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Marketing Management

BA (Hons)

Key facts


UCAS code

N501

Start dates

September 2019 / January 2020 / September 2020

Location

Headington

Course length

Full time: 3 years, or 4 if a work placement is chosen

Part time: up to 8 years

Department

Oxford Brookes Business School

UCAS Tariff Points

120

  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing

Overview


Marketing is a dynamic business function which links a business to the marketplace. Our Marketing Management degree enables you to develop an understanding of the business and marketing industries.
 
This course will provide you with the necessary marketing knowledge and skills to fit into any kind of organisation. 

You will:

  • develop critical and analytical skills
  • gain an understanding of the evolution and direction of theoretical thinking in the marketing field 
  • understand contemporary marketing theory. 

This course shares a common first year with Business and Marketing Management. You can switch between these degrees at the end of your first year.

You will be able to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.

How to apply


Typical offers

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31

BTEC: DDM

Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional. Please check your offer carefully where this will be confirmed for each applicant.

If you don’t achieve the required tariff points you can apply to join a foundation course or international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

GCSE: Mathematics (grade C/grade 4 or above), English (grade C/grade 4 or above).

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences

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English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors. 

If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.

We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Application process

Full time Home / EU applicants

Apply through UCAS

Part time Home / EU applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time applicants can also apply through UCAS

Tuition fees


Please see the fees note
Home/EU full time
£9,250

Home/EU part time
£750 per single module

Home/EU sandwich (placement)
£1,380

International full time
£13,630

International sandwich (placement)
£4,000

Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380 (subject to agreement by Office for Students)

International full time
£14,100

International sandwich (placement)
£4,000

Questions about fees?

Contact Student Finance on:

Tuition fees


2019/20
Home/EU full time
£9,250

Home/EU part time
£750 per single module

Home/EU sandwich (placement)
£1,380

International full time
£13,630

International sandwich (placement)
£4,000

2020/21
Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380 (subject to agreement by Office for Students)

International full time
£14,100

International sandwich (placement)
£4,000

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Learning and assessment


Year 1 gives you an insight into the fundamental concepts of marketing in the context of the organisation. As well as an introduction to applied marketing research. The Foundations for Academic Success (FAS) module supports you in making the transition to university-level study. 

In Year 2 and your final year you continue to develop and deepen your understanding of how marketing is planned, implemented and controlled. You will take some compulsory modules looking at specific areas in more detail. As well as elective modules in marketing and related areas such as retail management. 

Throughout the course we will support you to develop your employability.

Student sitting at a desk listening to the tutor

Study modules

Year 1

Compulsory modules

Accounting and Financial Information

Foundations for Academic Success (2 module credits)

Foundations of Business (if without Business A-level)

Marketing in Context (2 module credits)

Marketing Research

Optional modules

Choose 2 optional modules from this list (1 if without Business A-level)

Business Economics and Financial Markets, Digital Technology and Maths for Business, Planning a Successful Event, Raising Individual Financial Awareness. Or choose any 1st year modules from across the university, for example introductory modules in Law, Psychology, IT or languages including French, Spanish, Mandarin Chinese or Japanese.

Year 2

Compulsory modules

Applied Consumer Behaviour

Applied Financial Skills

Business Strategy for Competitive Advantage

Digital Marketing Comunication

Essentials of Marketing Communication

Principles of Marketing Management (2 module credits)

Optional modules

Choose 1 optional module from this list

Buying, Merchandising and Store Design, Creating and Delivering the Retail Brand, Creativity and Innovation, Customer Experience Management, Customer Relationship Management, eBusiness, Environmentally Sustainable Business, Independent Study (Community Engagement), Independent Study in Business, Managing Business Projects, Managing Non-Profit Organisations, Mathematics for Decision Making, Product and Brand Management, Purchasing and Supply Chain Management, Research Methods, Plus language options.

Year 3 (optional placement year)

Optional modules

Optional Work Placement Year (includes a Skills for Placement Search module in your second year)

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer. Marketing students have enjoyed challenging positions at Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, MMR Research Worldwide, TNT and Xerox, among many others. During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role. Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location. For more information about the fees please go to the Fees/Funding section.

Year 4 (or year 3 if no placement)

Optional modules

Choose 2 honours module credits from this list

Campaign Management and Development (2 module credits), Consultancy Project (2 module credits), Dissertation in Business and Marketing, Management (2 module credits), Entreprenuerial Business Management (2 module credits), Independent Study, International Marketing, Managing the International Retail Business, Professional Practice.

Choose 2 optional modules from this list

Buying, Merchandising and Store Design, Creating and Delivering the Retail Brand, Creativity and Innovation, Customer Experience Management, Customer Relationship Management, eBusiness, Environmentally Sustainable Business, Independent Study (Community Engagement), Independent Study in Business, Managing Business Projects, Managing Non-Profit Organisations, Mathematics for Decision Making, Product and Brand Management, Purchasing and Supply Chain Management, Research Methods, Plus language options. Or from these honours modules: Campaign Management and Development (2 module credits), Consultancy Project (2 module credits), Dissertation in Business and Marketing Management (2 module credits), Entreprenuerial Business Management (2 module credits), Independent Study, International Marketing, Managing the International Retail Business, Professional Practice.

Contemporary Issues in Marketing Management (Honours)

Marketing Analytics (Honours)

Strategic Marketing Management (2 honours module credits)

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

Your learning experience will be exciting and challenging. You will develop the necessary skills to take on the demands of graduate jobs in leading international businesses.

Teaching methods and activities include:

  • lectures
  • seminars
  • workshops
  • group projects
  • presentations
  • role plays
  • analysis of numerical data
  • discussions of topical material
  • computer-based simulations.

Our teaching staff are leading academics who are renowned experts, researchers and consultants in the field of business and marketing management. You will have close contact with your academic adviser throughout the course.

Assessment

Assessment methods used on this course

Assessment methods include:

  • written exams
  • practical exams
  • coursework.

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Study Abroad


You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate


Career prospects

A graduate of this course is likely to be seeking a career specifically in marketing and might use the degree initially to take on a general marketing role or graduate traineeship in a larger organisation, or to focus on a more specialised role in digital marketing, marketing communications, retail management or brand management.

Our Staff


Neil Brooks

Neil brings to his teaching a wealth of real-world experience gained from a mix of senior marketing positions at very large international corporations as well as consultancy work with very small firms.

Read more about Neil

Free language courses


Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni


Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.