The following modules build on your previous learning and work experience. You will develop a deeper understanding of the complexity of international hotel management in today's turbulent environment.
You can view the course structures here:
Strategic Financial Management: You will focus on the use of financial information for managerial decision making in the international hotel, events and tourism industries. You will study the key financial issues impacting on managerial decision-making in planning for profit and managing assets. You will explore the financial implications of current developments affecting the management of hotels, events and tourism businesses.
Managing People Across Cultures: You will become familiar with a range of practical approaches for the management of people in contemporary service organisations. You will learn how to assess the international hotel and tourism environment, and how to make judgements about the most appropriate human resource management approaches to adopt in different situations. You will increase your awareness of issues that need to be considered when companies decide to expand beyond their domestic market. You will learn how to develop a human resource strategy for a hospitality company's expansion into a new country.
Marketing Across Cultures: You will look at the concept of marketing within an international hotel and tourism context. You will analyse the strategies of international hotel and tourism companies. The emphasis is on the cultural differences and similarities that international hospitality/tourism operators have to understand to develop effective global marketing strategies. The assessment may involve a country market analysis, designing your own brand and developing market entry strategies for an international expansion programme.
Corporate Governance and Risk Management in Tourism: You will learn about good corporate governance and risk management in a dynamic tourism environment. In a group you will research the historic and current business context and corporate governance of a company of your choice in the international tourism industry. You will assess its governance and performance, evaluate the risks it faces in a global context and make recommendations on the strategies the company should follow to achieve its business objectives. You will become a more global strategic thinker and able to identify and respond to factors that threaten the achievement of a company's strategic objectives.
Contemporary Issues in International Hospitality, Events and Tourism Management: You will identify a research topic from a wide range of areas including: accounting, branding, climate change, digital marketing, entrepreneurship, environmental issues, events, finance, human resources, marketing, risk management, revenue management, social media, and tourist consumer behaviour - as applied to the international hospitality, events and tourism sector. You will research your chosen subject area, critically analyse the literature and theory, and write an article suitable for publication in an academic journal. You will work on your own with the support of a specialist tutor.
Research Methods: You will be introduced to approaches, methodologies and resources available to improve your researching capabilities. You will design the methodology for a research project that helps you understand how to collect and analyse the data required for writing your dissertation.
Dissertation: The dissertation is an opportunity for you to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality, events or tourism management topic which you wish to study. This can be the same topic as in your Contemporary Issues module or a different subject area.
By writing the dissertation you will develop your ability to critically review literature, identify the gaps in current knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation and presentation.
Mentoring and Leadership Development: You will develop an in-depth understanding of leadership theory and practice. Your understanding of leadership theory will increase by engaging with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competences and understanding of leadership practice through participation in the school's Bacchus Mentoring Programme, which will match you with a mentor from the international hospitality, events or tourism industry.
You can choose one elective module from the following:
Tourism Digital Distribution Strategies: The main aim of this module is to enable you to critically evaluate current and emerging developments in electronic distribution systems. You will explore the impact of global distribution systems and social media from both a consumer and an organisational perspective.
Events: In this module you will explore the complex relationships between events, groups and individuals drawing from the concepts and methods in various social sciences. The module focuses on three themes:
1) the social and cultural contexts in which events take place
2) the various stakeholders who affect and are affected by events
3) the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.
Intercultural Leadership: This module aims to enable you to develop your intercultural management and leadership competences for the international hospitality, events and tourism industries. You will learn how to manage your own development - taking part in cross-cultural experiential activities, reflecting on those activities, developing theoretical understanding, and planning for future actions as an industry leader.
Revenue Management: This module introduces you to key concepts within Revenue Management such as capacity management, dynamic pricing and forecasting. To fully understand how to apply revenue management within hospitality and tourism businesses, you need to be aware of the relationship between price and value and how this influences customer purchase decisions. Other electives may also be available.
If you decide to take the sandwich mode your year of full-time taught study will be followed by one year of full-time, supervised work experience. The time on supervised work experience is paid and spent with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement.
As our courses are reviewed regularly as part of our quality assurance framework, course content and module choices may change from those listed in the course entry.
Teaching and learning
The innovative learning experience on this course is very much student-centred and interactive. You will take part in multicultural group work, case studies, workshops, seminars, lectures, events and one-to-one tutorials. Alumni and senior industry professionals contribute to the programme through guest lectures. You will have the opportunity to be personally mentored by an industry leader.
The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the industries. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in the hospitality and tourism sector.
Each year, there are opportunities to go on field trips including visits to attractions, hotels, museums and the corporate office of a leading international hotel company.
Field trips are optional and are paid for by the student. Some field trips are subsidised.
Full-time mode involves approximately 15 hours of staff
contact time per week. In addition there is a significant amount of independent
and group study time. You will therefore be expected to take a great deal of
responsibility for your own learning and to manage your time effectively.
Assessment is based predominantly on individual coursework and the