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Whether it’s seeing a piece of viral branded content on TikTok or being intrigued by an advert displayed on Google or Facebook, there is no question that the digital revolution has transformed the way we interact with businesses.
Our new Digital Marketing course will prepare you for the modern world of reaching an audience through a range of exciting channels.
Digital marketing skills are in high demand, with the top three fastest rising jobs all in social media, with Social Media Coordinator increasing by 19%, Community Manager up 18.1% and Social Media Assistant up 16.5%. (Marketing Week).
You will be immersed in an employer focused course, working on real-world marketing projects, while immersed in our new Social Media Lab that is equipped with the latest industry standard tools and software.
This course will build upon your experiences of digital marketing as consumers to develop a more rounded appreciation of the application of digital marketing tools and techniques and their integration into broader marketing strategy.
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
Tuition fees for International students may increase in subsequent years both for new and continuing students.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
|Additional costs||Amount (£)|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.||£20-60 per book|
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week|
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week|
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Financial support and scholarships
Featured funding opportunities available for this course.
All financial support and scholarships
Learning and assessment
The first year is common to all the undergraduate marketing courses and students can decide towards the end of the first year which marketing course they wish to follow. The first year offers a broad introduction to marketing in a digital context, as well as helping students make the transition to University study and developing the necessary academic skills.
Within the second and final years, the compulsory modules progressively extend and deepen the student's knowledge and practice of digital marketing concepts. The second year modules focus on deepening knowledge and understanding and final year modules draw together and further extend content from a range of earlier modules.
Modules may comprise lectures, seminars, or workshops, and include discussions, debates, group and individual exercises, and coursework guidance. Assessment is by coursework only, involving a wide variety of tasks, both group and individual.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
After you graduate
The development of employability skills is embedded throughout this course and it is expected that you will graduate into a broad range of roles and organisations, since any marketing role now has significant digital aspects, as well as more specialised digital marketing roles.
Destinations will be varied, but include graduate schemes, marketing analytics, digital media, social media management, customer relationship management and digital marketing agency roles in business to business. business to consumer and not-for-profit arenas.
You can pursue a variety of roles in digital marketing, including:
- Content Manager or Strategist
- SEO Specialist
- Email Marketing Specialist
- Social Media Executive
- Paid Media Manager
- Digital Marketing Officer.