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The future of marketing is digital. Innovative new channels mean new opportunities for reaching audiences and growing brands. Businesses need people like you to help them create content, collect data and make their marketing more effective.
On our BA Digital Marketing, we’ll introduce you to key marketing areas like communication, consumer behaviour and customer insights. Our optional modules will give you the freedom to explore topics that interest you. You’ll also consider what it means to market products and services in a sustainable way, as well as what it takes to be a good leader.
Put your skills to the test. You’ll work on live briefs set by our partners. You might carry out a social media review for a small business, create content for a product launch or look at data to see how to drive more people to checkout.
You’ll spend time sharpening your skills in our Social Media Lab too. Here you’ll find everything a digital marketer needs, from the latest industry-standard tools like Brandwatch to software such as Adobe Creative Cloud.
Ready to switch from consumer to creator?
Why Oxford Brookes University?
Marketing and Social Media Lab
Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software.
Study abroad opportunities
Do a semester overseas in your second year. Many of our students head to Australia. Where will you go?
Gain ‘real world’ experience at companies like Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, TNT and Xerox.
Our courses aim to create the responsible marketing leaders of the future.
Diverse optional modules
Enjoy the freedom to explore the areas that interest you, whether that’s creative communication management or customer experience.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
Fast-paced. Global. Competitive. That’s how many professionals describe the world of digital marketing. In your first year, your journey to success starts with nailing the basics and understanding customers. We’ll challenge you to think about the mindset you’ll need to become a leader that manages teams effectively and makes decisions in a responsible way.
Moving into your second year, you’ll start to learn what it takes to manage a brand and how this varies between different organisations. You’ll take a module where you’ll act as a consultant. This Involves looking at the whole process from writing a brief to presenting findings and creating a final report.
To give you the freedom to explore your interests, you’ll pick from a range of optional modules that encourage you to think creatively. You can explore areas like creative content and social media management.
In your final year, you’ll complete a project where you write a dissertation on anything from chatbots to ethics. Or you’ll develop a practical solution to a real-life scenario around enterprise or sustainability.
Learning and teaching
Throughout the course there is a strong emphasis on experiential learning, applying knowledge and problem-solving through coursework projects, some of which are live projects undertaken in conjunction with external organisations (including not-for-profit organisations). In addition to drawing on the experience of those members of staff with professional and consultancy experience in digital marketing, links with industry and alumni of our existing courses are used to provide guest speakers and specialist input across a range of modules.
You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.
The modules within the course are assessed through coursework only. Given the nature of the subject, this allows more extensive and exciting tasks to be set that allow students to blend theory and application and demonstrate their ability to find solutions to complex problems.
Creative and innovative assessments, reflecting the nature of this disciplinary area, include the opportunity to develop and deliver an audio presentation for LinkedIn, and the digital marketing live project. Students will develop Blogs. Vlogs and other digital artefacts as part of their assessment throughout the course, as well as more traditional forms of coursework, such as case studies, essays, reports, and presentations.
A balance of both individual and group-based assessments is included, at each level of study and students are well supported by tutors in preparing coursework.
Digital marketing skills are in high demand, with the top 3 fastest rising jobs all in social media. Social Media Coordinator is increasing by 19%, Community Manager up 18.1% and Social Media Assistant up 16.5% (Marketing Week).
We’ve designed this course to make you feel confident in a range of areas, from critical analysis to teamwork. By the time you graduate, you’ll be ready to apply for these roles in a range of organisations. Or perhaps you want to be part of a digital marketing agency and work for a range of clients.
Our digital marketing students have applied for graduate schemes, as well as roles in:
- marketing analytics
- digital media
- customer relationship management
- social media management
- not-for-profit organisations.
Alternatively, you might decide to progress to postgraduate studies to specialise in an area that interests you.
Specific entry requirements
English language requirements
Pathways courses for international and EU students
If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.
If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
We welcome applications from students with international qualifications or recognised foundation courses. For advice on eligibility please see our country pages.
If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.
Terms and Conditions of Enrolment
How to apply
Full time international applicants can also apply through UCAS
Questions about fees?
Contact Student Finance on:
Questions about fees?
Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
Tuition fees for International students may increase in subsequent years both for new and continuing students.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.
|£20-60 per book
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Financial support and scholarships
Featured funding opportunities available for this course.