Dr Tzameret Rubin

PhD

Associate Professor in Digital Innovation

Oxford Brookes Business School

Role

Tzameret Rubin is an Associate Professor in Digital Innovation. She leads more than £7.4 million in research grants about digital transformation in the Professional and Finance service sectors. She also leads Oxford Brookes University Artificial Intelligence (AI) and Data Analytics Network (AIDAN). Tzameret established a new impact-for-research global mentoring programme for early-career researchers, and uses her unique knowledge to design and teach cutting-edge topics such as FinTech, Open Data, and Economics of Enterprise and Innovation, bringing together Economics and Management disciplines.

Tzameret gained her PhD in Economics from Macquarie University, Sydney, Australia and a Masters in Economics (Finance) from Technion University, Israel. Before her PhD, Tzameret worked for nearly a decade in the high-tech sector, and post her PhD she worked at the National ICT Australia (NICTA) Institute, and advised the NSW State Chief Scientist. This experience enhances both her academic and enterprise-related work.

Teaching and supervision

Modules taught

Open Data and Distributed Finance
Economics of Enterprise and Innovation

Research

Tzameret focuses on policy-oriented research. Her interest is the digital transformation in the advance professional service sector, in particular, Finance, Accountancy and Legal.

Tzameret leads a set of multimillion pound research projects in particular: TECHNGI (Insurance) NextGenPSF (Professional Services); TiPS (Accountancy and Legal), Digit Lab, and Inclusive Open Finance Passport, (Blockchain focused).

Tzameret is looking at different aspects of innovation within different ecosystems, start-ups and scale-ups knowledge-space mapping, acceleration programmes, investment aspects for innovation, and innovation adoption for SME and Large Established Organisations.

Research impact

2020 – Presented in a NextGenPSF Webinar Series targeted for policy makers, academics, and industry, about ‘Adopting AI in Professional Services Firms: An International Perspective’.
2020 – Facilitated Knowledge Transfer Network (KTN) workshop, about Entrepreneurship ecosystems, as part of AI for Services Academic Research Virtual Exchange Webinar.
2018 - Commissioned research for The Swedish Agency for Growth Policy Analysis, ‘Debt Financial Schemes’ Governments Support System for Small and Medium sized Enterprises (SME) in Israel’.
2018 – Chaired expert panel for the Ministry of Economics, The Flemish Government, about ECOOM (a universities-based research institute that advises the Government on innovation policy), the outcome of our panel work was a report that was handed to the Flemish Government with our recommendations for the next five years strategic planning.
2018 – A member of a roundtable discussion at The Department for Business, Energy and Industrial Strategy (BEIS), UK, about Boosting SME productivity.
2012 to 2014: Conducted several Innovation and Economic evaluations, quantifying the prospective direct economic impact of NSW Research Excellence Centres at a National level, for The Chief Scientist of New South Wales (NSW), Australia. The reports are available in SSRN.

Centres and institutes

Oxford Regions, Innovation & Enterprise Lab

Projects as Co-investigator

Accelerating Innovation Adoption in Next Generation Professional Service Firms (led by Lancaster Uni)(01/05/2023 - 30/09/2025), funded by: Economic & Social Research Council (ESRC), funding amount received by Brookes: £446,923, funded by: Economic & Social Research Council (ESRC)

Publications

Trincado-Munoz F, van Meeteren M, Rubin TH, Vorley T, Digital transformation in the world city networks’ advanced producer services complex: A technology space analysis
Geoforum Online first (2023) ISSN: 0016-7185 eISSN: 1872-9398
Tzameret HR, Aas TH, Williams J, Big data and data ownership rights: The case of car insurance
Journal of Information Technology Teaching Cases 13 (1) (2022) pp.82-87 ISSN: 2043-8869 eISSN: 2043-8869 Big data and data ownership rights: The case of car insurance Open Access version on RADAR
van Meeteren M, Trincado-Munoz F, Rubin TH, Vorley T, Rethinking the digital transformation using technology space analysis
Technological Forecasting and Social Change 179 (2022) ISSN: 0040-1625 eISSN: 1873-5509 Rethinking the digital transformation using technology space analysis Open Access version on RADAR
Rubin TH, Ben-Aharon N, Additionality of government guaranteed loans for SMEs in Israel
Journal of Economics and Finance 45 (2021) pp.504-528 ISSN: 1055-0925 eISSN: 1938-9744
Tzameret R, Economic Impact Analysis of Autonomous Containerised Freight
Social Science Research Network (2017) ISSN: 1556-5068
Rubin T, Economic Impact Analysis of Automated Mines in Australia
Social Science Research Network (2015) ISSN: 1556-5068
Rubin TH, Aas TH, Stead A, Knowledge flow in Technological Business Incubators: Evidence from Australia and Israel
Technovation 41/42 (2015) pp.11-24 ISSN: 0166-4972 eISSN: 1879-2383
Rubin T, Peled D, Bental B, The Achilles heel of a strong private knowledge sector: evidence from Israel
InImpact: The Journal of Innovation Impact 7 (1) (2014) pp.80-99 ISSN: 2015-6002
Li W, Rubin T, Onyina PA, Comparing Solar Water Heater Popularization Policies in China, Israel and Australia: The Roles of Governments in Adopting Green Innovations
Sustainable Development 21 (3) (2013) pp.160-170 ISSN: 0968-0802 eISSN: 1099-1719

Rubin T, Trincado-Munoz F, Vorley T, New approaches for data in researching Science, Technology and Innovation (STI)
in S. Abdul-Rahman, L. Tuckerman, J. and T. Vorley (ed.), Innovations in Innovation Policy, Edward Elgar Publishing (2025) ISBN: 9781035322190 eISBN: 9781035322206 New approaches for data in researching Science, Technology and Innovation (STI) Open Access version on RADAR
King MRN, Timms PD, Rubin TH, Use of Big Data in Insurance
in Rau R, Wardrop R, Zingales L (ed.), The Handbook of Technological Finance, Palgrave Macmillan (2021) ISBN: 9783030651169 eISBN: 9783030651176

Rees S (Chair), Anderson A, Lockyer J, Rubin TH, Shorley J, Sutherland M, Whitehouse P, A guide to how business schools can develop academic staff to engage with SMEs ,
(2021)
Rubin T, The role of start-ups in the insurance knowledge space ,
(2020)

Journal Articles

H. Rubin T., Helge Aas T, J Williams J., (2022) Big data and data ownership rights: The case of car insurance, Journal of Information Technology Teaching Cases, DOI 10.1177/20438869221096859
Van Meeteren, M., Trincado-Munoz F., H. Rubin T., Vorley T., (2022) Rethinking the digital transformation in knowledge-intensive services: A technology space analysis; Technological Forecasting and Social Change, Volume 179, 121631, ISSN 0040-1625, https://doi.org/10.1016/j.techfore.2022.121631.
H. Rubin, T., Ben-Aharon, N. (2021) Additionality of government guaranteed loans for SMEs in Israel. J Econ Finan 45, 504–528.
H. Rubin, T., Halge Aas T., Stead A. (2015), Knowledge flow in Technological Business Incubators: Evidence from Australia and Israel, Technovation, Volumes 41–42, 11–24
H. Rubin, T., Peled D. B Bental (2014) The Achilles Heel of a Strong Private Knowledge Sector: Evidence from Israel The Journal of Innovation Impact 7(1) 80-99
Li W., H. Rubin T., P A Onyina P. A., (2012) Comparing Solar Water Heater Popularization Policies in China, Israel and Australia: The Roles of Governments in Adopting Green Innovations, Sustainable Development 21(3).

Books

Melanie King, Paul Timms and H. Rubin, T., (2020) ‘’ Use of Big Data in Insurance’’ in Rau R., Wardrop R., Zingales L. (Eds.), The Handbook of Technological Finance. Palgrave-McMillen.

Reports

Rees S., Alexandra Anderson A., Lockyer J., H. Rubin, T., Shorley J., Sutherland M., Whitehouse P., (2021), A guide to how business schools can develop academic staff to engage with SMEs, Small Business Charter (SBC).

Professional information

Memberships of professional bodies

Fellow at the Higher Education Academy.
ISPIM the International Society for Professional Innovation Management.

Conferences

Tzameret H. Rubin (2022) InsurTech Corporate Accelerators’ Value Creation, The Interdisciplinary European Conference on Entrepreneurship Research IECER conference, Maastricht Netherlands, 26-28 October 2022.
Tzameret H. Rubin (2022) Seville, Spain AI as General Purpose Technology (GPT) 29 September 2022.
Tzameret H. Rubin (2022), The economic geography of the digital transformation in the Advanced Producer Services Complex: A technology space analysis. GeoInno Conference, Milano, Italy 4-6 July 2022.
Tzameret H. Rubin (2022) Exploring InsurTech Corporate Accelerators’ Operations: Evidence from Lloyd’s Lab, in XXXIII ISPIM Innovation Conference Innovating in a Digital World, Copenhagen, Denmark on 05 June to 08 June 2022. Event Proceedings: LUT Scientific and Expertise Publications: ISBN 978-952-335-694-8
Tzameret H. Rubin (2019) Startups role in the transformation of the Insurance industry, Intelligent InsurTECH Europe, London UK, 14th October, 2019.
Tzameret H. Rubin and Michiel Van-Meeteren (2019) Knowledge Space, Mapping InsurTech startups, Artificial Intelligence and Next-Generation Insurance Services ,London UK, 26th November 2019.