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Business and Marketing Management

BA (Hons)

Key facts

UCAS code


Start dates

September 2023 / January 2024 / September 2024



Course length

Full time: 3 years, or 4 with work placement

Part time: up to 8 years

UCAS Tariff Points


  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing


Marketing is at the heart of any successful organisation. It provides the vital link between the marketplace and strategic decision making. On our Business and Marketing degree you will gain a deep understanding of marketing in an international business context. This will enable you to respond to the differing needs of a diverse range of organisations.

You will gain theoretical knowledge, skills and opportunities to apply it creatively to solve complex real-world problems.
Our teaching staff have relevant research and business experience. And will work with leading practitioners to prepare you for the world of work after graduation.

You will have the skills required to be an effective, confident and reflective manager, including:

  • critical analysis
  • communication
  • team working
  • problem solving.

This degree shares a common first year with Marketing Management. You can switch between these courses at the end of your first year.

We now ranked Top 20 in the 2021 Complete University Guide rankings for Marketing (Published 2020). 

How to apply

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31


Contextual offer

UCAS Tariff Points: 96

A Level: CCC

IB Points: 28


Further offer details

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions:

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements



Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.

Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.

Application process

Full time Home (UK) applicants

Apply through UCAS

Part time Home (UK) applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

Tuition fees

2022 / 23
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

2023 / 24
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Learning and assessment

Year 1 provides an insight into essential areas of business and marketing management.

Year 2 and the final year covers the core elements of marketing management, business strategy and finance. You can choose from a range of optional modules. And you have the option to include a 'specialism' focusing on a particular area of marketing.

Marketing Communications specialism
You'll learn how to plan, implement and evaluate promotional tools. This includes advertising, PR and digital media.

This will prepare you for a career in marketing communications, in a marketing services agency or a marketing department. 

Our teaching staff have links with leading agencies who provide speakers and live projects. 

You can also opt to take the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.

Retail specialism
You'll learn to create and deliver a successful service experience within an international retail context, from producer to end consumer.

This specialism will prepare you for a career in the retail sector or in organisations supplying goods and services.

Students sitting around table in the John Henry Brookes Building

Start this course in January

You have the option to start this course in January. In each of your three years, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August. 

Study modules

Year 1

Compulsory modules

Accounting and Financial Information

Developing Marketing Skills

Marketing in Context

Developing Academic Skills

Marketing Research

Optional modules

Choose 2 optional modules from this list

Creativity for Marketing, Developing and Planning Events, Digital Technology and Maths for Business, Raising Individual Financial Awareness, Plus language options.

Year 2

Compulsory modules

Applied Financial Skills

Marketing Planning

Business Strategy for Competitive Advantage

Aspects of Marketing

Exploring and Enhancing Employability

Product and Brand Management

Optional modules

Choose 2 optional modules from this list

Creating and Delivering the Retail Brand, Digital Marketing, Environmentally Sustainable Business, Independent Study in Business, Managing the Digital Business, Introduction to People Management, Managing the Customer Experience, Managing Business Operations, Integrated Marketing Communications, Plus language options.

Year 3 (optional placement year)

Optional modules

Optional Work Placement Year (includes a Placement Search and Preparation module in your second year)

A work placement is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.

Many students are offered graduate positions by their placement employer. Students have enjoyed challenging positions at Aldi, Disney, BMW, GlaxoSmithKline, Harley-Davidson, TNT, Warner Brothers and Xerox, among many others.

During your placement there is a fee which is paid to the university (see the tuition fees section for details). It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role. Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.

Learn more about how Oxford Brookes Business School supports students secure a work placement.

Year 4 (or year 3 if no placement)

Compulsory modules

Strategic Marketing Management

Contemporary Issues in Marketing Management

Professional Practice OR Placement Learning

Optional modules

Choose 4 modules from this list (Honours)

Campaign Management and Development (2 module credits), Developing the Contemporary Retail Experience, Dissertation in Business and Marketing, Management (2 module credits), Entrepreneurial Business Management (2 module credits), Independent Study, International Marketing, Marketing Analytics, Contemporary Consumer Behaviour.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Download course structure chart

Learning and teaching

Your learning experience will be exciting and challenging. You will develop the necessary skills to take on the demands of graduate jobs in leading international businesses. 

Teaching methods and activities include:

  • lectures
  • seminars
  • workshops
  • group projects
  • presentations
  • role plays
  • analysis of numerical data
  • discussions of topical material
  • computer-based simulations.

You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.

Our teaching staff are leading academics who are renowned experts, researchers and consultants in the field of business and marketing management. You will have close contact with your academic adviser throughout the course.


Assessment methods used on this course

Assessment methods include:

  • written exams
  • practical exams
  • coursework.

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours. 

Study abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

After graduation you will be prepared for a managerial career in business, marketing, marketing communications, retail or logistics in a range of organisations. Many students go on to graduate training schemes in companies such as Marks & Spencer, Johnson & Johnson, Virgin Mobile, Intel, Aldi and Proctor & Gamble. Our Careers Centre provides support in finding the right job for you.

Further study

If you are interested in postgraduate study, Oxford Brookes University Business School offers a wide range of courses from certificates and diplomas to master's degrees, including our MBA programme. There is also a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.

Student profiles

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni

Full-time study

Part-time study

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.