Mrs Sarah Franklin

Senior Lecturer in Publishing

School of Arts

Sarah Franklin


Sarah is member of the Oxford International Centre for Publishing Studies, where she teaches at both undergraduate and graduate level. Sarah teaches introductory courses as well as specialising in Marketing/PR/Consumer Insight, and in Fiction and Non-Fiction. 

Areas of expertise

Marketing, PR, fiction, non-fiction writing and publishing 

Teaching and supervision

Modules taught

  • Publishing Principles
  • Sales and Marketing for Publishing
  • Sales, Marketing and Consumer Insights
  • Fiction and Non-Fiction
  • Sales and Marketing for Publishing (distance learning)

Sarah has also previously taught on U65001: Publishing Principles 2: From author to reader.

Sarah's areas of teaching focus are marketing, PR and consumer insights, as well as fiction and non-fiction.


Sarah supervises undergraduate and postgraduate research in the areas of marketing/PR and fiction/non-fiction, including children's/YA fiction.


In addition to her teaching role at Oxford Brookes, Sarah is a novelist; her debut, SHELTER, was published in 2017 by Bonnier Zaffre. Her practice informs both her teaching and her research. In terms of research she's interested in the role of consumer literature in a multi-platform world, and the evolution of promotional techniques. Sarah is also particularly interested in effective use of technology to enhance learning for diverse student cohorts. 

Research grants and awards

Sarah was the recipient of the 2014/15 Jerwood/Arvon Emerging Writers mentorship scheme, working with the novelist Jenn Ashworth on matters relating to her first novel. 

Research projects

Sarah is currently working on her second novel.

Research impact

Sarah's debut novel has been made widely available. Sarah has attended countrywide events in the promotion of SHELTER and discussing the nature of research-driven fiction. 

Centres and institutes



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Professional information


Sarah consults as part of the Oxford International Centre for Publishing Studies.

Further details

Sarah Franklin joined Oxford Brookes as an Associate Lecturer in 2010 and became Senior Lecturer in 2014. Prior to this, she worked for literary agents and publishing houses in the UK, the US, and Ireland. She has worked across fiction and non-fiction for the trade and academic markets, and her sales and marketing work has taken her from Alaska to Australia. She has worked on a freelance editorial basis with best-sellers to first time self-publishing authors and taught at the Oxford University Creative Writing summer school.

Sarah has written for the Guardian, the Irish Times, the Sunday Express,, Psychologies magazine, and the Seattle Times. 

Sarah is a judge of the Costa Short Story Award.