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Global Events Management

MSc

Find out more about our courses by joining a live master’s webinar (click here)

Start dates: January 2023 / September 2023

Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement).

Part time: 24 months for UK and EU students (teaching normally provided on one day or two half days each week during semesters.)

Location: Headington

Department(s): Oxford School of Hospitality Management

Overview
Course details
Careers
Entry requirements
How to apply
Tuition fees

Overview

Famous festivals. Mega sporting competitions. Global meetings and congresses. On our Global Events Management MSc, you’ll unlock opportunities to take the lead organising large-scale events like these around the world. It doesn’t matter if you haven’t got experience in this area – we’ll give you the know-how you need.

Responsibility, sustainability, and inclusion are at the heart of this course. You’ll also benefit from a global programme of guest speakers. Hear from experts from all corners of the globe and learn about current issues for the industry such as event accessibility, and sustainability.

Take your learning beyond the lecture theatre with our practice focused electives. You can deliver a real-life event – with our Planning and Delivering the Sustainable Event module. Pick the Dark Tourism module and you’ll design a new experience for an attraction in this area. All these experiences will boost your employability and prepare you for success.

Ranked 3rd in the UK & 24th in the world – Hospitality and Leisure Management Programmes, QS World University Rankings 2023

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Why Oxford Brookes University?

  • Unique approach

    We’re the only course in the UK which offers a holistic overview of global events.

  • Exciting electives

    Oxford, with its rich cultural heritage and reputation as an innovation hub is the perfect backdrop for immersive field-based electives such Dark Tourism and Planning and Delivering the Sustainable Event.

  • Unrivalled support

    The Bacchus Mentoring and Leadership programme focuses on boosting your employability by providing you with access to senior leaders from your industry, who can help you chart your career path.

  • Industry placement

    We’ll help you find a paid placement with organisations such as Richmond Creative Events and Entertainment Technology Partners so you can apply your skills and boost your employability. 

  • Global guest speakers

    Hear from experts in global events from across the world, from Singapore to Sydney.

Course details

Course structure

Events, tourism, and hospitality depend on each other. That’s why you’ll start by looking at the global visitor economy and how these areas interact. You’ll then look more specifically at the organisation behind global events and the impact of events on nations, discussing major events like the World Cup and the Olympics.

Understanding the role of digital marketing will be key to your success. You’ll look at consumer experience, different platforms used to connect with customers, and the importance of social networking sites and other applications for events.

Then it’s up to you to shape your study with optional modules. What we offer sometimes changes but you’ll have the choice of exciting areas like tourism innovation and entrepreneurship and revenue management.

You’ll apply everything you’ve learnt to a final project. This might be a dissertation which can be on anything from online events to the impact of a certain event. Or perhaps you’d prefer to do a client project instead.

Group of students talking

Learning and teaching

Teaching and learning on the MSc Global Events Management is guided by student study plans for each module which consist of in-class, face-to-face teaching, field visits, guest lectures, experiential learning,  online tutorials and other online activities, guided and self-study activities geared towards completing coursework assignments and suggested enrichment activities. Enrichment activities are optional activities which are optional but meant to enhance the teaching and learning experience.

Assessment

You will be assessed on individual and group coursework and your final project.

Field Trips

The International Business in Practice Study Trip module allows you to experience ideas and practices of global business. During the trip you will have direct interaction with management executives and practices. You will: attend presentations from local management executives and experts and go on site visits to major corporations and agencies. This study trip is voluntary and you will need to fund all costs associated with the trip. It is not linked to university assessments in any way.

We also run a study trip to Chengdu, China. If you choose the study trip (which runs in July), we will give you all the details by March so that you can make your decisions ahead of the trip in July.

If you successfully complete this non-credit bearing module, it will be recorded on your transcript as P58335 International Business in Practice: Study Trip.

As an example of costs, the fees in 2020 varied between £350 - £1500 and included: accommodation for seven nights, insurance, company visits and group transportation for all activities. This fee did not include international airfare, visa application fee (if relevant), dinners and activities during your free time.

There are also field trips within the for credit modules taught within the semester, which seek to acquaint with the city of Oxford and its unique attractions.

Start this course in January

You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.

Find out more about January entry

Study modules

Taught modules

Compulsory modules

Global Event Operations

This module aims to provide students with a broad overview of the core competencies required to lead the complex organisational structures involved in global events management and to develop ethical values such as responsible management, sustainability and inclusivity so that students can contribute to development of sustainable event legacies

Global Events and Society

The module focuses on three themes: the social and cultural contexts in which events take place; the various stakeholders who affect and are affected by events; and the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals. 

Global Visitor Economy

This module introduces students to key concepts in the visitor economy and looks specifically at the sectors of tourism, hospitality and events by developing knowledge, understanding and synthesis of their contemporary milieu.

Digital Marketing and Consumer Experience

This module seeks to explore the nature of digital marketing in the global visitor economy and how this is transforming the nature of tourism, hospitality and events. It also seeks to analyse how a digital marketing plan is developed using an omni channel approach for different cultures.

Mentoring and Leadership Development

The module recognises the importance of self-development, and lifelong learning for postgraduates. Students are challenged to engage in reflective thinking to further reassess their ability to effectively manage their own development amidst a diverse range of relationships and leadership encounters within the international hospitality, events and tourism industries.

Research Methods in Hospitality, Events and Tourism Management

This module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic hospitality, events and tourism management research. It underpins the range of capstone modules offered by the Business School and is of general relevance to the successful completion of coursework.

Optional modules

Dark Tourism

This module aims to introduce students to the context and practice of dark tourism within the hospitality, tourism, and events industries. Students are introduced to the conceptual and practical development of dark tourism; its scale and scope, which includes a wide range of international case studies of dark visitor attractions, dark accommodations, and dark festivals and events; as well as the underpinning issues and challenges relating to the management of dark tourism experiences, including ethical concerns, authenticity, and experience design.

Film-induced Tourism

This module aims to introduce students to the context and practice of film-induced tourism within the hospitality, tourism, and events industries. Students are introduced to the conceptual and practical development of film-induced tourism; its scale and scope, which includes a wide range of international case studies of film-induced tours, visitor attractions, accommodations, restaurants, and events; as well as the impacts film-induced tourism has on destinations and local communities.

Planning and Delivering the Sustainable Event

The module is based on ISO 20121 Sustainable Events Management; this is a global industry standards framework, and focuses on key principles and concepts of international events management to the delivery of a real world event.

Professional development (compulsory for those on sandwich mode)

This supervised work experience module is part of the two-year sandwich mode for international students, who joined their MSc Programme in September or January. The module offers MSc students paid supervised work experience in one of a range of hospitality, tourism and event organizations in the UK for up to 52 weeks (40 weeks minimum).

Revenue Management

This module introduces students to concepts such as capacity management, dynamic pricing and creative product development by developing a deep understanding of revenue management. To fully understand how to apply revenue management, students need to be aware of elements which influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit.

Tourism Innovation and Entrepreneurship

This module aims to help students understand the context of tourism innovation, and how entrepreneurship helps to develop innovative tourism products/services that contribute to sustainable local, regional and national tourism development strategies. The module will cover how political, economic, social and technological trends in the external environment drive tourism innovation.

Dissertation / final project

Optional modules

Client Project

You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be current management problem for the client organisation or related to future strategic choices. The Client project provides you with a significant learning and personal development experience.

Dissertation

This module gives you the opportunity to explore and develop expertise in an area of interest. You are encouraged to choose topics that will be valuable in your future career. This is a self-managed activity, driving your own research project while being guided and advised by a supervisor.

Work placement

Optional modules

Work Placement

This module is a great opportunity to gain one year’s supervised paid work experience in the UK or internationally in a marketing role. You will investigate a marketing  challenge in a commercial or non-profit organisation. Throughout this module, you apply the practical concepts you have learned on the course. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress.  

We provide lots of support to help you find paid work experience and gain connections with various organisations. Our placements team (WAVES) has a database which records work placement opportunities and they run numerous placements fairs where you could meet potential employers. Securing a work experience placement is your responsibility and does take a lot of effort, but this gives you valuable experience. You would need to cover your own living and travel costs throughout this duration.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Download course structure chart

Research

Our research staff publish in prestigious top tier internationally rated journals including Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, Event Management, The Service Industries Journal, European Journal of Marketing, Journal of Services Marketing, International Small Business Journal and Journal of Small Business Management.

Careers

A future in global events management is full of opportunities, challenges, and amazing experiences. You’ll understand the issues facing the industry and be ready to work anywhere in the world. 

Armed with a degree in this area, you’ll be ready for roles in:

  • global meetings,
  • conferences and exhibitions,
  • mega sporting events,
  • live music tours,
  • major music festivals,
  • carnivals and parades, 
  • sales events hosted by global brands.

Former graduates who have qualified in events management are currently working as:

  • conference and banqueting coordinators for hotels,
  • marketing and events specialists for the National Health Service (NHS),
  • museum event managers, 
  • freelancers and entrepreneurs running their own event businesses.

After you graduate, you might decide to continue your research with a PhD. A PhD helps you become a subject matter expert, become a consultant, or teach the next generation of global event leaders.

Entry requirements

International qualifications and equivalences

How to apply

Application process


Apply now

Tuition fees

Please see the fees note
Home (UK) full time
£10,200
Home (UK) part time
£5,100
Home (UK) sandwich (placement)
£2,000
International full time
£16,200
International sandwich (placement)
£2,000
Home (UK) full time
£10,600
Home (UK) part time
£5,300
Home (UK) sandwich (placement)
£2,000
International full time
£16,800
International sandwich (placement)
£2,000

Questions about fees?

Contact Student Finance on:

financefees@brookes.ac.uk

Tuition fees

2022 / 23
Home (UK) full time
£10,200
Home (UK) part time
£5,100
Home (UK) sandwich (placement)
£2,000
International full time
£16,200
International sandwich (placement)
£2,000
2023 / 24
Home (UK) full time
£10,600
Home (UK) part time
£5,300
Home (UK) sandwich (placement)
£2,000
International full time
£16,800
International sandwich (placement)
£2,000

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

financefees@brookes.ac.uk

Fees quoted are for the first year only. If you are studying a course that lasts longer than one year, your fees will increase each year.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Funding your studies

Financial support and scholarships

Featured funding opportunities available for this course.

Postgraduate Master's Loan - England

All financial support and scholarships

View all funding opportunities for this course

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.