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Global Events Management

MSc

Key facts

Start dates

January 2023 / September 2023

Location

Headington

Course length

Full time: 12 months

Part time: 24 months

Overview

The programme takes a holistic approach to the global events industry. It includes the study of global mega sporting events, live music tours, world famous festivals, global meetings and congresses as well significant sales events hosted by global brands. It will attract those students who would like to work on large-scale events which have a global impact as well as those who want  to demonstrate to employers they have the global skill set required to work in events staged in an increasingly connected world.

Programme highlights

  • The Bacchus Mentoring and Leadership programme which supports students’ employability 
  • A focus on digitization
  • Elective modules which provide unique learning opportunities by leveraging the distinctive aspects of Oxford as a global city
  • A curriculum underpinned by responsibility, sustainability and inclusion.
  • A global programme of guest speakers
  • Event-based experiential learning projects which develop entrepreneurship and employability skills.
Person sitting

How to apply

Entry requirements

Specific entry requirements

A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution.

Applicants who possess a diploma rather than a good degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

If English is not their first language students will need to satisfy the university's English language requirements:  IELTS minimum level 6.0 (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking) or equivalent. Students who have completed their undergraduate degree in the UK (at least one full year of study) will automatically meet the university’s English language requirements.

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences

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English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.

Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.

If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Application process

Tuition fees

Please see the fees note
Home (UK) full time
£10,200

Home (UK) part time
£5,100

Home (UK) sandwich (placement)
£2,000

International full time
£16,200

International sandwich (placement)
£2,000

Home (UK) full time
£10,600

Home (UK) part time
£5,300

Home (UK) sandwich (placement)
£2,000

International full time
£16,800

International sandwich (placement)
£2,000

Questions about fees?

Contact Student Finance on:

Tuition fees

2022 / 23
Home (UK) full time
£10,200

Home (UK) part time
£5,100

Home (UK) sandwich (placement)
£2,000

International full time
£16,200

International sandwich (placement)
£2,000

2023 / 24
Home (UK) full time
£10,600

Home (UK) part time
£5,300

Home (UK) sandwich (placement)
£2,000

International full time
£16,800

International sandwich (placement)
£2,000

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

financefees@brookes.ac.uk

Fees quoted are for the first year only. If you are studying a course that lasts longer than one year your fees will increase each year.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

The published course and module descriptions were accurate when first published and remain the basis of the course, but the University has had to modify some course and module content in response to government restrictions and social distancing requirements

Learning and assessment

Teaching and learning consist of in-class, face-to-face teaching, field visits, guest lectures, experiential learning, online tutorials and other online activities, guided and self-study activities geared towards completing coursework assignments and suggested enrichment activities. Enrichment activities are optional activities which are optional but meant to enhance the teaching and learning experience. 

We create an inclusive environment that supports the learning needs of a diverse range of learners, which includes but is not limited to international students, non-native speakers of English, ethnic minority students, LGBTQI+ students and students with disability and neurodiverse needs.

Across the programme assessment tasks include: reports, presentations, digital artifacts, fieldwork, practicals and self-reflective essays. The variety in assessment allows teaching staff the flexibility to adjust assessments as necessary to cater the needs of diverse learners.

Group of students talking

Start this course in January

You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.

Study modules

Taught modules

Compulsory modules

Global Event Operations

This module aims to provide students with a broad overview of the core competencies required to lead the complex organisational structures involved in global events management and to develop ethical values such as responsible management, sustainability and inclusivity so that students can contribute to development of sustainable event legacies

Global Events and Society

The module focuses on three themes: the social and cultural contexts in which events take place; the various stakeholders who affect and are affected by events; and the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals. 

Global Visitor Economy

This module introduces students to key concepts in the visitor economy and looks specifically at the sectors of tourism, hospitality and events by developing knowledge, understanding and synthesis of their contemporary milieu.

Digital Marketing and Consumer Experience

This module seeks to explore the nature of digital marketing in the global visitor economy and how this is transforming the nature of tourism, hospitality and events. It also seeks to analyse how a digital marketing plan is developed using an omni channel approach for different cultures.

Mentoring and Leadership Development

The module recognises the importance of self-development, and lifelong learning for postgraduates. Students are challenged to engage in reflective thinking to further reassess their ability to effectively manage their own development amidst a diverse range of relationships and leadership encounters within the international hospitality, events and tourism industries.

Research Methods in Hospitality, Events and Tourism Management

This module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic hospitality, events and tourism management research. It underpins the range of capstone modules offered by the Business School and is of general relevance to the successful completion of coursework.

Optional modules

Dark Tourism

This module aims to introduce students to the context and practice of dark tourism within the hospitality, tourism, and events industries. Students are introduced to the conceptual and practical development of dark tourism; its scale and scope, which includes a wide range of international case studies of dark visitor attractions, dark accommodations, and dark festivals and events; as well as the underpinning issues and challenges relating to the management of dark tourism experiences, including ethical concerns, authenticity, and experience design.

Film-induced Tourism

This module aims to introduce students to the context and practice of film-induced tourism within the hospitality, tourism, and events industries. Students are introduced to the conceptual and practical development of film-induced tourism; its scale and scope, which includes a wide range of international case studies of film-induced tours, visitor attractions, accommodations, restaurants, and events; as well as the impacts film-induced tourism has on destinations and local communities.

Planning and Delivering the Sustainable Event

The module is based on ISO 20121 Sustainable Events Management; this is a global industry standards framework, and focuses on key principles and concepts of international events management to the delivery of a real world event.

Professional development (compulsory for those on sandwich mode)

This supervised work experience module is part of the two-year sandwich mode for international students, who joined their MSc Programme in September or January. The module offers MSc students paid supervised work experience in one of a range of hospitality, tourism and event organizations in the UK for up to 52 weeks (40 weeks minimum).

Revenue Management

This module introduces students to concepts such as capacity management, dynamic pricing and creative product development by developing a deep understanding of revenue management. To fully understand how to apply revenue management, students need to be aware of elements which influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit.

Tourism Innovation and Entrepreneurship

This module aims to help students understand the context of tourism innovation, and how entrepreneurship helps to develop innovative tourism products/services that contribute to sustainable local, regional and national tourism development strategies. The module will cover how political, economic, social and technological trends in the external environment drive tourism innovation.

Dissertation / final project

Optional modules

Client Project

You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be current management problem for the client organisation or related to future strategic choices. The Client project provides you with a significant learning and personal development experience.

Dissertation

This module gives you the opportunity to explore and develop expertise in an area of interest. You are encouraged to choose topics that will be valuable in your future career. This is a self-managed activity, driving your own research project while being guided and advised by a supervisor.

Work placement

Optional modules

Work Placement

This module is a great opportunity to gain one year’s supervised paid work experience in the UK or internationally in a marketing role. You will investigate a marketing  challenge in a commercial or non-profit organisation. Throughout this module, you apply the practical concepts you have learned on the course. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress.  

We provide lots of support to help you find paid work experience and gain connections with various organisations. Our placements team (WAVES) has a database which records work placement opportunities and they run numerous placements fairs where you could meet potential employers. Securing a work experience placement is your responsibility and does take a lot of effort, but this gives you valuable experience. You would need to cover your own living and travel costs throughout this duration.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Download course structure chart

Learning and teaching

Teaching and learning on the MSc Global Events Management is guided by student study plans for each module which consist of in-class, face-to-face teaching, field visits, guest lectures, experiential learning,  online tutorials and other online activities, guided and self-study activities geared towards completing coursework assignments and suggested enrichment activities. Enrichment activities are optional activities which are optional but meant to enhance the teaching and learning experience.

Field trips

The International Business in Practice Study Trip module allows you to experience ideas and practices of global business. During the trip you will have direct interaction with management executives and practices. You will: attend presentations from local management executives and experts and go on site visits to major corporations and agencies. This study trip is voluntary and you will need to fund all costs associated with the trip. It is not linked to university assessments in any way.

We also run a study trip to Chengdu, China. If you choose the study trip (which runs in July), we will give you all the details by March so that you can make your decisions ahead of the trip in July.

If you successfully complete this non-credit bearing module, it will be recorded on your transcript as P58335 International Business in Practice: Study Trip.

As an example of costs, the fees in 2020 varied between £350 - £1500 and included: accommodation for seven nights, insurance, company visits and group transportation for all activities. This fee did not include international airfare, visa application fee (if relevant), dinners and activities during your free time.

There are also field trips within the for credit modules taught within the semester, which seek to acquaint with the city of Oxford and its unique attractions.

Assessment

Assessment methods used on this course

You will be assessed on individual and group coursework and your final project.

Research

Our research staff publish in prestigious top tier internationally rated journals including Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, Event Management, The Service Industries Journal, European Journal of Marketing, Journal of Services Marketing, International Small Business Journal and Journal of Small Business Management.

After you graduate

Career prospects

Career destinations will include positions within Global Meetings, Incentives, Conferences and Exhibitions (also known as MICE), mega sporting events, live music tours, major music  festivals, carnivals and parades as well significant sales events hosted by global brands.

Programme Changes:

On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.

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