Digital Marketing

Applied Financial Skills

This module builds on first year accounting study and focuses on areas in accounting appropriate to the needs of future managers and marketing professionals: financial analysis and management accounting decision-making and control.

Aspects of Marketing

To develop critical skills by exploring a range of currently debatable marketing topics.

Customer Insights

The aim of this module is to learn to use traditional and digital approaches to consumer research for generating behavioural insights, which underpin marketing decisions.

Integrated and Digital Media Campaign Management

This module equips students with how to plan, execute, and manage marketing communication campaigns.

Introduction to Marketing Analytics

This module provides students with an overview of how to utilise marketing analytics techniques to generate strategic insights to inform marketing decision making.

The Digital Marketing Executive

To develop and realise understanding of employment opportunities within digital marketing.

Business Strategy for Competitive Advantage

Students develop knowledge and critical understanding of the classical principles of business strategy in exploring the question 'How should organisations compete to achieve sustainable, competitive advantage in today's global business environment?’

Creativity and Innovation

This module aims to provide the underpinning theory, concepts and some basic skills to understand and engage in the processes of creativity and innovation.

Environmentally Sustainable Business

The module seeks to equip students to respond to the environmental sustainability challenges facing society and businesses.

Independent Study

This module provides an opportunity for independent study on an approved topic, that relates to the student’s programme learning outcomes and which is conducted under supervision.

Managing Non Profit Organisations

This module sets out to equip students with a conceptual and operational framework with which to understand the day to day as well as strategic management and leadership issues experienced by non-profit organisations.

Managing the Digital Business

This module aims to engage students in a critical appraisal of internet and related digital technologies and their application to today’s organisations and business environments.

Omni Channel Marketing

Brands increasingly endeavour to reach and interact with their consumers through an ever increasing range of platforms and channels. The aim of this module is hence to appreciate the opportunities and challenges of Omni channel marketing.

Product and Brand Management

This module explores the theoretical and practical aspects of managing products and brands. It will extend marketing and business knowledge into the sphere of product (both physical goods and services) and corporate brand management.

Optional Work Placement Year (includes a Placement Search and Preparation module in your second year)

You can spend your third year on a work placement. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer. Marketing students have enjoyed challenging positions at Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, MMR Research Worldwide, TNT and Xerox, among many others.

During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role. Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location. For more information about the fees please go to the Fees/Funding section. Learn more about how Oxford Brookes Business School supports students secure a work placement.

Contemporary Issues in Marketing

This module enables students to review and develop their disciplinary knowledge and research skills within a contemporary global context. Students will enhance their critical skills by reflecting on contemporary issues in marketing management through research papers, contemporary cases and other selected topical sources.

Digital Marketing Futures

This module looks at the emerging digital environment and future trends, which will enable students to develop a critical understanding of the research and practice trajectory of digital marketing. It allows students to develop a critical understanding of how consumers engage with brands online and the ethical dilemmas that may require critical consideration with the further adoption of future digital developments.

Digital Marketing Lab Live Project

This module embraces the concept of problem-based learning in which real-world problems are utilised as a vehicle to promote student learning. In this case, students will work on a live brief developed in partnership with an organisation, which is keen to develop its digital marketing proposition.

Ethics and Responsibility in Marketing

This module explores the dynamic between ethics and marketing by developing a critical understanding of marketers’ responsibilities and examining ways in which decisions taken by them can impact consumer behaviour and wider society.

Professional Practice

This module builds on the employability  in preparing students for the world of work and professional development. Students will be organised into learning groups according to experience, specialism or future career interest so that specific and relevant employability issues can be addressed adequately.

Contemporary Consumer Behaviour

This module builds on students’ previous marketing knowledge by developing a thorough understanding of the theories of consumer behaviour and their appropriate application in different organisational contexts.

Developing the Contemporary Retail Experience

This module examines how retail organisations operate in a customer facing business and are responding to the current retail environment. This is when evolving formats and global digital operators are presenting an increasing challenge to the traditional retail model.

Dissertation in Business and Marketing Management

An individual extended study of a topic selected, with appropriate supervision and guidance, from any suitable area of the student's course in Marketing Management. The student will engage in research and employ methodologies which require a thorough understanding of the process of research, as well as use of material that is at the forefront of the discipline selected.

Entrepreneurial Business Management

This module provides an in-depth focus on the skills involved in evaluating business ideas, the practical steps involved in launching a business and the necessary processes of winning the finance. It also addresses those issues that ventures must consider when planning for the eventual exit strategy remain focused on the purpose of business enterprise.

Independent Study

This module provides an opportunity for independent study on an approved topic, that relates to the student’s programme learning outcomes and which is conducted under supervision.  The study may involve i) action based learning or ii) be based solely on desk research or iii) limited primary research. 

International Marketing

This module will explore and apply the concepts studied in the pre-requisite level 5 marketing modules with an emphasis on the international context and environment. International businesses need to understand and implement international marketing strategy in order to create sustainable competitive advantage.