hospitality and tourism businesses, you need to be aware of elements which influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit. Other electives may also be available.