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International Hospitality, Events and Tourism Management

MSc

Key facts
Overview
How to apply
Tuition fees
Learning and assessment
Research
After you graduate
Our Staff

Key facts

Start dates

September 2021 / January 2022 / September 2022 / January 2023

Location

Headington

Course length

Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement).

Part time: Part-time: MSc: 24 months for UK and EU students (teaching normally structured to provide one day or two half days each week in the semester)

Department

Oxford School of Hospitality Management

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Overview

With our MSc Hospitality, Events and Tourism Management, you’ll gain an introduction to key concepts including:

  • psychology of consumer behaviour
  • how to create a marketing plan 
  • hospitality operations 
  • strategic financial management.

You don’t need to have studied hospitality, events or tourism management and prior work experience is not required.

Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional. They will help to develop your professional skills and advise you on your future career. You will also have opportunities to interact with professionals, employers and alumni. This means you can develop your networking skills and gain useful, global contacts for the future. 

If you apply for the sandwich mode, you will undertake a one-year, paid work placement, after completing the taught part of the course. You will be fully supported in finding a placement and supervised throughout.

How to apply

Entry requirements

Specific entry requirements

Normally a minimum of a second-class honours degree or equivalent in any subject. Entry will be subject to two satisfactory references (one of these must be an academic reference). Please note that although useful, prior work experience in the hospitality and tourism industry is not a requirement for this course.

Please also see the University's general entry requirements.

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

  • minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
  • if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements

Please also see the University's standard English language requirements.

International qualifications and equivalences

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English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.

Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.

If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Application process

Apply now

Tuition fees

Please see the fees note
2021 / 22
Home (UK) full time
£10,000
Home (UK) part time
£5,000
Home (UK) sandwich (placement)
£2,000
International / EU full time
£15,900
International / EU sandwich (placement)
£2,000

Questions about fees?

Contact Student Finance on:

financefees@brookes.ac.uk

Tuition fees

2021 / 22
Home (UK) full time
£10,000
Home (UK) part time
£5,000
Home (UK) sandwich (placement)
£2,000
International / EU full time
£15,900
International / EU sandwich (placement)
£2,000

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088
financefees@brookes.ac.uk

The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from finance-fees@brookes.ac.uk. For approximate fee levels of the placement year see the placement fee above.

Financial support and scholarships

For more information, please go to our Fees and Funding page

For general sources of financial support, see our Fees and funding pages.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

We offer an International Business in Practice Study Trip module. This study trip is voluntary and all costs associated with the trip will need to be funded by you.

The International Study Trip modules allow you to experience ideas and practices of global business. During the trip you will have direct interaction with management executives and practices. You will attend presentations from local management executives and experts and go on site visits to major corporations and agencies. These study trips are voluntary and you will need to fund most of the costs associated with the trip. We have run study trips to Boston, Chengdu, Kuala Lumpur and Budapest.

As an example of costs, the fees in 2020 varied between £350 - £1500 and included: accommodation for seven nights, insurance, company visits and group transportation for all activities. This fee did not include international airfare, visa application fee (if relevant), dinners and activities during your free time.

The published course and module descriptions were accurate when first published and remain the basis of the course, but the University has had to modify some course and module content in response to government restrictions and social distancing requirements. In the event of changes made to the government advice and social distancing rules by national or local government, the University may need to make further alterations to the published course content. Detailed information on the changes will be sent to every student on confirmation in August to ensure you have all the information before you come to Oxford Brookes.

Learning and assessment

You will study compulsory modules which enable you to develop a deeper understanding of the complexity of international hospitality, events and tourism management.

You will learn from recognised experts in their fields - those who write the books that support your learning. You will also engage with industry experts through our range of events and international visiting speaker programme.

Our students and staff come from all over the world. This gives you a multicultural learning and social environment in Oxford, one of the world's great student cities. And it prepares you for working in a culturally diverse industry.

Students gathered around laptops

Study modules

Taught modules

Compulsory modules

Tourism, Hospitality and Events Synthesis

You will be given an overview of the context, frameworks, concepts, theories and issues in the tourism, events and hospitality industries. You will learn to analyse and evaluate complex tourism, events and hospitality situations.

Tourist Consumer Behaviour and Marketing

You will explore the theoretical frameworks which underpin patterns of consumer demand. Effective and creative marketing is based on sound analysis and is relevant to the complete range of hospitality, events and tourism sectors. You will be taught models and concepts drawn from mainstream marketing, tourism marketing and the social sciences, so that you develop a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process.

Hospitality Operations Management

You will be introduced to hospitality operations within an international context. Drawing on relevant management principles, you will develop an understanding of financial, human resource and marketing management knowledge at the unit level, which underpins the successful management of hospitality, events and tourism companies. You will take part in a computer based hotel business simulation assignment.

Strategic Financial Management

You will focus on the use of financial information for managerial decision making in the international hotel, events and tourism industries. You will study the key financial issues impacting on managerial decision-making in planning for profit and managing assets. You will explore the financial implications of current developments affecting the management of hotels, events and tourism businesses.  

Research Methods

You will be introduced to approaches, methodologies and resources available to improve your researching capabilities. You will design the methodology for a research project that helps you understand how to collect and analyse the data required when writing your dissertation or client project.

Mentoring and Leadership Development

You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will develop by engaging with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school’s Bacchus Mentoring Programme. This programme gives you one-to-one support from a mentor from the international hospitality, events or tourism industry.

Optional modules

Tourism Digital Distribution Strategies

The main aim of this module is to enable you to critically evaluate current and emerging developments in electronic distribution systems. You will explore the impact of global distribution systems and social media from both a consumer and an organisational perspective.

Events

In this module you will explore the complex relationships between events, groups and individuals drawing from the concepts and methods in various social sciences. The module focuses on three themes: 1) the social and cultural contexts in which events take place; 2) the various stakeholders who affect and are affected by events; and 3) the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.

Intercultural Leadership

This module aims to enable you to develop your intercultural management and leadership competences for the international hospitality, events and tourism industries. You will learn how to manage your own development - taking part in cross-cultural experiential activities, reflecting on those activities, developing theoretical understanding, and planning for future actions as an industry leader.

Revenue Management

This module introduces you to key concepts within Revenue Management such as capacity management, dynamic pricing and creative product development. To fully understand how to apply revenue management within hospitality and tourism businesses, you need to be aware of elements which influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit. Other electives may also be available.

Tourism Innovation and Entrepreneurship

Tourism innovation and entrepreneurship are fundamental to the development of tourism products and services that contribute to sustainable local, regional and national development strategies. You will consider the process of innovation, including the role of key tourism stakeholders such as government, the private sector, NGOs and local communities.

Placement

Optional modules

Sandwich mode / Placement

If you decide to take the sandwich mode your year of full-time taught study will be followed by one year of full-time, supervised work experience. The time on supervised work experience is paid and spent with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement. You will be fully supported in finding a placement.

Final project - choose one of:

Compulsory modules

Dissertation

This is an opportunity for you to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality, events or tourism management topic which you wish to study. Writing the dissertation, will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation.

Client Project

You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be a current management problem for the client organisation or related to future strategic choices. The Client Project provides you with a significant learning and personal development experience.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Download course structure chart

Learning and teaching

We use a range of teaching methods including: 

  • multicultural group work
  • case studies 
  • workshops 
  • seminars 
  • lectures 
  • events 
  • one-to-one tutorials.

Your learning experience will be innovative, student-centred and interactive. 

Alumni and senior industry professionals contribute to the programme through guest lectures. You will also have the opportunity to be mentored by an industry leader. 

 

Field trips

The International Business in Practice Study Trip module allows you to experience ideas and practices of global business. During the trip you will have direct interaction with management executives and practices. You will: attend presentations from local management executives and experts go on site visits to major corporations and agencies. This study trip is voluntary and you will need to fund all costs associated with the trip. It is not linked to university assessments in any way.

We also run a study trip to Chengdu, China. If you choose the study trip (which runs in July), we will give you all the details by March so that you can make your decisions ahead of the trip in July.

If you successfully complete this non-credit bearing module, it will be recorded on your transcript as P58335 International Business in Practice: Study Trip.

Throughout the course you can choose to go on field trips to events such as:

  • the world travel market
  • destinations and attractions
  • hotels
  • museums
  • the corporate office of a leading international hotel company.

Field trips carry an additional cost. Please see the Additional costs section of this page for details.

Assessment

Assessment methods used on this course

You will be assessed on individual coursework and your dissertation. As well as an examination for the strategic financial management module.

Research

96% of the research conducted by The Oxford School of Hospitality Management is internationally recognised. Our aim is to conduct research that advances academics' understanding of hospitality management.

Researcher with laptop and notes

Our Staff

Rebecca Hawkins

Rebecca is a researcher and consultant in Hospitality, focusing on developing strategies for sustainable tourism and has been involved in the practical implementation of sustainability projects.

Read more about Rebecca

Rachel Wang

Rachel is a member of the Global Conference on Hospitality, Tourism, Events and Leisure Management and teaches numerous modules while supervising Postgraduate student dissertations.

Read more about Rachel

Rebecca Hawkins

Rebecca is a researcher and consultant in Hospitality, focusing on developing strategies for sustainable tourism and has been involved in the practical implementation of sustainability projects.

Read more about Rebecca

Rachel Wang

Rachel is a member of the Global Conference on Hospitality, Tourism, Events and Leisure Management and teaches numerous modules while supervising Postgraduate student dissertations.

Read more about Rachel

Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.