The following modules build on your previous learning and work
experience. You will develop a deeper understanding of the complexity
of international hotel management in today's turbulent environment.
You can view the course structures here:
Strategic Financial Management: You will focus on the
use of financial information for managerial decision making in the
international hotel, events and tourism industries. You will study the
key financial issues impacting on managerial decision-making in
planning for profit and managing assets. You will explore the financial
implications of current developments affecting the management of
hotels, events and tourism businesses.
Managing People Across Cultures: You will become
familiar with a range of practical approaches for the management of
people in contemporary service organisations. You will learn how to
assess the international hotel and tourism environment, and how to make
judgements about the most appropriate human resource management
approaches to adopt in different situations. You will increase your
awareness of issues that need to be considered when companies decide to
expand beyond their domestic market. You will learn how to develop a
human resource strategy for a hospitality company's expansion into a
Marketing Across Cultures: You will look at the concept
of marketing within an international hotel and tourism context. You
will analyse the strategies of international hotel and tourism
companies. The emphasis is on the cultural differences and similarities
that international hospitality/tourism operators have to understand to
develop effective global marketing strategies. The assessment may
involve a country market analysis, designing your own brand and
developing market entry strategies for an international expansion
Corporate Governance and Risk Management in Tourism:
You will learn about good corporate governance and risk management in a
dynamic tourism environment. In a group you will research the historic
and current business context and corporate governance of a company of
your choice in the international tourism industry. You will assess its
governance and performance, evaluate the risks it faces in a global
context and make recommendations on the strategies the company should
follow to achieve its business objectives. You will become a more
global strategic thinker and able to identify and respond to factors
that threaten the achievement of a company's strategic objectives.
Contemporary Issues in International Hospitality, Events and
Tourism Management: You will identify a research topic
from a wide range of areas including: accounting, branding, climate
change, digital marketing, entrepreneurship, environmental issues,
events, finance, human resources, marketing, risk management, revenue
management, social media, and tourist consumer behaviour - as applied
to the international hospitality, events and tourism sector. You will
research your chosen subject area, critically analyse the literature
and theory, and write an article suitable for publication in an
academic journal. You will work on your own with the support of a
Research Methods: You will be introduced to approaches,
methodologies and resources available to improve your researching
capabilities. You will design the methodology for a research project
that helps you understand how to collect and analyse the data required
for writing your dissertation.
Dissertation: The dissertation is an opportunity for
you to investigate a topic in depth from multiple perspectives, working
independently and supervised by a specialist tutor. You choose the
hospitality, events or tourism management topic which you wish to
study. This can be the same topic as in your Contemporary Issues module
or a different subject area.
By writing the dissertation you will develop your ability to critically
review literature, identify the gaps in current knowledge and practise
relevant research skills to facilitate data collection, analysis,
interpretation and presentation.
Mentoring and Leadership Development: You will develop
an in-depth understanding of leadership theory and practice. Your
understanding of leadership theory will increase by engaging with
contemporary debates on leadership in the hospitality, events and
tourism industries, with a particular focus on ethical leadership. You
will develop your professional competences and understanding of
leadership practice through participation in the school's Bacchus
Mentoring Programme, which will match you with a mentor from the
international hospitality, events or tourism industry.
You can choose one elective module from the following:
Tourism Digital Distribution Strategies: The main aim
of this module is to enable you to critically evaluate current and
emerging developments in electronic distribution systems. You will
explore the impact of global distribution systems and social media from
both a consumer and an organisational perspective.
Events: In this module you will explore the complex
relationships between events, groups and individuals drawing from the
concepts and methods in various social sciences. The module focuses on
1) the social and cultural contexts in which events take place
the various stakeholders who affect and are affected by events
the social, cultural, environmental, economic and political impacts of
events for states, regions, organisations, groups and individuals.
Intercultural Leadership: This module aims to enable
you to develop your intercultural management and leadership competences
for the international hospitality, events and tourism industries. You
will learn how to manage your own development - taking part in
cross-cultural experiential activities, reflecting on those activities,
developing theoretical understanding, and planning for future actions
as an industry leader.
Revenue Management: This module introduces you to key
concepts within Revenue Management such as capacity management, dynamic
pricing and forecasting. To fully understand how to apply revenue
management within hospitality and tourism businesses, you need to be
aware of the relationship between price and value and how this
influences customer purchase decisions. Other electives may also be
If you decide to take the sandwich mode your year of full-time taught
study will be followed by one year of full-time, supervised work
experience. The time on supervised work experience is paid and spent
with a suitable international hospitality and tourism employer. You
carry out an assessed project for the company as part of your academic
studies on the placement.
As our courses are reviewed regularly as part of our quality
assurance framework, course content and module choices may change
from those listed in the course entry.
Teaching and learning
The innovative learning experience on this course is very much student-centred and interactive. You will take part in multicultural group work, case studies, workshops, seminars, lectures, events and one-to-one tutorials. Alumni and senior industry professionals contribute to the programme through guest lectures. You will have the opportunity to be personally mentored by an industry leader.
The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the industries. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in the hospitality and tourism sector.
Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.
This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.
The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.
The majority of our student halls are close to the Headington Campus.
Each year, there are opportunities to go on field trips including visits to attractions, hotels, museums and the corporate office of a leading international hotel company.
Field trips are optional and are paid for by the student. Some field trips are subsidised.
Full-time mode involves approximately 15 hours of staff
contact time per week. In addition there is a significant amount of independent
and group study time. You will therefore be expected to take a great deal of
responsibility for your own learning and to manage your time effectively.
Assessment is based predominantly on individual coursework and the
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes