Michele Chiariello

MBA, MSc

Senior Lecturer

Oxford Brookes Business School

mchiariello@brookes.ac.uk

Role

Senior Lecturer in Marketing Analytics

Teaching and supervision

Courses

Marketing Management (BA (Hons))

Modules taught

Developing Academic Skills
Digital Marketing
Contemporary Issues in Marketing Management
Customer Insight and Engagement
Marketing Analytics
International Marketing
Consumer Behaviour

lectures and seminars, support to students development and application skills

Supervision

Dissertation Supervision for PG

Research

Analysing sustainable consumer behavior influencing factors with Big Data and Machine Learning, an application in specific fields related to FMCG and semi-durable goods. The research is based on a mixed approach of Qualitative and Quantitative.

Research impact

Testing methodologies and enabling new modeling for facilitating longitudinal research.