Digital Marketing
BA (Hons)
Key facts
UCAS code
N511
Start dates
September 2023 / January 2024 / September 2024
Location
Course length
Full time: 3 Years, or 4 if a work placement is chosen
Part time: Up to 8 years
Department
Accreditation(s)
Accredited by the Chartered Institute of Marketing
UCAS Tariff Points
120
Overview
Whether it’s seeing a piece of viral branded content on TikTok or being intrigued by an advert displayed on Google or Facebook, there is no question that the digital revolution has transformed the way we interact with businesses.
Our new Digital Marketing course will prepare you for the modern world of reaching an audience through a range of exciting channels.
Digital marketing skills are in high demand, with the top three fastest rising jobs all in social media, with Social Media Coordinator increasing by 19%, Community Manager up 18.1% and Social Media Assistant up 16.5%. (Marketing Week).
You will be immersed in an employer focused course, working on real-world marketing projects, while immersed in our new Social Media Lab that is equipped with the latest industry standard tools and software.
This course will build upon your experiences of digital marketing as consumers to develop a more rounded appreciation of the application of digital marketing tools and techniques and their integration into broader marketing strategy.

How to apply
Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.
Standard offer
UCAS Tariff Points: 120
A Level: BBB
IB Points: 31
BTEC: DDM
Further offer details
Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions: admissions@brookes.ac.uk
If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.
Entry requirements
Specific entry requirements
Please also see the University's general entry requirements.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
International applications
We welcome applications from students with international qualifications or recognised foundation courses. For advice on eligibility please see our country pages.
If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.
Pathways courses for international and EU students
If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.
If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.
Terms and Conditions of Enrolment
When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.
Credit transfer
Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.
Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.
Application process
Full time Home (UK) applicants
Apply through UCASPart time Home (UK) applicants
Apply direct to the UniversityInternational applicants
Apply direct to the UniversityFull time international applicants can also apply through UCAS
Tuition fees
Questions about fees?
Contact Student Finance on:
Tuition fees
Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
Tuition fees for International students may increase in subsequent years both for new and continuing students.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
- For information on payment methods please see our Make a Payment page.
- For information about refunds please visit our Refund policy page
Additional costs
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.
Optional costs
Additional costs | Amount (£) |
---|---|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online. |
From £30 |
You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand. | £20-60 per book |
Accommodation fees in Brookes Letting (most do not include bills) |
£94-265 per week |
Accommodation fees in university halls (bills included, excluding laundry costs) |
£122-180 per week |
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41. |
Typically £0-200 |
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey. |
From £10 |
Funding your studies
Financial support and scholarships
Featured funding opportunities available for this course.
All financial support and scholarships
Learning and assessment
The first year is common to all the undergraduate marketing courses and students can decide towards the end of the first year which marketing course they wish to follow. The first year offers a broad introduction to marketing in a digital context, as well as helping students make the transition to University study and developing the necessary academic skills.
Within the second and final years, the compulsory modules progressively extend and deepen the student's knowledge and practice of digital marketing concepts. The second year modules focus on deepening knowledge and understanding and final year modules draw together and further extend content from a range of earlier modules.
Modules may comprise lectures, seminars, or workshops, and include discussions, debates, group and individual exercises, and coursework guidance. Assessment is by coursework only, involving a wide variety of tasks, both group and individual.

Study modules
In your second year please choose one optional module.
In your final year please also choose one optional module.
Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.
Learning and teaching
Throughout the course there is a strong emphasis on experiential learning, applying knowledge and problem-solving through coursework projects, some of which are live projects undertaken in conjunction with external organisations (including not-for-profit organisations). In addition to drawing on the experience of those members of staff with professional and consultancy experience in digital marketing, links with industry and alumni of our existing courses are used to provide guest speakers and specialist input across a range of modules.
You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.
Assessment
Assessment methods used on this course
The modules within the course are assessed through coursework only. Given the nature of the subject, this allows more extensive and exciting tasks to be set that allow students to blend theory and application and demonstrate their ability to find solutions to complex problems.
Creative and innovative assessments, reflecting the nature of this disciplinary area, include the opportunity to develop and deliver an audio presentation for LinkedIn, and the digital marketing live project. Students will develop Blogs. Vlogs and other digital artefacts as part of their assessment throughout the course, as well as more traditional forms of coursework, such as case studies, essays, reports, and presentations.
A balance of both individual and group-based assessments is included, at each level of study and students are well supported by tutors in preparing coursework.
Study abroad
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
After you graduate
Career prospects
The development of employability skills is embedded throughout this course and it is expected that you will graduate into a broad range of roles and organisations, since any marketing role now has significant digital aspects, as well as more specialised digital marketing roles.
Destinations will be varied, but include graduate schemes, marketing analytics, digital media, social media management, customer relationship management and digital marketing agency roles in business to business. business to consumer and not-for-profit arenas.
You can pursue a variety of roles in digital marketing, including:
- Content Manager or Strategist
- SEO Specialist
- Email Marketing Specialist
- Social Media Executive
- Paid Media Manager
- Digital Marketing Officer.
Related courses
Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been
published on the website. For more information, please visit our
changes to programmes page.